Producer
Total years of experience :13 years, 4 Months
Oversaw a diverse client base, managing teams of varying sizes in producing high quality projects: o
TVCs - Coca Cola, Gillette, Hyundai, Renault, Rani Juice, Dettol, Saudi Telecom (STC - 3 commercials)
o TV shows - ‘We Invented the World’ (Discovery Channel), Al Qudra Horse Racing, 23 episode
of TV talk show Madloum Ya Hakam
o Online series - Barbican and Live the Code campaign with a AED 5m budget
o Media coverage of events - Dubai Motor Show, Dubai Food Carnival, GITEX, Dubai Air Show,
CAPSAT
Took initiative to develop opportunities to diversify OSN’s production portfolio, based on market
demands and growth opportunities, by broadening in-house production to cover reality, through
‘Live the Oscars’
o Conceptualised the show, developed business case and budget, developed all collateral and
secured Executive and Board approval
o Developed awareness campaign in co-operation with Marketing teams
o Directed and produced 6-episode reality show, leading on all elements of episode creation,
on-set direction, multiple-location management of filming (UAE, Jordan, Los Angeles), post
production etc.
o Winner of two Digital Studio Awards (2020)- Production of the Year and Best Content
Creation
• Strengthened company’s business by conceptualizing and developing OSN’s top-rated and in-house
production of Spotlight, a weekly magazine entertainment show covering local, regional and
international news
o Key responsibilities covered all elements of production, directing, studio design and graphics,
including final editing
o Additional initiative taken to upskill OSN colleagues to further develop the company’s in-
house production capabilities
o Produced 90 episodes on a US$1.5m budget through effective cost management, utilizing
experience and expertise in production and identification of requirements
o Effective partnerships and stakeholder management, including securing various regional show
sponsors (Emirates Airlines, Rolex and Lindt Chocolate)
o Handles Spotlight’s Instagram and custom produced 4 episodes of Game of Thrones promo
• Lead (director and producer) of other key in-house productions, including Come Dine With Me
(Middle East) and a six-episode reality cooking show sponsored by Bosch
• Represented OSN internationally and strengthened awareness of OSN’s in-house production
capabilities, including the filming of 2 episodes at E! news Studio in Los Angeles with Giuliana Rancic
• Department annual budget management responsibility and accountability, including budgeting
across multiple projects simultaneously, per-episode-basis, annual show budgets etc.
• Produced and customized special TVCs for sponsors Talabat and Land Rover
• Regional and International exposure in leading (including full director and producer responsibilities)
OSN’s coverage of major events, including the Oscars, EMMYs and Film Festivals in Toronto, London,
Cairo and Venice from 2017-2020
o Leading all high visibility, VIP and celebrity media engagements, including Oscars celebrity
interviews, red carpet appearances, 2019 Emmy’s live talk show and interviews etc.
• Internal and external stakeholder management and strengthening OSN’s production ecosystem of
partners (including agencies, Sponsors, production houses etc.)
• Support for strategic corporate initiatives, including CEO presentations, CEO staff roadshows,
sponsorship pitches, in-house commercials & advertising, HR employee campaigns etc.
Spearheaded the development of General Entertainment content, concept design and over-all
Responsible for overall direction, budget management, client liaison, production and post-
production elements of numerous TV series, tournaments and reality shows namely: o Desert Force
Kabel el Mwajaha, a one-hour weekly TV show
o Desert Force tournament, a live event held monthly for 2 years
o 13 episodes of Desert Force Academy (reality show)
o 13 episodes of Action News. Researched new stories and led script work. Additionally, covered
a weekly news special on-location and directed post production
Led production on a 13-episode show including budget control, recruitment and mentoring full time
and management of freelance producers, videographers and editors
• Liaised between program owner and distribution syndicator
• Reviewed segment scripts and polished rough/fine cut edits. Navigated emergency relocation
production facility and negotiated contracts
Executive responsibilities o Company Founder, Creative Partner, Producer and Director, responsible
for 20+ employees and freelance crew including finance, business planning, procurement, client
relationships, production and HR
o Delivered international productions for a broad range of global clients within budget
o Concept creation and delegation to staff on key client accounts, following agreement on
project scope and expectations
o Adherence to licensing agreements, budgets and deployment
o Negotiations to ensure competitive rates, particularly for freelance requirements
o Periodic evaluation of company performance, boosting employee morale and improvement
processes
• Complete production management of “A Fallible Girl” (Chinese feature film), Winner of GIFF 2012
o Led all elements of production for this award-winning feature film, recognized as “the best
film produced in the Gulf” as shown in Beijing, Cannes Film Festival and Gulf Film Festival
o Daily management of international production crew and client management across language
barriers and differing cultural work styles
o Created visual solutions, adhering to clear brand & concept, translating to a seamless
customer journey
o Produced TVC’s and corporate videos. Key clients included STC, Rabbit Production agency (US
based), Pizza Hut, Rani, Face-to-Face agency (Dubai), Lipton and Dubai World Trade Centre
(Grand Parade)
o Project and budget management, creative development on production requirements
alongside personal artistic and marketing concerns
o Presided on all internal communications and client needs while leading production teams on
behalf of Directors and Partners
o Led production and project development of over 45 TVC’s. Managed teams of 25 accounting
to aspects of daily production