Ala Eddine Bourbia

Elite Wear is an Algerian medical apparel brand specializing in premium healthcare uniforms and scrubs for doctors, nurses, and healthcare professionals. As the Founder and Marketing Manager, I reported directly to myself as the business owner and managed relationships with suppliers, designers, content creators, and customer service operations.

Main Responsibilities:
• Developed and launched the brand from concept to market.
• Managed all digital marketing activities, including Meta (Facebook & Instagram) advertising, content creation, and social media strategy.
• Oversaw product sourcing, inventory management, pricing, and sales operations.
• Managed customer acquisition, retention, and community growth across social media platforms.
• Coordinated branding, product photography, and promotional campaigns.
• Monitored business performance, marketing KPIs, and return on advertising spend (ROAS).

Main Achievements:
• Built Elite Wear into one of the leading medical scrub brands in Algeria.
• Successfully generated consistent online sales through paid advertising and organic marketing.
• Established a strong brand presence and loyal customer base among healthcare professionals nationwide.
• Increased brand awareness and engagement through strategic social media campaigns and content marketing.

General Practitioner in private clinics providing comprehensive care for adult and pediatric patients. Performed consultations,
diagnosis and management of acute and chronic conditions, prescribed and interpreted investigations, handled minor
emergencies, and delivered preventive care and patient education while maintaining accurate medical records and clinical
standards.

Sumy Collection is an Algerian fashion and apparel brand focused on women’s clothing and online retail. As Founder and E-commerce Manager, I was responsible for the overall business strategy, marketing operations, sales growth, and customer experience.

Main Responsibilities:
• Managed end-to-end e-commerce operations and online sales.
• Planned and executed digital marketing campaigns across Meta platforms.
• Developed content strategies to increase brand visibility and customer engagement.
• Managed inventory, product launches, order fulfillment, and customer relations.
• Analyzed sales performance, advertising metrics, and market trends to optimize profitability.
• Built partnerships with suppliers and coordinated product sourcing.

Main Achievements:
• Successfully launched and scaled the brand through digital marketing and social media.
• Generated online sales through targeted advertising campaigns and customer acquisition strategies.
• Built a strong social media presence and engaged online community.
• Developed effective marketing systems that increased brand visibility and customer retention.

Medical intern with experience across multiple hospital departments, involved in patient consultations, clinical examinations,
basic procedures, and management of acute and chronic cases under supervision. Assisted in patient monitoring, medical
documentation, and multidisciplinary teamwork while developing clinical reasoning and communication skills.

Medical intern with experience across multiple hospital departments, involved in patient consultations, clinical examinations,
basic procedures, and management of acute and chronic cases under supervision. Assisted in patient monitoring, medical
documentation, and multidisciplinary teamwork while developing clinical reasoning and communication skills.