Digital & Social Media Senior Executive
Vodafone Egypt
Total des années d'expérience :16 years, 3 Mois
Joined Vodafone Egypt at the start of the execution of the company’s Second Wave (“beyond voice”) strategy, playing a key role in the advancement of Social Media in Egypt.
The Social Media Program has made tremendous progress in the last 6 years, i have founded & established a solid foundation, participated in establishing a well organized team and clear positioning of our branded and non-branded social media channels, with policies, procedures and engagement strategies. I've been the SPOC from our market to set up and have the clearest group level KPI measurement system for markets to compare ourselves and learn from each other, even considering the numbers of channels and the challenges that social media tracking poses. We have reached another milestone in Dec 2011 for our facebook with 1 million likes and 4 million likes since we opened for business, 315K twitter followers, 12 million Youtube views, & 700K Google+ pluses. Have now forums live across our footprint, processing something like 50K visits a month, quickly eroding the number of visits generated by traditional support channels, a clear indication of where things (customers, actually) are going. Last but not least, we have the most engaged telecom community in Egypt, in summary we have a huge set of assets to manage.
Graduated from faculty of commerce