Ali ElBana

commercial director

Success Story
Achieve growth and hit sales targets by successfully managing the sales
team
•
Design and implement a strategic business plan that expands company’s
customer base and ensure it’s strong presence
•
Own recruiting, objectives setting, coaching and performance monitoring
of sales representatives
•
Build and promote strong, long-lasting customer relationships by
partnering with them and understanding their needs
•
Present sales, revenue and expenses reports and realistic forecasts to
the management team
•
Identify emerging markets and market shifts while being fully aware of
new products and competition

recruiting and training sales staff;•
supervising, motivating and monitoring team performance;•
allocating areas to sales executives;•
liaising with other line managers;•
reporting back to senior managers;•
liaising with customers (which may include actual selling);•
maintaining detailed knowledge of the company’s products or services;•
Keeping abreast of what competitors are doing•

Set clear and deliver objectives that are consistent with the Company’s
goals with each member of the territory team.
•
Review progress versus objectives at weekly meetings and take
corrective action as appropriate.
•
Ensure clear communication and adherence of pricing and promotions.•
Tracking Measure & Problem Solving•
Follow up on the update of the Territory Scoreboard minimum on a weekly
basis.
•
Provide recognition and feedback to the Territory Sales Team.•
Lead problem solving•