Apparel Merchandiser
M H ALSHAYA
Total years of experience :24 years, 2 Months
•20 years of years of qualitative Retail experience in retail merchandising in buying(Women’s, Men’s & Kids), product management, Business Development and Brand Management which covers all business area.
Goal oriented, sensible retail merchandiser to improve store effectiveness and performance through efficient sales and stock techniques.
Utilized extensive analytical ability to analyze business activities inventing a dynamic strategy that improved sales and margin
Involved in the development of different department for Product buy planning.
CORE COMPETENCIES:
Sound working knowledge of all terminology relating to merchandising and retailing
Strong ability to prepare, process, and submit reports to Seniors.
Ability to promote the company’s reputation by accepting responsibility for accomplishment on all requests concerning merchandising.
PROFESSIONAL EXPERIENCE:
Nov 2008 - Present M.H.Alshaya Co WLL
Merchandiser
Brand: - NEXT
M.H. Al Shaya Co. Kuwait,
Territories Handled: Kuwait, UAE, KSA, Qatar, Egypt, Oman, Lebanon & Jordan.
Core responsibilities:
Strategic Planning:
• Identify & plan activities that will result in overall improvement to services, considering a range of factors like costs, timing, customer needs, resources available etc.
• Improve systems and processes continually to make business more process driven and less people dependent
• Analyze external market scenario & economic condition & take informed decisions in the business.
• Assist with business planning &ongoing planning of merchandise & sales, subsequently accountable for sales &margin measurement
Sales / Merchandise Management:
• Maintain regular contact with Brand and stores through several methods: Store visits weekly, attend Area / Store managers meetings, store visit reports and monitor store objectives
• Comp Shop regarding the trading environment and competitor activity.
• Maximizing productivity for stores and brands through effective deployment of stock.
• Managing Buy adequately in order to maximize opportunities.
• Ensuring the product mix and pricing are best suited to maximize sales & profitability.
• Monitor sell thru, in line with Brand targets.
• Managing stock appropriately and timely liquidation plans as per ageing norms.
• Ensure timely feedback and analysis on the performance & the quality of the merchandise.
• Ensure logistics & warehousing systems are in place for the territory.
• Maximize sales and profitability of business in line with Brand Targets.
Business Development / Expansion / Project Management:
• Worked on Store Plan with Layout in regard to have new capacities for New store opening.
• Assess store execution of merchandising plans, recommend optimum space Management options (where applicable) based on store trends/category sales performance.
• Maintain the Stock Store capacity report on weekly basis. Preparing Sale list & coordinating with IT for Price Change.
• Plan negotiate and co-ordinate new store openings and re-fits.
• Stocks take to be planned & executed by coordination with retail team.
• Measures for reduction of stock take variance to be implemented and stock variance reduced in specific time.
Customer Management:
• Develop relationships with internal/external contacts & assess appropriate & critical information.
• Making trackers for all events in order to analyze the sell thru.
• Managing the inventory distribution through allocation system to all different location. Coordination with IT for invoices updates.
• Identifying the best sellers & worst sellers on weekly basis to review the prices of best sellers & worst sellers.
• Clearance of rejects item codes.
• Analysis on Store requirement & performance of store to improve sales.
• Weekly Sales analysis of Inventory on PG level.
• Provide top sellers department wise by Country.
Merchandise Planner
Inventory Management:
• Zero qty report (Warehouse has stock, store is zero) 1st and 15th of every month.
• Consolidation for A grade stores - 1st and 15th of every month.
• Supplier to be review on a weekly basis and the concept manager to be informed to the fast / slow moving stocks. Product feedback to be provided to concept manager.
• Provide top sellers department wise by stores-: -. 1st of every month. Review sales by ageing of stores - 1st of every month. Allocation of ageing stocks to selected stores. 1st of every month.
• Review & inform stock status to stores for SKUS sold less than 40 %. Evaluate pullout from Jebel Ali for stocks requirement on priority.
• Special allocation (Sale, Promotion, event, advertisement, etc) Ensure that all negative quantities from the system is cleared within a specified time frame.
• Effecting price revisions based on the modalities set and ensuring that the same is implemented in the stores. Ensuring that price revision is completed, authorized by all necessary parties by 5th of every month.
Store Visit:
• Journey plan for the month to be finalized by Concept Manager.
• Stores to be visited and reviewed as per standard checklist
• Report back to Concept Manager with plan of action
• Coverage of all stores at-least twice a month.
Documentation audit
• Best practices for stock movement to be identified and implemented.
• Stores to be audited for documentation compliance as per schedule decided by concept manger.
• Audit to be done as per standardized checklist. Reports to be submitted to concept manager for further review and action.
• Coverage of all stores at least once a month.
Half Yearly / Annual Stock Take
• Best practices for stock movement to be identified and implemented.
• Stocks take to be planned & executed by coordination with retail team.
• Norms for stock take variance to be formulated
• Reasons for stock take variance to be identified.
• Measures for reduction of stock take variance to be implemented and stock variance reduced in specific time.
Jul 2003 - Jun 2004 Landmark Group Kuwait
Asst Store Manager
Responsible for complete supervision of Floor with 25 workforces Trained, Supervised, and appraised Sub-ordinates.
Accountable for forecasting, Staff training Financial results and daily operation
During my time here we achieved a steep Increase in our budgeted targets
Mar 2000 - Jun 2003 Landmark Group Kuwait
Senior Sales Associate
Responsible for to achieve smooth and effective sales and customer service Maintained and adapted the ideal
Merchandise stock of the store level. Leading a total of 10 workforces
May 1997 - May 2000 Mumbai Maharashtra, India
Shoppers Stop
Responsible for in-house brands and Color plus.
Course University/Board Year of Passing
H.S.C MUMBAI UNIVERSITY 1998
S.S.C. MUMBAI UNIVERSITY 1995