Ali Hamdar, Senior Executive - Digital Experience

Ali Hamdar

Senior Executive - Digital Experience

Hearts & Science

Location
Lebanon - Beirut
Education
Bachelor's degree, Civil Engineering
Experience
8 years, 5 Months

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Work Experience

Total years of experience :8 years, 5 Months

Senior Executive - Digital Experience at Hearts & Science
  • United Arab Emirates - Dubai
  • October 2022 to January 2023

- Managed and trained Adops team
- Ensured the correct setup of tracking ecosystems for social/search platforms and display and video partners
- Trafficked and assured the quality of digital campaigns
- Prepared and recommended advertisers' websites/apps tagging strategies
- Developed operational tools and documents to ensure a smooth workflow
- Performed advertisers' websites pixels' audit
- Managed, reported through and handled ad verification partners' platforms
- Managed apps' tracking with partners using Adjust

Senior Executive - Technology & Activation Group at Publicis Media
  • Lebanon - Beirut
  • September 2021 to October 2022

- Implemented & monitored third party tracking tags & floodlights on advertisers' webpages.
- Provided support in digital advertising campaigns' trafficking.
- Prepared technical training documents.
- Prepared and developed operational tools.
- Participated in daily operational tasks' assignment and management.
- Supervised new joiners' daily operations and supported them in pixels' implementation tasks.
- Searched for tools and methods to enhance team performance.

Senior Executive - Adops at Omnicom Media Group
  • Lebanon - Beirut
  • July 2021 to August 2021

- Prepared technical documentation helping improve trafficking and pixel implementation processes
- Prepared digital advertising performance reports and presentations to clients
- Trained Adops team's executives on reporting and pixels' implementation tasks
- Assisted in workflow process setup and proposition to directors
- Prepared reporting templates helping improve team's productivity and data accuracy

Technology & Activation Group Executive at Publicis Media SAL
  • Lebanon - Beirut
  • January 2020 to July 2021

- Trafficked and updated advertisement campaigns using online ad servers.
- Implemented tracking pixels on advertisers' websites.
- Performed quality checks for advertisers' web pages.

Site Engineer at HAT Development
  • Lebanon - Beirut
  • November 2017 to January 2019

• Prepared steel rebars’ cutting and bending lists for slabs, columns and beams.
• Estimated required steel rebars quantities for slabs, columns, beams and walls.
• Checked for compliance of steel reinforcement placement.
• Supervised concrete pouring.
• Gave instructions to the site foreman and workers to ensure the application of the structural design.
• Prepared formwork and concrete quantity take-offs.

Civil Site Engineer - Al Dar Development s.a.l. Beirut, Lebanon at Al Dar Development s.a.l.
  • Lebanon - Beirut
  • April 2018 to January 2019

- Prepared structural and architecture design queries.
- Prepared and submitted all site documents to higher management staff.
- Checked and approved contractors' submitted invoices (quantities & prices).
- Participated in technical and business meetings with engineering consultants and material suppliers.
- Prepared structural shop drawings.
- Participated in the preparation of architecture shop drawings.
- Estimated material, labor and equipment quantities and productivity rates.
- Prepared preliminary schedule based on rough material estimates and productivity rates.
- Prepared and executed site mobilization plan and proposals (tower crane, site office, disposal and vehicles access...).
- Coordinated with Beirut municipality authorities to insure the safe and legal progress of the project.
- Coordinated with suppliers and contractors to insure material deliveries and activities' execution.
- Ensured the correct application of all civil and architectural design aspects of the project.
- Coordinated with structural, mechanical, architecture and electrical consultants and engineers to deliver the project as required.

Structural Engineering Intern at Dergham & Hamdar Associates
  • Lebanon - Beirut
  • July 2016 to September 2016

• Designed structures for residential buildings located in Beirut, Lebanon.
• Attended lectures given by senior Civil Engineers seeking to enhance structural engineering decision-taking and problem solving skills.

Civil Engineering Department Laboratory Assistant at Lebanese American University
  • Lebanon
  • September 2014 to May 2016

•Provided students with all equipment necessary for laboratory sessions.
•Made different testing experiments on concrete and other construction materials.

Civil Engineering Department, Chairperson's office assistant at Lebanese American University
  • Lebanon - Beirut
  • September 2013 to May 2014

•Helped supervisor with paper work.

Network, Telecom & Multimedia office assistant at Lebanese American University
  • Lebanon - Beirut
  • February 2012 to December 2012

• Provided classes with the proper multimedia equipment necessary for class sessions.
• Provided all necessary technical equipment for administrative and academic media conferences.

Waiter at Applebee's Neighborhood Bar & Grill
  • Lebanon - Beirut
  • September 2011 to January 2012

• Provided service to customers.
• Checked if customers’ orders are delivered as demanded.
• Took responsibility of customers’ complaints and comments.

Education

Bachelor's degree, Civil Engineering
  • at Lebanese American University
  • May 2017
Diploma, French Baccalaureate, specialty in physics & chemistry.
  • at Lyçée Franco-Libanais Verdun
  • June 2011

Specialties & Skills

Microsoft Office (Word, Excel, PowerPoint)
Java Coding
"AutoCAD" & "AutoCAD Civil 3D"
Autodesk Structural Analysis Robot Professional
SAP 2000
H2O Map Water & H2O Map Sewer
Plaxis 2D
Primavera P6
Etabs Structural Analysis Software
S-Concrete Structural Analysis Software
SAFE Structural Analysis Software
Capdet Works

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Memberships

American Society of Civil Engineers (ASCE)
  • Club member
  • February 2012