Amal Dawood

❖ Digital & PR Strategy. ❖ Delegation & Managing Team of 7 (Brand Team & Creative Team). ❖ Forecasting budgets to meet Annual Company Sales target. ❖ Agency Pitch briefings & aligning with Top Management requirements. ❖ Collaborating with other Top Industry Publishers and brands. ❖ Set-up Lead Generation campaigns that generated Qualified leads that closed a total value of 150M EGP; over achieving our internal digital target that was initially 1.5-2% while reached around 4% almost Doubled. ❖ Worked with Photographers, Videographers, Film makers & Content Creators. ❖ Lead a Brand Integration activation during Ramadan Season, Having M squared branding shot in 11 scenes of the 15 episodes TV Series Mozakerat Zog which aired on WatchIT, DMC & CBC channels. ❖ Assisted with launching the first phase of Saleforce as our new CRM system.

❖ Achieved Donations for the Hospital during Ramadan Season reaching a total of 160M EGP in collaboration with offline team. (Inside & Outside Egypt) ❖ Annual Calendar for SM management & Content planning. ❖ Forecasting budget allocation for the online, website & influencers strategy. ❖ Consistently creating content with our contracted Media & Creative Agency that drives Donations to website on a month to month basis.

Digital Marketing Annual Strategy
SEO & SEM strategy
PR Annual Strategy
Sales & Marketing KPIs
Quarterly Assess Conversion Rate

❖ Strategy & Planning ❖ Budgeting ❖ Managing In-house Design team ❖ Managing Digital team (Planning & Execution)

Client: Adobe - Creative Cloud Products

❖ Full media strategy approach across EMEA, Media Planning Online & Offline media in United Kingdom, Germany & France, Co-supporting on Marketing Cloud Products for EMEA & US strategy. ❖ Cannes Lions collaboration featuring its cover magazine with Adobe Stock.

Clients: Qatar Airways Middle East, Supreme Committee for Delivery & Legacy, Doha Bank, United Development Company Real Estate, Al Bandary Real Estate, Just Real Estate JRE, Chilis Qatar & Jordan, Subway (Regional), Qatar Gas, Public Health Care Corporation P.H.C.C., Specialized Medical Solutions S.M.A, Qatar Football Association Q.F.A (Emir Cup), Qatar Stars League Q.S.L (Qatar Cup), Talabat.com, SONY (Regional), Ford Middle East, Aspire Zone Foundation, Weill Cornell University, Malomatia (IT Sector), Ghadeer (Local Dairy Brand)
❖ Reported to GM & Regional Managing Director. ❖ Maintained media plans for clients by ensuring deliverables are met and aligned with clients yearly goals and objectives. ❖ Developed Strategies by using Proprietary Media Tools for Research and implemented full communication approaches. ❖ Identified target audience and analyzed their characteristics, behaviors and online media habits in order to compile Objectives, KPIs, Media Selection & Rationalized the science behind each plan with an integrated approach. ❖ Oversaw workflow to meet deadlines and delegated work flow upon the team for assigned accounts. ❖ Worked on pitches, tenders and RFPs handling the process across all phases. ❖ Highly contributed on strengthening the business of new joined clients and increased their media spend. ❖ Effectively launched an influencers program, handling the process of briefing & booking the influencer. ❖ Trained and evaluated junior team as per their annual KPIs, goals and objectives.

media planning media buying, recommendations, campaign direction, competitive analysis and reports, trends and audience consumption profile

Client: Americana Qatar - KFC, Hardees, T.G.I Fridays, Red Lobster & Longhorn Steakhouse

❖ Input media plans and media schedules. ❖ Used softwares including (X plan, Statex & Visual Dolphin) ❖ Created and updated media plans on Microsoft Excel. ❖ Software monitoring and media evaluation studies (readership, print, radio listenership) ❖ Prepared monthly competitive reports and weekly proof of postings. ❖ Maintained records - client data, media opportunities presented, rate cards, TV Grids. ❖ Monitoring & ensuring booking instructions are dispatched. ❖ Daily monitoring and reporting of advertising in different media. ❖ Aligned with Digital & Social Teams in Regional Offices on upcoming Online plans. ❖ Met media suppliers frequently to maintain ongoing media relations ❖ Aligned with finance team in Dubai and coordinating with clients finance team

1) Clientele Servicing, 2) Account Handling,
3) Marketing Consultant, 4) Branding/Artwork, 5) Production (BTL),
Printing Materials, Billboard production/ Renting spots 6) Quality Control, 7) Event Coordinating,
8) Reporting to GM,
9) Creating new concepts for starting small businesses as an account we cover all marketing strategies, media plans, production and branding from scratch with artwork, print materials and advertising.
10) Magazine ads, newspaper ads, outdoor/indoor advertising.

Client: Vodafone, Wamda, Flat 6 Labs

❖ In-house production ❖ Event coordination

Client: Dabur, Danone, Rameda Pharmaceuticals, United Pharmaceutical Company (UPC)
❖ Proposing new ideas for below the line & above the line. ❖ Media propositions ❖ Production below the line ❖ Giveaways & Gift items ❖ Branding