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Amar Sheth B, Digital Marketing Specialist & Web Creator

Amar Sheth B

Digital Marketing Specialist & Web Creator·Freelance

United Arab Emirates

Bachelor's degree, Journalism and Mass Communication

Work experience

Total years of experience: 9 years, 8 months

Digital Marketing Specialist & Web Creator

January 2024 - Present

Freelance

Dubai, United Arab Emirates Hybrid

January 2024 - Present

Design and deploy high-performance websites across WordPress (Divi/Elementor), Shopify, and Squarespace, tailored to specific client conversion goals

Execute SEO audits and implementation strategies to increase organic search rankings and web traffic.

Strategized and executed full-funnel PPC campaigns across Meta Business Suite, optimizing for Lower Cost Per Acquisition (CPA) and higher ROAS (Return on Ad Spend).

Provided consultancy for businesses on digital transformation and online brand positioning.

Partnered with UAE agencies including SEEN Media and ANKABUT Media to deliver specialized SEO and Web Dev projects for diverse portfolios.

Spearheaded end-to-end E-commerce transformations using Shopify, integrating Pixel tracking and Google Analytics for data-driven performance monitoring.

Generative Design: Utilize AI design tools to create high-fidelity visual assets and marketing collateral, reducing creative turnaround time.

AI-Optimized PPC: Implement AI-driven audience bidding and creative testing within Meta Business Suite to improve campaign performance and ROAS.

Automated SEO: Leveraged AI tools for bulk keyword research and technical SEO audits, resulting in faster implementation of organic growth strategies.

Automated content workflows using AI, resulting in a 40% reduction in creative costs while maintaining brand consistency.

Company industry:
Media Production

Managing Director – Growth & Digital Strategy

January 2022 - January 2024

On Digo Pvt. Ltd.

Bengaluru, India

January 2022 - January 2024

Directed a 10-member in-house digital agency, overseeing content strategyand Brand
Positioning that resulted in a 35% surge in organic brand visibility.

Architected Go-To-Market (GTM) strategies for 3 business units, utilizing Performance
Marketing to scale revenue by 25%.

Administered a startup and consulted for 3 major businesses, driving a 35% increase in
customer leads.

Achieved a 90% client satisfaction rate through strategic property matching and market
studies.

Company industry:
Tourism, Museum, & Cultural

Department Manager – Brand Activations & Retail Marketing.

January 2017 - January 2019

Decathlon

Bengaluru, India

January 2017 - January 2019

Utilized predictive data modeling via QuickSight to optimize inventory marketing, leading to a
20% uplift in high-margin product sales.

Pioneered Omni-channel marketing initiatives and experiential brand events, boosting
customer engagement by 40% and bridging the gap between offline presence and digital
community building.

Mentored 4 assistant managers, increasing overall team efficiency by 25% within six months.

Optimized supply chain costs by 10% and boosted online engagement by 30% through
targeted social media advertising.

Company industry:
Retail & Wholesale

Customer Service Associate

January 2015 - January 2016

Accenture

Bengaluru, India

January 2015 - January 2016

Managed data-heavy operations within SAP environments, ensuring data integrity for large
scale international datasets.

Provided specialized tax-related support (401k, W4) for employees in the US and Canada,
improving financial literacy.

Applied data analytics principles to monitor payroll trends and forecast future department
needs.

Collaborated on cross-functional projects to streamline payroll processes and reduce
operational errors.

Company industry:
IT Services

Junior Specialist – Market Development & Inside Sales

January 2012 - January 2014

Siemens

Bengaluru, India

January 2012 - January 2014

Managed Global Market Penetration funnels for North American stakeholders, utilizing CRM
data to identify high-growth lead segments.

Awarded multiple times for exceptional customer service and rapid problem-solving skills.

Trained and onboarded new employees in system operations, sales techniques, and
customer engagement.

Acted as a support lead for senior management, enhancing overall team efficiency and
sales growth.

Company industry:
General Engineering Consultancy

Education

CALICUT UNIVERSITY - OSHM

January 2023

January 2023

Bachelor's degree, Journalism and Mass Communication

India

GPA (percentage): 69%

GPA (percentage): 69%

College Magazine Editor: Led the editorial process for the college publication, honing high-level presentation and communication skills. Published Thesis: Authored a thesis focused on the influence of advertisements, providing a strong foundation in market research and consumer behavior analysis.

Skills

Operational Efficiency
Expert
Operational Efficiency
Expert
Stakeholder Management
Expert
Stakeholder Management
Expert
Mentoring
Expert
Mentoring
Expert
Sales Management
Expert
Sales Management
Expert
Business Development
Expert
Business Development
Expert
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
ANALYTICS
Expert
ANALYTICS
Expert
CONSUMER BEHAVIOUR
Expert
CONSUMER BEHAVIOUR
Expert
ENTREPRENEURSHIP
Expert
ENTREPRENEURSHIP
Expert
CONTENT STRATEGY
Expert
CONTENT STRATEGY
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
Marketing
Expert
Marketing
Expert
Project Management
Expert
Project Management
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
ONLINE ADVERTISING
Intermediate
ONLINE ADVERTISING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SHOPIFY
Intermediate
SHOPIFY
Intermediate
WEB DEVELOPMENT
Intermediate
WEB DEVELOPMENT
Intermediate

Languages

English
Beginner
Hindi
Beginner
Malayalam
Beginner
Kannada
Beginner
Marathi
Beginner

Training and Certifications

Training
Digital media operation
Decathlon
Website Development
Ingenious Academy
Coaching
Decathlon
Digital Marketing
Hubspot
Merchandising
Decathlon
Leadership and Team Management
Decathlon

Hobbies

  • Traveling
    I travel extensively across rural India to immerse myself in local cultures and cuisines while identifying ways to improve community lifestyles. I actively volunteer for "Go Green" projects and orphanages, where I educate others on how technology and marketing can upskill their businesses.