Amal Ersheid

• Managed marketing campaigns for 10+ regional clients including ENBD, DIFC, Xiaomi,
Sadia, Sunwhite, and Bloom.
• Developed campaign messaging and content generation assets for Jordan markets (SLC,
Al Nisr Al Arabi Insurance) and Palestine (KMG, TCLI)
• Oversaw content delivery and compliance for Islamic finance clients (All Bank, TIQ
Islamic neo-bank)

Led B2B marketing strategy for HVAC and industrial solutions, building and managing
marketing team to drive lead generation and brand growth across regional markets.
Achievements:
• Increased qualified lead generation by 25% through targeted messaging and channel
optimization
• Grew brand visibility by 30% through event activations and strategic content
• Managed 6 member marketing team delivering digital and offline campaigns
• Collaborated with engineering teams to transform complex offerings into compelling
value propositions

• Planned, developed, implemented and managed the overall marketing strategy.
• Researched competitors, online sales and performance trends.
• Presented strategies, budgets and activities to improve acquisition, engagement and monetization metrics.
• Transformed corporate website and social media platforms towards generating higher engagement, leads, conversions and sign ups.
• Worked on inclusive marketing within the marketing and advertising materials, and digital channels for ultimate impact.
• Supervised photography, video production campaigns on multiple channels.
• Done Google ads, social ads and measured ROI and KPIs.
• Tracked and measured SEO and Google Analytics metrics and prepared reports.
• Wrote effective email copy, subject lines, and previewed text according to brands specifications for higher consideration rates.
• Managed educational and entertaining events by collaborating with in house trainers and outsourcing suppliers.
• Utilized marketing to consumers, coworkers, candidates to strengthen brand reputation and sustainable equity.
• Created operational processes and documentations towards change management in the marketing department.
• Managed, guided and trained digital marketers and other marketing positions in the team.

Managed full-funnel marketing strategies focused on performance optimization and customer
retention, leading team across product marketing and digital channels.
Achievements:
• Increased sales by 20% through cross-platform messaging
• Improved CRM retention by 15% through customer segmentation and automated
journeys
• Supervised 4 person marketing team handling product marketing

Founded and operated e-commerce fashion brand, managing all aspects of marketing strategy,
customer acquisition, and business operations from concept to growth.
Achievements: Achieved 80% customer growth in Year 1 through data-driven acquisition and
retention strategies
• Managed influencer campaigns, paid media, and performance optimization across all
channels
• Oversaw end-to-end operations including product positioning and customer lifecycle
management

• Delivered marketing campaigns for Abu Dhabi TV Channel, AlQula TV Channel
• Managed content and creative teams ensuring brand alignment and timely execution

• Delivered marketing campaigns for eFawateercom, The Royal Court of Jordan, and
Royal Hotel
• Managed content team and freelancers ensuring brand alignment and timely execution

Managed community involvement and initiatives across 5+ Jordanian university committees