Marketing Manager
COLIBRI MALL AND GASTROMARKET
Total des années d'expérience :5 years, 11 Mois
• Developed and implemented marketing strategies which successfully met all marketing and sales objectives by 100%;
• Initiated the launch of a campaign for a new platform resulting in revenue increased to 30% already in the first months;
• Monitoring of the markets and analyzing of activity of competitors;
• Carrying out effective research and intelligence into competitor products;
• Analyzing the effectiveness of current and completed marketing campaigns;
• Development and purchase of marketing materials;
• Managing vendor partners and advertising agencies;
• Managing budgets and financial related to marketing campaigns;
• Managing and coordinating SMM manager, Designer and Web-Designer;
• Collaborating with sales, finance, technical, and operations to execute specific marketing plans;
• Analyzing customer preferences;
• Managing the day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary;
• Conducting trainings for the customer relations team.
• Developed and implemented high-impact integrated marketing plans that increased sales;
• Developed and delivered of the overall go-to-market plan for products including positioning, launches, collateral and events;
• Development and implementation of projects and strategies;
• Driving product growth across Asian markets;
• Overseeing and managing marketing budgets;
• Tracking business performance and contributing to business forecast in close collaboration with sales;
• Negotiating with customers and conclusion of contracts.
• Successfully developed 35 new tour products in Kazakhstan, Azerbaijan, Georgia;
• Planned and organized around 7 special events to boost the brand awareness and product's sales;
• Gained valuable experience in launching huge projects from scratch and organization of the big events;
• Involved a big number of new customers from abroad;
• Creating tour packages;
• Daily work with Goodwin, Get Response and Sendpulse;
• Managing the day to day operations, overseeing all the tour service operations and business development;
• Effectively managing budgets with constant savings;
• Development of strategies and procedures that increase efficiency and maximize profits;
• Planning and executing large-scale activities;
• Producing post-event evaluations and reports;
• Participation in tourism exhibitions;
• Establishing new and maintaining existing relationships with key partners;
• Identification of issues that may affect sales or delivery of services, and creation of solutions to promptly address problems.
• Monitoring and managing social media;
• Developing a concept of a corporate site;
• Producing marketing and promotional materials (catalogues, merch, business cards);
• Cooperation with media agencies;
• Preparing and showcasing the product presentations;
• Research of new clients and events.
• Translation of documents;
• Providing support to the accounts department;
• Assist with reviewing of expenses;
• Regular communication and interaction with company suppliers and customers;
• Processing payments as per the payment terms;
• Coordinating and managing all relevant activities with banks and other financial institutions;
• Assist in handling monthly, quarterly and annual closings;
• Preparing financial information for departments within organization and other establishments;
• Booking invoices and ensuring completeness in documents submitted with necessary approvals;
• Providing visa support and booking hotels, air-tickets;
• Posting and processing journal entries to ensure all business transactions are recorded;
• Assist in the processing of balance sheets, income statements and other financial statements according to legal and company accounting and financial guidelines;
• Updating financial data in databases;
• Pulling supporting documents from physical old documents and scanned new documents for legal team for cases;
• Assisting in budget process to ensure financial information for the next period are entered and on reasonable estimates.