Ali Salahat

- Identified and secured high-value B2B contracts with corporations, hotels, and event planners, achieving 28% revenue growth in 2023;

- Developed customized catering proposals for large-scale events (500+ guests), ensuring alignment with client budgets and branding;

- Launched 3 new service verticals (e.g., vegan menus, luxury wedding packages) to capture emerging market trends and diversify revenue streams;

- Built partnerships with local venues, wedding planners, and HR departments to expand the company’s client base by 40%;

- Maintained a 95% client retention rate through proactive relationship management, post-event feedback analysis, and loyalty programs;

- Negotiated long-term contracts with corporate clients for recurring services (e.g., daily office catering, executive luncheons);

- Collaborated with chefs and operations teams to streamline menu planning, logistics, and cost-effective sourcing, reducing overhead by 15%.

- Spearheaded the sales cycle for fire protection & security systems, consistently exceeding sales targets by securing high-value contracts with investors, project owners, and facility management companies;

- Leveraged strong negotiation skills to close deals with exceptional profit margins, directly contributing to the company's revenue growth and market expansion;

- Provide client inputs regarding market conditions, competitor strategies, and industry trends that drive real-time feedback into the business and contribute to product development by articulating the Voice of Clients and Users;

- Identify Fire hazards and risks to take corrective action; Work closely with engineering technicians and fire protection professionals

- Managed a diverse portfolio of projects across the UAE and the region. Played a hands-on role in supervising project sites, coordinating between engineers, technicians, and clients to ensure timely and compliant execution from design to commissioning

- Achieved and consistently exceeded sales targets for 11 consecutive years, securing multiple multi-million Dirham Annual Maintenance Contracts (AMCs) and project deals;

- Pioneered a project site supervision protocol that improved client satisfaction scores by 25% and reduced project delivery timelines by 15%.

- Follows up with the technical team for the price calculations and preparation of technical and commercial bids, including requisite documentation;

- Make public presentations regarding fire protection, safety measures and fire alarm systems;

- Represented the company as a primary technical sales expert at international exhibitions, resulting in a 40% increase in qualified lead generation post-event.

Part-Time

- Examine documents such as application forms, inspection reports, insurance maps, past claims, and medical reports to determine the degree of risk from such factors as applicant financial standing, business operations, loss experience, value and condition of property, vehicles, inventory, and equipment;

- Made underwriting decisions to accept, modify, or decline risks based on established company guidelines and industry standards;

- Calculated and assigned appropriate premiums and coverage terms to ensure profitability and competitiveness;

- Monitors the amount of insurance in force on a single risk or group of closely related risks, and evaluates the possibility of losses due to catastrophe or excessive insurance;

- Collaborated with agents and brokers to clarify application details and communicate underwriting decisions.

1. B2B Sales:

Identify and target key accounts in construction, real estate, and interior design industries.

Negotiate contracts for bulk granite/marble slab orders, custom fabrication, and project-specific solutions.

Collaborate with architects and contractors to integrate stone products into large-scale projects.


2. B2C Sales:

Drive retail sales through showroom engagement, virtual consultations, and personalised client experiences.

Promote premium marble/granite products for residential kitchens, countertops, and luxury interiors.

Upsell value-added services (e.g., installation, maintenance packages).


3. Marketing Strategy:

Develop and execute omnichannel campaigns (digital, trade shows, public presentations, etc) to boost

brand visibility.

Create compelling content (videos, case studies) highlighting product durability, aesthetics, and ROI.

Manage SEO/SEM efforts to attract B2B buyers and high-net-worth B2C clients.