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Ali Ali, Marketing Manager

Ali Ali

Marketing Manager·Sherwood Electromotion Inc.

United Arab Emirates

Diploma, Project Management

Work experience

Total years of experience: 12 years, 6 months

Marketing Manager

March 2023 - Present

Sherwood Electromotion Inc.

Mississauga, Canada

March 2023 - Present

• Led the company's digital marketing efforts, overseeing SEO, SEM, and social media advertising, resulting in increased website traffic and improved lead generation.
• Developed and executed comprehensive marketing strategies to elevate brand awareness and drive lead generation.
• Coordinated integrated marketing campaigns across various channels, including social media, email marketing, and content marketing.
• Conducted in-depth market research and competitor analysis to identify trends and opportunities, providing valuable insights for campaign development.
• Collaborated with cross-functional teams to ensure cohesive brand messaging and consistent image across all materials.
• Utilized data analysis tools, such as Google Analytics and CRM systems, to track campaign performance and make data-driven marketing decisions.
• Organized and executed company events, trade shows, and conferences.

Company industry:
Energy & Renewables
Job role:
Marketing and PR

Marketing Manager

January 2019 - February 2023

Macro Engineering and Technology Inc.

Mississauga, Canada

January 2019 - February 2023

• Managed and executed marketing strategies, contributing to the company’s growth and profitability.
• Developed and managed marketing materials, including websites, social media, and print media.
• Led the planning and implementation of effective trade show strategies.
• Collaborated with cross-functional teams and external agencies to ensure successful program execution.
• Worked with the Director of Sales and Marketing to develop marketing strategies and budgets.
• Organized and participated in industry events, trade shows, and conferences.
• Managed budget for all marketing activities.

Company industry:
Manufacturing
Job role:
Marketing and PR

Marketing Coordinator

September 2015 - December 2018

Macro Engineering and Technologies

Mississauga, Canada

September 2015 - December 2018

• Prepared advertisements and communicate with local and international magazines to ensure that
they were aware of all of Macro’s achievements and new developments
• Coordinate with the Engineering and Sales departments to prepare brochures and maintain the website
• Develop comprehensive marketing plans and promotional calendars to meet company objectives
• Track engagement across all channels and measure the success of marketing campaigns
• Developed and implemented comprehensive marketing strategies, campaigns, and tactics to promote Macro’s services and products.

Company industry:
Industrial Engineering & Automation
Job role:
Marketing and PR

Marketing Coordinator

January 2012 - September 2012

Arab Sudanese Vegetable Oil Co

Khartoum Bahri, Sudan

January 2012 - September 2012

• Collaborated with the marketing team on product design and advertising process
• Managed the direct distribution operations and preparation of daily distribution reports
• Generated monthly and yearly sales reports
• Achieved 10% growth in the market share by expanding the direct distribution operation
• Organized Award-winning best exhibition of 2012

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Assistant Deputy Project Director

January 2011 - December 2011

Sudanese rural development company

Khartoum, Sudan

January 2011 - December 2011

• Collected data and information necessary to enable departments to conduct feasibility studies for projects submitted to the company
• Participated in the preparation of project feasibility studies and planning
• Analyzed and evaluated funding requests to ensure they meet funding conditions
• Evaluated credit position and history of applicants for funding and making loan grant decisions
• Monitored and controlled the funding operations to ensure they go as planned
• Follow-up programs to pay financing operations and the preparation of regular reports around

Company industry:
Financial Services
Job role:
Management

Education

Humber College

November 2014

November 2014

Diploma, Project Management

Canada

University Of Khartoum

September 2010

September 2010

Bachelor's degree, Business Administration And Commerce

Sudan

Skills

Marketing Strategy
Expert
Marketing Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Management
Expert
Marketing Management
Expert
FEASIBILITY STUDIES
Intermediate
FEASIBILITY STUDIES
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
BUDGETING
Expert
BUDGETING
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Microsoft Suite: MS Excel, PowerPoint, Word
Expert
Microsoft Suite: MS Excel, PowerPoint, Word
Expert
BROCHURE DESIGN
Expert
BROCHURE DESIGN
Expert
B2B
Expert
B2B
Expert
Marketing strategie
Expert
Marketing strategie
Expert
Communication
Expert
Communication
Expert
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro
Expert
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro
Expert
Paid Social Media Advertising
Expert
Paid Social Media Advertising
Expert
Data Analysis
Expert
Data Analysis
Expert
Website Design Using WordPress
Expert
Website Design Using WordPress
Expert
Google Analytics
Expert
Google Analytics
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
Search Engine Optimization (SEO)
Intermediate
Search Engine Optimization (SEO)
Intermediate
Google Ads
Expert
Google Ads
Expert
Brand Management
Expert
Brand Management
Expert
Customer Relations Management (CRM)
Expert
Customer Relations Management (CRM)
Expert
Content Management Systems (CMS)
Expert
Content Management Systems (CMS)
Expert
Email Marketing
Expert
Email Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Project Management
Expert
Project Management
Expert

Languages

Arabic

Native Speaker

English

Native Speaker

Training and Certifications

Certifications
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Jan 2022 - Dec 2022