Director of Marketing and Business Development
United Electronics - Canon Jordan
Total years of experience :20 years, 3 Months
As a Director of Marketing and Business Development my duties and responsibilities are based on managing UE's all marketing activities for both B2B and B2C Sales Departments. I have initiated and managed the rebranding of the corporate identity to accommodate the latest marketing trends and in line with company's mission and vision. As a director of Business Development, I am responsible for searching, finding, and studying new products and brands which are within our scope of business, establish communications with corresponding international and regional suppliers, negotiate and acquire the distributorship of such products and brands.
I was given the responsibility of conducting an extensive market research about the feasibility of launching professional print solutions in the Jordanian marke. As per the positive and encouraging outcome of the market researh, I was given the responsibility of establishing a new sales division in the company introducing the professional print product line and solutions available from Canon.
As a dedicated and focused department, we succeeded in introducing the new product line in the healthcare, education, financial, and graphic arts sectors by acquiring key and strategic accounts.
As a QA & BD Manager, my role was to ensure that processes and resources serve in the best interest of the Company by studying, analyzing, establishing, re-designing and/or re-structuring resources, processes, policies and procedures. UE, being a relatively small size company, my duties and responsibilities were not limited to QA & BD tasks; rather included several other managerial tasks as listed below:
Revise existing job descriptions, and establish job descriptions for the new positions. Plan/develop and implement strategy for HR management and development (including recruitment and selection policy/practices, discipline, counselling, pay and conditions, contracts, training and development, culture and attitude development, performance appraisal and quality management issues). Plan for employee’s performance appraisal; develop tools for appraisal. Plan/direct for training of employees. Identify staff vacancies and recruit, interview and select applicants. Allocate human resources, ensuring appropriate matches between personnel. Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures. Analyze/modify compensation and benefits policies. Plan/conduct new employee orientation. Asses/analyze human and non-human resourcs, suggest utilization improvement actions, plan/implement approved actions. Establish/maintain policies and procedures for all departments and divisions. Monitor/evaluate their implementation. Manage third party relations/services, ensuring that standard procedures are followed and confidentiality is maintained when third parties are hired. Ensure the proper execution of the agreed terms and conditions
Manage the marketing department, personnel, budget, and activities
Set the annual marketing plan. Locate or propose potential business channels by contacting potential partners; discovering opportunities
Increase brand awareness through effective PR
Founded in 1952, the Cooperative Housing Foundation—known as CHF International— is an international NGO, based in Washington DC and is funded by USAID and UN, serves more than 20 million people each year, empowering them to improve their lives and livelihoods for a better future.
CHF has programs in more than 25 countries around the world, across Asia, Africa, Latin America & the Caribbean, Europe & the Caucasus, and the Middle East. Access to Credit Services Initiative (ACSI), a major development finance program that provides loans to Iraqi entrepreneurs and home-owners to expand their businesses or improve their living conditions.
As a Senior Program Coordinator for CHF-ACSI my duties and responsibilities were based on coordinating the work, reports, operational processes and activities internally between departments and sub-departments, and externally to donors, partners, and funding sources. Ensure an efficient workflow, undertake tasks to determine, and document key processes, leading the formation and work of inter departmental process improvement teams, lead the effort to prepare process operating manuals, ensure that all key correspondences, contracts, and documents, with donors, partners, external auditors, funding sources, regulators, etc., and HQ are kept updated.
I also assist the treasury department in managing liquidity and treasury activities, to identify new bank partners and coordinate operational aspects with correspondent banks, as well as assist the Director of Finance and IT to ensure that all transactions are properly recorded and that prudent controls are kept.
I am in charge of coordinating activities to understand, review and analyze information and reporting needs from an operational perspective and determine change requirements based on priority, assist in preparation of proposals to outside donors and investors.
As a Marketing & Business Development Manager, my role was to manage the laboratory’s marketing activities in terms of events, publications, and media and business relations. Design and implement staff continuous improvement programs providing solutions to daily work issues as well as guidance for how problems with customers should be handled insuring a high standard customer service. Supervise quality control activities. Implement and monitor accreditation requirements and standards (ISO 15189 and CAP). Regularly inspect compliance with quality standards, and provide instructions and guidance to correct deficiencies. Update QA department regarding technical progress in accreditation projects and accordingly coordinate between QA department and technical staff in implementation matters. Plan, coordinate, monitor, and apply professional analysis on patients' concerns, comments and feedbacks to ensure that quality standards of patient service are being met, and quality services are being delivered. Handle patient complaints and manage patient relations. Manage the lab’s relationship with key physicians to ensure their needs are met and their expectations are exceeded. Interview, hire and train candidates. Conduct staff evaluation in a quarterly manner. Handle staff conflicts.
Upon my BSc. degree graduation I joined MedLabs Consultancy Group. During my 4 years of work experience I had the opportunity of being exposed to various aspects of the diagnostic laboratory business and hence be able to develop both my technical and managerial skills. In my first year, I worked as a medical technologist rotating between many sections (haematology, phlebotomy, microbiology and biochemistry). In my second year, I specialized in the cytogenetic testing which soon after I was given the responsibility of establishing a new lab technically and managerially. Later in my third through the fifth year, I was promoted to a “Senior Scientific Officer”, my duties and responsibilities included the following:
Manage a database of 700 diagnostic tests.
Search, write and edit scientific publications such as patient awareness publications, tests guidebook, healthcare professionals’ targeted pamphlets and booklets etc.
Prepare and present lectures of public healthcare related topics.
Represent the company in exhibitions and conferences locally and regionally.
Update operations manual.
Work in coordination with the IT department to manage and improve the information management system.
Work in coordination with the quality assurance department to ensure quality measures and processes are in alignment with international standards.
Work in coordination with the sales and marketing department of the group with regard to the technical scientific details of tests, as well as take the scientific part in all publications.
