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Ali Nasser, Retail Store Manager

Ali Nasser

Retail Store Manager·STORE MANAGER for VERSACE and ETRO (Ever Fashion Group)

Qatar

High school or equivalent, HIGH SCHOOL

Work experience

Total years of experience: 15 years, 7 months

Retail Store Manager

March 2023 - Present

STORE MANAGER for VERSACE and ETRO (Ever Fashion Group)

Doha, Qatar

March 2023 - Present

• Monitored and analyzed key performance indicators (KPIs), such as sales targets, average transaction value (ATV), units per transaction (UPT), and conversion rates, to track and improve store performance daily, weekly, and monthly.
• Provided excellent customer service by addressing client needs, managing claims, processing special orders, and following up with brands to ensure satisfaction.
• Guided and developed the team by providing regular training, coaching, and performance feedback. Delegated tasks related to customer relationship management (CRM), sales, visual merchandising (VM), and staff training.
• Managed inventory by tracking stock levels, identifying best sellers, and placing reorders to maintain availability and meet customer demand.
• Ensured the store’s product displays followed brand guidelines, keeping the floor visually appealing and customer-friendly.
• Organized and executed in-store events with the marketing team to promote the brand and engage customers.
• Traveled to Milan, Italy, multiple times a year to purchase products while adhering to a specific budget, ensuring the store had the latest collections and best-selling items.

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Store Manager

March 2023 - Present

VERSACE / ETRO (EVER FASHION GROUP)

Doha, Qatar

March 2023 - Present

achieve and exceed boutique sales targets by setting sales targets both team and individual basis to the team and leading the team with sales strategies utilize various reports to review and analyse business results in order to purpose an action plan to reach targets conduct market research on market trend competitor s sales to share with management be responsible for kpis achievement train position discipline staff to reflect business strategy and meet sales goals manage coach and motivate staff to achieve sales goals conduct daily briefing to ensure target achievement and communication be responsible for inventory management managing stock level supervise stock transfer stock take and inventory counts ensure stock and back up storage if effectively managed in an organized manner be responsible for applying branch merchandising guidelines ensure timely window and interior product display rotation including new products and best seller items in order to maximize sales opportunity and meet the brand guideline ensure best customer services brand experience to customers to achieve high customers satisfaction ensure satisfactory after sales service to customers in store lead the team to acquire build and maintain key customers implement activities to drive customer repeat visit and build customer loyalty coordinate in store events with the marketing team

Company industry:
Fashion & Apparel
Job role:
Accounting and Auditing

Store Manager

November 2021 - March 2023

TOM FORD (EVER FASHION GROUP)

Doha, Qatar

November 2021 - March 2023

I started as a store manger for TOM FORD then got promoted within a year to be responsible for 2 stores VERSACE and ETRO then another promotion six month ago to handle the buying for the 2 stores im managing.

cuurently my main responsibilities:

-Achieve and exceed boutique sales targets by setting sales targets (both team and individual basis) to the team and leading the team with sales strategies.

-Utilize various reports to review and analyse business results in order to purpose an action plan to reach targets.

-Conduct market research on market trend, competitor’s sales to share with management.

-Be responsible for KPIs achievement.

-Train, position & discipline staff to reflect business strategy and meet sales goals

-Manage, coach and motivate staff to achieve sales goals

- Placing product orders and maintaining inventories in order to ensure effective stock management

Company industry:
Retail & Wholesale
Job role:
Beauty and Fashion

Store Manager - Assistant Buyer

September 2018 - December 2021

Slowear (Fashion Next Door )

Beirut, Lebanon

September 2018 - December 2021

following up on key indicators regarding targets atv upt sell through stock turnover ratio guarantees the high customer service standards following up on the deliveries reports best sellers sales reports stocks productivity identifying best sellers and handling the reorders selecting styles fabrics and colors of each season handling and following up on floor merchandising according to the brand s guidelines and rules training and supervising staff placing product orders and maintaining inventories in order to ensure effective stock management opens closes and operates cash registers ensures accurate end of day closing

Company industry:
Fashion & Apparel
Job role:
Accounting and Auditing

Store Manager

September 2018 - July 2021

Slowear (Fashion Next Door )

Beirut, Lebanon

September 2018 - July 2021

*Following up on key indicators regarding targets, ATV, UPT, Sell through, stock turnover ratio…
*Guarantees the high customer service standards.
*Following up on the deliveries.
*Reports/Best sellers, Sales reports, Stocks, Productivity.
*Identifying best sellers and handling the reorders.
* selecting styles, fabrics and colors of each season
*Handling and following up on floor merchandising according to the brand’s guidelines and rules.
* Training and supervising staff
* Placing product orders and maintaining inventories in order to ensure effective stock management
* Opens, closes and operates cash registers.
*Ensures accurate end of day closing.

Company industry:
Retail & Wholesale
Job role:
Management

Sales Manager

November 2016 - March 2018

GRAVALDI

Beirut, Lebanon

November 2016 - March 2018

Achieving growth and hitting sales targets by successfully managing the sales team. Designing and implementing a strategic sales plan that expands company's customer base and ensure it's strong presence.
Duties:
*Research the market collecting and analyzing data to understand market trends and competitor activities
*Research and build relations with new customers.
*Create a training material for the sales team (understanding the fit, body shape, styling technique, color combination, customer service, measurements technique, alteration, fabric knowledge.)
*Selecting new fabrics for each season.
*Taking appointment with VIP clients
*Oversaw and managed product condition and overall appearance of the brand.
*Manage alla social media activity (instagram, facebook)

Company industry:
Retail & Wholesale
Job role:
Sales

Assistant Store Manager

April 2014 - September 2016

Slowear store (Fashion Next door )

Lebanon

April 2014 - September 2016

Company industry:
Retail & Wholesale
Job role:
Management

Shop Manager

December 2012 - March 2014

U.S Polo assn (HINNAWI Group)

Lebanon

December 2012 - March 2014

Company industry:
Fashion & Apparel
Job role:
Management

Store Manager

December 2012 - March 2014

U.S Polo Assn

Lebanon

December 2012 - March 2014

responsible for ensuring a consistently high standard of presentation in the store and making sure that all available space in the store is effectively utilized focused on maximizing the customers shopping experience duties responsible for the daily management of staff and assignment of duties managing and motivating staff to increase sales and ensure store efficiency managing up to 8 members of staff lead by example on the shop floor and set high standards for the team to follow manage and address shrinkage and stock loss maintaining accurate records of all pricings sales and activity reports ensuring all corporate and local regulations and procedures are met and complied with

Company industry:
Fashion & Apparel

Department Manager

May 2010 - October 2012

ALSHAYA Group H&M

Lebanon

May 2010 - October 2012

Job role:
Management

Department Manager

May 2010 - October 2012

H&M

Beirut, Lebanon

May 2010 - October 2012

responsible for maximizing sales and providing excellent customer service to customers working alongside the team to achieve targets and increase sales under the supervision of the shop manager operating the tills including cashing up and completing paper work at the start and end of shift rearranging replenishing new stock as it arrives assisting customers in the selection and purchase of items ensuring that the shop counter is always manned keeping merchandise orderly and neat in appearance handling customer s complaints in a professional and diplomatic way keeping the shop floor clean and tidy at all times restocking the sales areas moving large amounts of stock and merchandise around the shop delegate stuff on the shop floor and

Company industry:
Fashion & Apparel

Education

GUINIENNE INTERNATIONAL SCHOOL

June 2005

June 2005

High school or equivalent, HIGH SCHOOL

Saudi Arabia

Skills

Store Management
Expert
Store Management
Expert
Sales Force Effectiveness
Expert
Sales Force Effectiveness
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
KPI
Expert
KPI
Expert
Buying
Expert
Buying
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
VISUAL MERCHANDIZING
Expert
VISUAL MERCHANDIZING
Expert
FASHION BUYING
Intermediate
FASHION BUYING
Intermediate
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert
FASHION
Expert
FASHION
Expert
KPI MANAGEMENT
Expert
KPI MANAGEMENT
Expert
STORE OPERATION
Expert
STORE OPERATION
Expert
TRAINING
Intermediate
TRAINING
Intermediate

Languages

English

Expert

French

Expert

Italian

Expert

Training and Certifications

Certifications
Retail Management
Jul 2015
Fashion Business
Mar 2016