علي زعيتر

iMENA Digital works with leading regional and international companies and governmental organizations on digital strategy, web and mobile app development, social media, and e-commerce optimization.

Client Served:
IKEA Saudi Arabia
Burger King MENA, Buffalo Wild Wings MENA, Texas Chicken MENA
Olayan Group & Olayan Food Company
Jarir Bookstores
Saudi Ministry of Labour
Human Resource Development Fund (HRDF)
Saudi Ministry of Municipal & Rural Affairs
Saudi Ministry of Economy & Planning
Magrabi Hospitals
ALBAIK
The Savola Group

Overseeing the social media strategy of global brands in the region such as IKEA (KSA), Burger King (UAE, Oman and KSA) as well as eight portfolio companies for iMENA, such as Easy Taxi, Hellfood and OpenSooq.

Grew the company from 1 employee to 49, with 4 regional offices (Amman, Riyadh, Jeddah and Dubai). Managed P&L and business operations, as well as business development.

Leading client interfacing and business development operations for The Online Project in Saudi Arabia.

Clients: Zain Saudi Arabia, Tawuniya, SABB (HSBC Saudi Arabia) and Almarai

Working with a cross-functional team to advance the presence of major brands in the MENA region across multiple social media platforms.

Leading social media monitoring and measurement analytics for The Online Project's clientele

Accounts Managed: Zain Group, mtc touch (Lebanon), Samsung MENA, Zain Saudi Arabia, Saudi British Bank (SABB), Almarai, King Abdullah University for Science and Technology (KAUST)

Interview, hire, train and make employment evaluations/decisions for up to 70 staff members

Manage the daily operations of 150 student employees working in 6 offices across the university campus

I was one of only five students in North America to work at the World Bank in Washington DC in the summer of 2008. I worked with the Business, Competitiveness and Development team under the private sector development arm of the World Bank Group. BCD works directly with the private and public sectors and their key stakeholders to integrate social and environmental responsibility, good governance, accountability and engagement with the poor as vital components of corporate strategy, to promote business contributions to development and enhanced competitiveness.

Main Duties:

Led coordination and communication processes with select partners and stakeholders
Researched and supported corporate social responsibility programs (CSR) in the Middle East & North Africa
region
Organized workshops and conferences related to private sector impact on international development
Investigated and analyzed governance, inclusive business, and sustainability best practices
Facilitated and tested all youth-based programs in collaboration with the Wharton Business School
Updated and maintained the multimedia-rich fightingcorruption.org, an initiative led by the World Bank
and Siemens to fight corruption through private sector involvement
Composed, translated and edited case-studies in Arabic and English