Brand & Retail Experience Manager
Mobily
Total des années d'expérience :16 years, 1 Mois
Full time job, under Corporate Strategy & Marketing Division - Retail Experience
Main Activities:
Developing guidelines to maintain retail experience consistency, innovative solutions, and high perception index. Responsible for conceptualizing, designing and developing retail expression that reflect Mobily brand image and in consistent with Mobily innovation strategies/directions. To manage a full campaign across the integrated marketing channels (online/offline) to build the awareness and increase customers flow.
Achievements:
o Assigned as the champion for all deliverables related to “WiFi Awarenes Campaign”, beginning from the creative idea to full implementation & execution.
o Launched several retail’s campaigns through traditional and digital channels at the time specified
o Created the communication plan & different on-ground activities for the iPhone launch.
o Worked on a brand campaign called “The Run”, to enhance the brand’s positioning.
o Increased the awareness of new products by Handling the launch of Kibot device “Mobi” in retail and malls (Kiosks Designs and implementation, supported materials, partner coordination and supervision).
o Provided the support needed to launch digital channels in retail by building the GUI flow tree and design for the payment machines.
o Guaranteed the continues of work by Assigning a new outsourced partner for the "Retail signage and branding" related tasks and responsibilities
o Worked with Transformation team in building and finalizing the Retail 2.0 initiatives and participating in some of the workshops’ preparation
o Created a full report of all displaying stands and displayed devices in retail in order to have a clear plan and managed periods for our display devices for now and the future
o Created an on-cloud report to track all the campaigns and tasks related to Marcom that can be accessed by the team members for display and changes purposes
o Shared with management many low-cost ideas to enhance the work environment for our department and make it productive
o Developed a full process for Visual merchandising management
Full time job, under Marketing Division - Mobily Innovation Center (MIC)
Main Activities:
Scouting the web daily to find new ideas, concepts, products, services for certain focus areas. Delivering first elements of information. Following the status of the opportunities during their whole cycle in MIC. Generating reports and statistics from the opportunities scouted and assessed.
Achievements:
o Developed the Idea’s management tool for a better scouting
o Enhanced the processes and structures within the trend scouting and Mobily Innovation Center (MIC) in general
o Scouted and planned for the “digitizing of retail” by sharing new ideas including (but not limited to) augmented reality, 3D projector, and video analytics.
Full time job, under Marketing Division - Products & Services department
Main Activities:
Supervising and managing interactive voice recognition services, and delivering content to customers through SMS/MMS/WAP and applications for different types of devices by partnering with more than 150 content providers.
Achievements:
o Developed the service delivery platform (NGSDP)
o Launched many projects including, but not limited to:
• Asia Cup Contents
• Ramadan Services (Ayed Al qarni Apps and MMS content)
• BlackBerry applications Portal
• Al-Hilal iPhone (App)
• Al Hilal Best Player Voting feature
• Baby Ultrasound MMS
• Governmental Services (e-gov)
• IVR Greetings & Voting's (TV & Radio)
• Ihda2y ODP & WAP Portals
• Inter Milan Contents
• Discovery Contents
• Social media Services
• Kids Content
• OVI Billing Integration
Full time job, under Sales Division - ESSN department
Main Activities:
Assisting sales teams in selling and supplying full technology solutions to big organizations (B2B)
Achievements:
o Covered the sales target for SME segment
o Acquired additional SME customers through awarness campaigns
o Organized many training events for re-sellers to increase the product’s knowledge
Co-op program, under Marketing and Communications Division
Main Activities:
Supporting the advertising and campaigns Department
Achievements:
o Coordinated with many advertising agencies for the launch campaign
o Handled the collaterals & give away items
o Supervised the PR launch event & the internet competition
Part time job, front liner under Branch Management
Main Activities:
Selling and supervising the computers section
Part time job, front liner under Branch Management
Main Activities:
Helping customers to use the electronic channels of the bank