Marketing Specialist
Honda Motorcycles and Scooters India
Total years of experience :6 years, 6 Months
I spearheaded social media operations for the premium motorcycle division, leading monthly deck creation, content development, and tactical sales announcements. This included conducting in-depth social media metrics analysis to optimize performance and enhance audience engagement. Additionally, I managed website and Pan-India CMS operations, focusing on user experience optimization and brand consistency. I also facilitated the seamless integration of new product launches into the website, ensuring effective communication and user experience. Furthermore, I led the development and approval of marketing materials and creative assets for new launches, from agency briefs to press release communication, driving 360-degree content development. I evaluated proposals for marketing activities, aligning them with brand objectives and budget constraints. I played a pivotal role in strategic event planning, from ideation and marketing integration to execution. I also managed marketing-related finance tasks, including expense tracking and financial reporting for effective decision-making and resource management. Spearheaded innovative marketing campaigns across diverse media channels like Print and Outdoor to enhance brand visibility. Additionally, I conducted dealer training sessions in various cities, aligning brand vision and communication strategies for enhanced dealer engagement and representation. I oversaw product photoshoots and ad shoots, including managing the shoot for one of the best-selling models. Moreover, I orchestrated Brand awareness digital campaigns via aggregators, leveraging strategic partnerships to expand brand reach and engagement across digital platforms.
Led marketing strategies for major premium food brands from Europe like Monin, Mathieu Teisseire, Britvic Mixers, Mutti, Olitalia and Bonne Maman. Managed digital and content marketing, coordinated with agencies, and developed A+ content for Amazon alongside running ads on e-commerce platforms and optimised e-commerce operations for enhanced sales and brand visibility. Also, Oversaw social media and content development, including lifestyle video shoots and product shoots, optimizing brand visibility and engagement.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Working with design team to develop and brainstorm the content and layouts for our marketing campaigns both offline and online. Work with the Competitive Team for market and competitive analysis and generating marketing strategies for our new city expansions. Establish regular analysis activity with sales to understand how our inbound marketing activity turns into customers, and continually refine our marketing strategies to convert customers. Supporting the development of client proposals, plans, presentations and misc. documents.