Marketing Strategy & Planning
Ali Abdulwahab Al Mutawa
Total years of experience :11 years, 8 Months
- Strategic Planning - Responsible for delivering external focus in strategic planning.
- Initiatives Management - Ensures deliverables on initiatives through frequent monitoring and follow-up on the sales team; ensuring building Joint Value Creation (JVC) across all trade channels.
- Sales Fundamentals - Leads and drives the sales teams' commercial vision to ensure winning with sales fundamentals in the integrated growth plans.
- Sales Plan and Driving Sales & Share - Leads the strategic planning/initiatives management/sales fundamentals results in actionable sales plans for higher management with good ROI and target deliveries.
- Budget Management - Leads the budget tracking and based on business understanding, secures investments into winning, financially healthy plans.
- Selling & Relationship Management - Creates a multi-level, joint relationship focused on mutual payout and sustainable competitive advantage.
- Shopper, Market & Industry Understanding - Stays on the leading edge of customer, channel and industry understanding.
- Strategy Alignment - Creates business plans that link directly to customers' value proposition; balances efforts to create the future with work that delivers today's results; leads work across the country's organizational external/internal boundaries.
- Project Management - Ensures all the planned activities deliver expected or higher results in a timely manner with enough resources involved.
- Leadership & Organization Development - Adapts or creates systems to deliver objectives; adapts leadership style to the situation; uses networks across formal and informal organizations to get things done.
- Supports management decisions, requirements, expectations.
- Commits to follow and observe all policies, rules and regulations.
▪Execute promotional activities and coordination with sales.
▪Ensure effective external and internal data analysis in identifying market opportunities and competitive assessment.
▪Independently handle all BTL operations, monitoring, analyzing and reporting brand, category & competitive activity via monthly reports.
▪Manage and recommend category management guidelines to ensure effective and appropriate shelf space and plan'o'gram.
▪Laision with various suppliers & advertising agencies.
▪Manage the marketing expenditure on each major project ensuring that each project is on time and on budget.
▪Track effective usage of all POSM & fixtures by sales force & driving better implementation.
▪Optimize resources and leverage trade spending among retail environment and brands.
▪Participate in the key account promotional negotiations & agreements.
• Develop strategies to achieve personal sales targets and motivate associates to optimize sales performance.
• Managing the key accounts of the wholesalers, direct sales and international sales.
• Analyzing and preparing monthly sales reports and presenting it for the top management.
• Visiting retailers and sales representatives to promote products and gather information, to achieve higher sales and to search for new opportunities in the market.
• Examine merchandise to ensure correct pricing and display, and that it functions as advertised.
• Implementing new marketing strategies especially the strategies that rely on the social media to achieve higher sales.
• Managing and Organize Expos and Events, and promote our products.
• Handling all the dispatching system and managing the company drivers.
• Inventory, stock control and reorder when inventories drop to specific levels.
• Logistics and Professionalism in dealing with freight forwarders and shipping agents.
Professionally employs sales skills to achieve targeted sales and increase the level of sales and business mix.
Provide regular feedback to senior management about marketplace and competitor activity.
Develop effective working relationships with customers through regular meetings, and identify and obtain further sales and business development opportunities.
Analyzing the market and preparing marketing plans.
Managing outdoor events and guide students through their studying progress.
Giving one-to-one and group tutoring sessions in Management, Accounting,
Finance, Marketing, Economics, and Statistics.
Helping weak students in doing their assignments and projects and preparing them for exams.
2010-2014: Gulf University for Science & Technology (GUST) B.S in Business Administration, International Business Major, Honored GPA: 3.9/4.00