عالية على, Retail Property Manager

عالية على

Retail Property Manager

Samcrete

البلد
مصر
التعليم
دبلوم, Fashion merchandising
الخبرة
30 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :30 years, 2 أشهر

Retail Property Manager في Samcrete
  • مصر - القاهرة
  • أشغل هذه الوظيفة منذ يناير 2009

• Analyze market needs and condition
• Find the best retail mix to serve the ongoing project to maximize profitability
• Approach retail flagships
• Ensure full occupancy of the retail in each project
• Ensure that all retailers are applying their guidelines like cleanliness, staff rules, signage etc.
• Evaluate the retailer’s performance
• Resolve retailers and user’s complaints and respond efficiently and positively towards them
• Schedule property maintenance
• Ensure highest standards are met in terms of quality, customer service, health and safety
• Initiate changes to improve the business, e.g. revising opening hours to ensure the satisfaction of users and the retailer
• Be updated with market trends, pulse and user’s needs

Regional Brand and Marketing Director and Buyer في AL KHARAFI "Fashionway"
  • الإمارات العربية المتحدة - دبي
  • نوفمبر 2008 إلى نوفمبر 2009

• Manage all brands to make sure we are up to the international standards set by the mother companies regarding their rules, trends, visions and sales techniques
• Maximize sales and revenues through promotions, marketing, public relation, sales, staff knowledge, training and minimizing company’s expenses through good sourcing
• Put sales Strategy for the whole season
• Responsible for all merchandising and windows
• Do the buying for the Seasons for all 5 brands that fits with each and every country’s culture, trends and spending habits
• Have a strategy for expansion through opening branches in top selling malls and different countries and launching new stores

Operation manager في Travco middle east trading
  • مصر
  • يونيو 2007 إلى سبتمبر 2008

Tiffany & co:
I am the responsible person for Tiffany & co brand in Egypt:
*Enhancing the sales
*Being in direct contact on daily basis with the mother Company in the states for updating them about the market
*Went to the basel fair in Switzerland to do the buying of 07
*taking care of the brand from A to Z
*Creating the right image for the brand
*Creating other resources to maximise the sales
5 th avenue Stores
We carry Versace(Rosenthal), Egizia, Griffe, and many more home accessories
*responsibilities same as above

Operation Manager في F.I.G Fashion Int'l Group
  • مصر
  • أكتوبر 2006 إلى مايو 2007

• Manage to develop the strategic direction of all brands to achieve the objectives and Brand targets.
• Manage all Brand managers onboard and make sure they convey the needed company image and they work towards implementing company rules and achieve the target set by the company.
• Liaise all departments together, HR, Marketing, Financial before any opening to have the right professional shops opening.
• Create customer data Base.
• Actively participate on the floor.
• Make sure Managers have all the needed knowledge regarding, product, material, Brand.
• Supervise on all Managers trainings (Sales techniques, customer service, time management, leadership, type of management.
• Help the company to know better about the Egyptian market from all aspects
• Monitoring manager's performance through reports and evaluations and tasks handed to them.
• Supervise the marketing plan and direct advertising campaigns.
• Inspect and follow up on stores arrangements, image, performance and window display.
• Have regular and direct meetings with the board and the company consultant to help create on company's rules and regulations and to give them a detailed report about the company's global status.
• Recruitment for all FIG stores.
• Help to minimize the company's expenses through good sourcing.

Managing Director في Animation advertising Company/Selections magazine
  • مصر
  • يوليو 2006 إلى أكتوبر 2006

An annual Fashion Magazine, representing the fashion trends of the coming year, plus having articles about icons who affected and shaped the fashion business throughout the years, the message was to educate and expose people more about fashion since it is going to be the booming business in Egypt in the coming years, the magazine is owned by a reputable multinational advertising and media company that is subsidiary of Promoseven.


Responsibilities and achievements:



• Educating the people through our magazine, by doing the right researches about the segment we are targeting.
• Organizing the Launching event for the zero issue
• Recruiting and suggesting people qualified and relevant to the magazine’s success.
• Generating topics for articles and delegate it to a freelancer, or an in house writers with the deadline date.
• Making use of current data base and network while making new ones.
• Making sure the magazine is always relevant to Egyptian and Middle Eastern readers and their culture.
• Holding regular meetings where the whole department generates new ideas in order for the magazine to always be cutting-edge.
• Managing a team of staff and freelance feature writers.
• Contributing to art desk and production desk discussions around format and illustrations.
• Networking with others in the industry, generating and supervising sales of ad space.
• Coming up with creative ideas and scenarios for the fashion shoots, models, location, theme, styling and art directing.

Floor Manager في Beymen cairo
  • مصر
  • أغسطس 2005 إلى يوليو 2006

A multi-branded 6000 sqm Turkish store that opened in Egypt that sells High end goods like (Gucci, Miu Miu, Christian Dior, Fendi, Dolce and Gabbana, Moschino, Dsquared, Etro, Alberta Ferretti, Ferre, Corneliani, Chloe, Christian Louboutain and more)
Responsibilities and achievements:

• Attended Sales techniques, customer service, Brand and fabric awareness training courses.
• Trained for 2 weeks in Beymen Nisantace and Ak markez in Istanbul.
• Managing 4 departments (shoes and bags, Women, Jeans, and home departments) which is 3/4 of the store
• Taking over to manage the Men's dept. during my shift.
• Managing 150 employees.
• Doing the needed evaluation, reports for employee.
• Meeting with VIP customers (princes, princesses, actors, singers etc…)
• Monitor that store is in its top form at all times by being always on the floor.
• Organizing activities for our customers to enhance our sales and to achieve customer loyalty by liaising with the marketing department.
• Do the buying for Beymen and Club Beymen for the Egyptian market.
• Identify all policies and procedures of the store
• Monitoring the Merchandiser's work and mannequins display and objectively add my comments.
• Monitoring the monthly target and set plan and strategies to achieve it.
• Working hand in hand with all departments to be able to get the work done in the best way

Brand Manager في 69 and Liquid stores
  • مصر - القاهرة
  • فبراير 2001 إلى سبتمبر 2005

• Train, assist and evaluate 6 store managers
• Make sure the stores transfers takes place on weekly basis to help the sales’ growth
• Maximize profitability by hiring the right number of staff
• Monitor all windows, and merchandising to maintain the same store image
• Liaise with HR, marketing and finance for brand
• Create a brand Policy
• Fill monthly status reports
• Identify merchandise needs, stocking levels, vendors and procuring stock, prices and mark-ups.

International Cabin crew في British Airways
  • مصر - القاهرة
  • نوفمبر 1993 إلى نوفمبر 2000

• Assist and help all Arabic passengers onboard if any difficulties
• Serve and assist with a smile all passengers
• Take care of all Arabic VIPs onboard
• Help the British crew in understanding the Arabic culture
• Attend first aid courses and safety procedures programs
• Interact and assist passengers with different needs and background
• Market for the British Airways mileage system onboard and actively interact in the marketing campaign
• Nominated to be one of the best international cabin crew in Cairo base

الخلفية التعليمية

دبلوم, Fashion merchandising
  • في International correspondance school
  • فبراير 1992

Specialties & Skills

Fashion
Merchandising
Operation
Marketing
typing,word,excel,windows xp

اللغات

الفرنسية
متوسط
الانجليزية
متمرّس
العربية
متمرّس