Regional Sales & Marketing Manager - GCC
McGraw-Hill Education
Total des années d'expérience :16 years, 11 Mois
Achieve an annual sales target derived from a 30% year on year revenue increase for the U.A.E, Qatar, Kuwait, Bahrain and Oman Higher Education market.
Develop and implement strategy and business plans on an ongoing basis.
Monitor distributor activities and find new channels of distribution (direct digital sales) resulting in improved sell-through.
Develop and maintain working relationships with Key Accounts.
Monitor and track current market share and performance to identify risks and opportunities.
Assist in the development, production and implementation of events and promotions for brand and media support.
Formulate cost reducing innovative solutions for presentation and delivery of content without jeopardizing brand equity.
Ensure logo and trademarks are used as per brand guidelines and align all consumer contacts with the overall brand strategy.
Achieve an annual sales target derived from a 30% year on year revenue increase for the U.A.E, Qatar, Kuwait, Bahrain and Oman Higher Education market.
Provide innovative and industry leading learning solutions with an emphasis on digital solutions as a point of difference in a rapidly evolving and competitive market.
Ensure strategic and valuable relationships are built and maintained with decision makers of key accounts by providing them with needs based solutions and excellent customer service.
Conduct regular market and industry research to stay ahead of a constantly changing digital market and drive market transition to digital.
Obtain extensive knowledge of all Learning Management Systems and Course Management Systems within the Higher Education Market in order to provide technical support when required.
Promote awareness and usage of McGraw-Hill Education's digital products by planning and executing creative marketing campaigns and effective product launches.
Conduct regular market analysis in order to obtain market wide transparency and ensure all short term and long term goals are on track.
Initially hired as a part-time sales assistant, then promoted to a worker-in-charge (key holder) after 3 months. Further Promoted to an assistant manager in Feb 2011.
Duties:
- Driving and motivating team members to achieve individual and store targets whilst providing excellent customer service.
- Dealing with and resolving conflict amongst team members.
- Maintaining staff hours and making sure all are paid correctly.
- Making daily Visual Merchandising changes based on in store promotions and stock levels.
- Taking on the manager’s responsibilities whilst on annual leave or sick.
- Cashing and balancing the tills at the end of the business day.
Marketing executive contracted by Telecom New Zealand and Virgin Blue Airlines.
Duties:
- Creating an integrated marketing campaign (IMC) which resolves the issues presented by the clients.
- Utilising relevant theory in addition to conducting market research to achieve this.
- Constructing a presentation to compliment the IMC report being presented to the clients.
(Both our ideas are currently being implemented by the clients).
An event coordinator with the main responsibility of looking after 300 volunteers during every game played at Eden Park stadium, Auckland.
Duties:
- Working with the event manager to make sure each volunteer was at the right spot and volunteer numbers were altered based on crowd levels.
- Constantly communicating to team leaders and supervisors via radio to overcome any obstacles quickly and efficiently.
- Keeping the volunteers motivated and excited so as to encourage them to keep turning up for their shifts.
- Preparing the volunteers prior to every shift and giving them all the information they needed to provide spectators with the best service possible.
Supervising promoter, hired by the agency every year on a casual basis whilst on holiday in Dubai. Represented well known companies such as Clear, Lipton and Cadbury.
Duties:
- Ensuring adequate stock for customer sampling is always available.
- Ensuring promoters arrive and leave at the agreed upon time.
- Organising permits at the locations where the promotion/sampling take place.
- Providing the agency with photos and reports at the end of every shift.
Sales representative during launches and events such as Gitex.
Duties:
- Meeting and exceeding daily sales targets.
- Focusing on the sales of HP laptops during events like Gitex, whilst adding-on related products to help drive overall sales.
- Overcoming technical problems faced by customers and providing superb customer service which strengthens the brand image of HP.
I completed a double major in Marketing & Management and graduated with an overall GPA of 7.8/9 (A-) and was given an invitation to complete my masters in Marketing or Management but I declined the offer as I felt that at my age real life experience would be more useful. I was also contracted by Telecom New Zealand and Pacific Blue Airlines to construct integrated marketing campaigns for each firm. In addition to this, I was in the company that had the highest shareholder value in the virtual business simulation "Mike's Bikes" for that year and our company was also ranked in the top 50 for all time results.