National Commercial Sales Manager
Delta Marketing Company
مجموع سنوات الخبرة :15 years, 4 أشهر
• Responsible of SAR 100M annual sales revenue in Saudi Arabia (SAR 60M for commercial business, 20M for Key Accounts and 20M for hospitality segment)
• Providing Fitness solutions “gym equipment” across the Kingdom under international brands (Life Fitness, Hammer Strength, SportsArt)
• Implementing sales strategies to increase company’s growth and sustaining strategic relationships
• Tracking and reducing potential aged stock issues in channel
• Efficiently managing B2B accounts, and sales team to drive business growth
• Collaborating with sales team to ensure they are on the right track for achieving their set KPI’s
• Driving sales growth thru multiple channels such as (B2C, E-commerce, marketplaces & B2B)
• Executing sales strategies / marketing campaigns to improve the conversion rate
• Increasing our revenue through developing existing client’s business
• Specialized in budgeting, P&L, project management & staff training and development
• Conducting quarterly performance appraisal of direct subordinates
• Managing Key accounts along with our sales team to ensure proper business floating
• Developing periodic reports outlining the department’s performance over the period
• Managing the day-to-day activities and ensuring smooth operations for all Key Account clients & hospitality accounts
• Growing the commercial business & hospitality segment through focusing on all GIGA projects (NEOM, RED SEA, AMAALA etc.) govt. entities (Tenders) & corporations
• Implementing action plans based on analysis of product line metrics
• Discovering and exploring new business opportunities and developing growth strategies
• Conducting research to identify new markets and customer needs
• Proactively building and managing a robust pipeline to consistently surpass individual sales targets
• Identifying and capitalizing on new business opportunities while establishing and nurturing executive-level relationships within assigned portfolio
• Engaging and networking with influential decision makers, including high-level executives, to drive business growth
• Serving as a brand ambassador for Delta, representing the company's value proposition and services within client accounts
• Developing comprehensive account development plans, engagement strategies, and measurable targets for each account
• Collaborating closely with internal teams and take the lead in guiding virtual teams to successfully close opportunities
• Demonstrating ownership and providing accurate forecasts of business objectives and desired outcomes
• Exceeded annual sales goals by 15% which resulted in increasing the company’s profit & growth
• Designed and implemented a strategic business plan, which expanded the company’s customer base
• Developed and implemented a sales forecast system which dynamically calculated future sales
• Created new business opportunities through executing numerous branding activities for our new brands throughout the Saudi region
• Established a successful agreement and a strategic partnership with NEOM & SAFF
• Successfully increased the company’s sales revenue through expanding our distributional channel
• Won several government tenders and projects through providing competitive proposals
• Responsible of SAR 250M annual sales revenue in Saudi Arabia (SAR 100M for Government tenders, 100M for Key Accounts and 50M for B2B segment)
• Developing a strategic 3 years marketing plan for our brands
• Managing full line of different categories & products (white goods) under international brands “Kelvinator, Frigidaire & Carrier”
• Measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI & KPIs)
• Developing and managing digital & Social media marketing campaigns/strategies
• Creating and executing a comprehensive annual marketing plan to achieve targeted marketing objectives
• Optimizing marketing budgets to ensure efficient utilization of resources while supporting business goals
• Maintaining consistent and impactful branding across various channels, including web, social media, print, and advertising
• Leading and coordinating special projects, such as PR events, product launches, and targeted marketing campaigns.
• Collaborating with cross-functional teams to produce high-quality marketing materials for diverse purposes.
• Monitoring competitor activities and industry trends, conducting thorough analyses to evaluate marketing performance and identify opportunities for improvement.
• Responsible for procurement process & dealing with more than 10+ vendors (sourcing, negotiating terms, purchasing items, forecasting, cost management)
• Managing negotiations and category profitability
• Implementing and monitoring strategies for paid marketing channels, including PPC, SEO, Affiliates, Paid Social, and Media Planning, to meet or exceed country-specific targets
• Developing yearly & quarterly forecast M+2 and freezing it on monthly basis (to ensure inventory stock levels)
• Working closely with our internal stakeholders to ensure best service delivery to clients
• Responsible for developing business strategies covering all (Sales, Product, channel, MKTG & Branding)
• Responsible for budgeting and P&L ownership
• Market research to monitor and respond to the dynamic customer needs
• Evaluating products and services to manage quality of customer experience
• Ensuring customer satisfaction through teamwork
• Seeking opportunities to differentiate our customer experience from competitors
• Building long-term relationships with various vendors through creating opportunities for growth and value
• Developing marketing collaterals for tenders and projects (B2B)
• Determining the positioning of a product category to maximize visibility
• Managing, motivating & coaching our sales team to increase the company’s profit & market share
• Responsible for ATL, BTL & TTL activities
• Conducting training sessions for our internal team (Product knowledge and sales techniques) to maximize revenue and market share
• Monitoring closely our main competitors via intensive market surveys
• Conducting market research on weekly basis to monitor, competitors trend, market trend and competitors offering
• Developing counter attack plans to counter attack competitors offering
• Responsible of organizing, planning and managing exhibitions as well as launching events
• Establishing and adjusting selling prices by monitoring costs, competition, supply and demand
• Handling B2B projects along with our key accounts
• Proposing and providing full specifications of new items to dealers
• Following up of present and any future orders with dealers
• Checking showrooms for proper display of items, processing request for addition products and any complaints or suggestions from salesmen
• Performing market and competitors pricing analysis
• Following up on collection of payments