Ali Sufyan

• Reached out to 1, 000+ fitness and wellness websites each month to earn high-quality backlinks and boost site
authority and traffic.
• Researched keywords for products and blogs to match user intent, search trends, and seasonal demand,
improving visibility.
• Updated and optimized product pages based on search intent changes to maintain top rankings and increase
conversions.
• Performed monthly SEO audits to check technical performance, keyword rankings, and growth, sharing clear
KPI reports.
• Improved landing and collection pages using on-page SEO best practices to enhance user experience and
conversions.
• Analyzed competitors SEO strategies and applied proven tactics using A/B testing and performance data.
• Ran PR and outreach campaigns to gain media coverage, product reviews, and brand mentions in top wellness
outlets.
• Worked with web developers to fix technical SEO issues, improve site speed, and ensure search engine
compliance.

• Planned, executed, and optimized multi-channel paid advertising campaigns across Google Ads, Meta
(Facebook/Instagram), TikTok, and other platforms, achieving strong ROI, customer acquisition, and brand
visibility.
• Managed full-funnel email marketing workflows using Klaviyo and Mailchimp, including automated sequences
for cart abandonment, product launches, and promotional campaigns, resulting in increased engagement and
repeat purchases.
• Developed and maintained social media content calendars, collaborating with design and content teams to
ensure brand consistency, boost audience engagement, and grow social media following across multiple
channels.
• Analyzed website and campaign performance using Google Analytics (GA4), Hotjar, and session recordings to
identify UX bottlenecks, improve landing page performance, and increase conversion rates.
• Executed comprehensive SEO strategies for product pages, blog content, and collection pages, improving
organic search visibility, keyword rankings, and driving qualified traffic to key landing pages.

• Working as a Digital Marketing and SEO Trainer at a training institute, responsible for managing and teaching a
class of 150+ students.
• Delivering professional training under the NAVTTC government project, aimed at developing skilled individuals
and contributing to the growth of IT exports in Pakistan.
• Providing comprehensive guidance on a wide range of topics including Search Engine Optimization (SEO), link
building, guest posting, social media marketing, affiliate marketing, email marketing, and AI automation tools.
• Designing and delivering structured lesson plans, conducting practical sessions, and mentoring students to
build real-world digital marketing skills. Monitoring student progress, evaluating performance, and ensuring
successful outcomes aligned with industry standards.
• Collaborating with the institute to maintain training quality, support student development, and prepare
learners for professional careers in the digital and IT sector.

• Managed day-to-day operations for the companys online/remittance department, coordinating workflows,
issue resolution, and operational reporting.
• Maintained records for banking partnerships, account documentation, meeting notes, and compliance-related
correspondence; coordinated follow-ups with partner institutions and internal teams.
• Handled marketing and IT team for more betterment and launching new features in mobile application to
make sening money more easy for my customers.
• Handled customer support escalations involving suspected fraud, AML (anti-money laundering) concerns,
payment disputes, refunds, and chargebacks, ensuring cases were documented, investigated, and resolved
through defined procedures.
• Reviewed transaction data and customer verification information, including UK address and debit-card details
where applicable, to identify inconsistencies, support KYC/verification checks, and escalate higher-risk cases.
• Worked with operations, compliance, and support teams to maintain accurate records, prepare evidence
packs for disputed transactions, and support audit/compliance reviews.
• Tracked complaint and dispute cases, maintained organized case histories, and monitored resolution status
and financial impact.
• Helped refine internal procedures, templates, and documentation standards for customer communication,
refunds, disputes, and record retention.
• Produced operational summaries and exception reports to support management decisions and partner
discussions.

• Syndicated expert health and wellness content to audiences exceeding 10 million monthly readers across
leading global publications.
• Increased inbound web traffic by 60% and improved conversion rates through SEO optimization, high
authority backlinks, and data-driven content marketing strategies.
• Delivered a 40% increase in monthly product sales within the first 3 months of strategic partnership
activations.
• Enhanced brand credibility and visibility through collaborations with trusted media outlets in the health,
wellness, and fitness sectors.
• Generated new revenue streams via co-branded campaigns, affiliate partnerships, and newsletter features,
driving measurable ROI and audience engagement.