على عواضة

Worked for the client servicing department.
- Created content calendars for brands on a monthly basis including ideas generation, copywriting, choosing visuals, writing captions and then ensure proper execution with the design team.
- Built and developed social media content strategies for brands tailored to audiences in each phase of the marketing funnel (awareness, consideration, comparison, conversion, retention) to generate ROI and cultivate leads and conversions
- Moderated social media platforms and respond in a timely manner to users questions, and engage with them to generate conversations
- Generated monthly and on-demand social media performance reports to develop a content strategy and increase performance.
- Helped in writing pitches for potential clients
- Worked closely with account manager, social media director, brand strategist director, and creative director to ensure client satisfaction, refine brand strategy, and create new horizons for brand
- Remained available all the times for emergent requests

 Accounts worked for: Jubail Island, Careem (Kuwait, Bahrain, Qatar, Oman), Accor Hotels, Encurve, Ultraformer.

Worked for the publication department, for mashaheeri.com, a lifestyle, and entertainment news website.
- Wrote social media titles and captions to promote articles, increase website traffic and engagement on SM platforms
- Created a variety of engaging social media content to interact with fans on a daily basis: (gifs that went viral; polls, videos, funny memes, trends, etc.)
- Designed images and visuals for Facebook, Instagram, and website using Adobe Photoshop and other design tools
- Edited videos for social media using Adobe premiere
- Reported & Analyzed content results and website traffic using google analytics and a specific reporting form for audience development and content improvements
- Translated texts to Khaleeji dialect and wrote content for Messenger Bot.
- Managed and moderated different SM platforms (Facebook, Instagram, twitter, google plus) to grow mashaheeri’s active fan base
- Monitored and answered the questions of the audience
- Budget and Moderate Facebook paid advertising campaigns
Known for creating an exceptional sarcastic and humor content

- Managed Social media different platforms (Facebook, Twitter, Google+) 24/7
- Edited and oversaw social media content
- Covered live events on Social Media (Protests)
- Managed with Editorial Chief to emphasize on an issue that tackles public opinion through content and visuals
- Monitored, listened and answered the questions of audience
- Created social media marketing & Ad campaigns to raise awareness
- Analyzed & reported campaign results on monthly basis, to study results for further improvements
- Created content awareness through sharing articles on related pages and groups
- Handled the relation with journalists

Worked for ‘Home Works 7’, a multidisciplinary forum on cultural practices that took place in Beirut from 11-24 November 2015:

- Held the Arabic communications of the event
- Wrote press release
- Created content for Facebook, twitter, and Insatgram on a daily basis
- Covered live lectures, performances, and exhibitions (live tweeting, photographing, etc.)
- Monitored, listened and answered the questions of audience
- Handled the communications and relations with press and artists

- Wrote and updated the content of the website (news, blog, stories, etc.)
- Created social media content on daily basis, to increase brand image, engagement & ROI
- Managed Social media different platforms (Facebook, Twitter, Linkedin, Pinterst, Instgram, etc.) using Hootsuite software
- Monitored, listened and answered the questions of clients and fans
- Wrote Social media proposals and online marketing pitches
- Designed customized visuals for different platforms (cover photos & posts)
- Created social media marketing & Ad campaigns to raise brand awareness and equity
- Analyzed & reported campaign results on monthly basis, to study results for further improvements
- Handled clients relations
- Worked for: MindField Solutions, Purple MENA, Saka Trading, and Ajialouna Organization.