Amardeep سيدانا

Responsible for operations profitability of 13 Vishal Mega-mart stores, I coach and direct store
management team, also dotted line report of field Loss Prevention, legal and facilities.
2. Key deliverables are budgeted sales, growth and segment income. In addition, key tasks include
working with the Real Estate team on site selection and setup of new stores, working closely
with LP team to devise new processes and control methods to reduce Write offs and Shrink.
Complete relay, transformation and re-launch of all the underperforming stores within specified
timelines and cost is part of the exciting mandate.
3. Driving simplification of processes, a high performance sales culture - change management.
4. Ensuring compliance in all matters including food and fire safety, driving diversity and
implementing CSR activities is also part of the responsibility
5. Recruit, induct and develop talent across levels, control attrition and drive productivity of the
large associate base. Building store leadership pipeline to achieve the future growth.

Charged with daily operations at Easy day market 48000 box size Indore. Managing Rs 30 crore/annum business, leading a highly engaged team of management team of 11 and 120 team members; Analyzed competitor strategies to gain market share by creating plans to counter the same. Evaluate PnL statements and fashioned plans to for those accounts which were not hitting the budgets.
Direct all departments (hard lines, soft lines and grocery/perishable lines); enforce sound merchandising and loss control strategies; execute corporate programs, promotions and policies; and drive optimal customer satisfaction, associate productivity and P&L results.

Key Results:
 Led a complete turnaround of the box within 6 months time. Delivered an increased sales of 22% with a comp of 20% plus and an improved PnL performance by 12%
 Increased market share by 10%
 Rationalized inventory levels by 25%
 Increased customer traffic by 8%
 Improved associate productivity
 100% Food safety compliance
 Attrition below 20%

Key Deliverables:
 Ensured In stocks are being built up to sustain 30% YoY growth in retail stores.
 Planned Seasonal Sales for Food Category in sync with SOP 30-60-90 Day Plan.
 Optimized Inventory by Bringing Inventory Levels Down to 7 days for Top 100 SKUs.
 Tracked category sales and recommended new promotions, items & contests for Achieving Sales Targets.
 Special projects
 Increase Sales and Profitability in Fresh Category.
 Assortment rationalization project
 Expiry management program
 Meat Profitability
 Operations SPOC for All Merchandising Execution Related Matters in Stores.
Standardized Markdown Process & Reporting Consistency for Management Dashboards

Business achievements:
Space addition
 Resulting in 70% comp growth, Avg per store increase was 7.2lacs annually.
 Added additional Rs.100, 000 sales in dairy annually.
 Meat shop introduction in 2 stores resulting Rs.2, 00, 000/- sales in 1st month
Planning assortment
 Planning seasonal item quantities for Holi(20% comp), Rakhi(27% comp), Navratra (40% comp), Winter Food(32% comp)
 Arranged regional brands resulting in 30% sales increment oil category.
 Annual sales increment of Rs. 2, 00, 000/- in dairy dept via introduction of Mother Dairy in 14 stores.
 Introduction of vendor produced marinates and meat spices - Avg monthly sales Rs. 600, 000/-
 Introduction of Britannia breads in 30 upcountry stores, per store 2.73 lacs annual increase.
 Driving strong price value perception resulting in 28% growth.
Supply & Replenishment solution
 Bread-Ordering corrections resulting in 12% increase in sales with value increase of 88k per week.
 Eggs- Ordering corrections leading to 60% increase in sales.
MOQs rolled out in chicken/meat, leading to 10% increase in sales.
 Coordinated frozen, chilled items delivery to Indore and Raipur CHM from DC leading to higher in-stock of 90% from 75% previously when it was on DSD model.
Training & Special projects
 Educating stores on driving price value perception in mutton/chicken, accomplishing more trust of store team to our proposition.
 Margins improvement of fresh category
 Educated the perusal of useful reports leading to higher sales and profitability

Business objective-Responsible for Jallandhar Amritsar Kapurthala, Gurdaspur, Phagwara, Incorporating 11 store managers & 22 team leaders managing 11 stores with a prospected growth of minimum 2 stores per month in these territories or addition of new territories.*Implement corporate and merchandising strategies. *Effectively communicate boardroom vision to staff & effectively manage store-side execution.*Initiated Marketing campaigns, which enhanced customer image of store and increased customer traffic.*Monitoring of Optimizing on hand stock *Reducing operational expenses and introduce ways of reducing utility and other services cost.*Achievement of Sales budget figures by focusing on increasing Average bill value and increased customer base
*Ensuring customer feedback and working on the concerns, adhering to timelines as per organizational policies.Functional Objective-*Reviewing and evaluating weekly KPI achievement and producing an end of week & month spreadsheet.*Ensure high hygiene standards to be in sync and consistent with highest levels of service.
*Cascade information pertaining to exit survey and other consumer organized study groups to store level management and work on plugging the gaps
*Implementation and timely audit of store level SOP’s and designing a constant feedback mechanism to make existing process more efficient.
*Identify compliance & gap areas as per audit and work on them.
*Maintaining good staff relations through effective communication, leadership, discipline and motivation.
*Develop a highly committed and motivated workforce, capable in delivering organizational goals and objectives
*Establish strategy & direction.
*Ensure aggressive hospitality and strong follow up mechanism of customer feedback to avoid any escalation of issues.
*Conducting regular training programmes, coaching and mentoring store managers and team leads.
*Implement and sustain people development plan and work towards multiskilled team.

Business objective
 Responsible for Punjab & Jammu region, incorporating 4 Territory Managers and
Managing 140 i-ways (E stores).
 Introduced and handled sales promotions for new product line, resulting in increased sales of 10%.
 Initiated Marketing campaigns, which enhanced customer image of store and increased customer traffic.
 Developed coverage plan for region.
 Increased subscriber base.
 Responsible for New registration Drive
 Developed & directed the business partners.
 Ensured retention commitment of business partners
 Recommended computerized database of existing clients, resulting in increased customer satisfaction.

Functional Objective
 Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators
 Reviewing and evaluating weekly KPI achievement and producing an end of week spreadsheet.
 Supporting and coaching Team Managers to reach their full potential.
 Encouraging the highest possible standards of customer service from the team and maintaining the smooth day-to-day operation of the outlets
 Maintaining good staff relations through effective communication, leadership, discipline and motivation.
 Assess & provide Training requirements for marketing support, team managers & business partners on varied products & functions.
 Assisted in establishing sales Staff incentive plan


Business Achievements:
Sales Value increased by 8%
Voice Minutes increased by 5%
Revived 2 business outlets.
Client base increased by 20%

Business objective
 Direct strategic planning of sales of Internet and Telephony services.
 Identify Sales initiatives through customer research, develop targeting & segmenting plans.
 Analyze industry trend and competitive landscape; oversee opportunity identification & evaluation; Construct business cases; formulate new offers and promotions.
 Create, track and evaluate internal metrics and management reporting to identify sales performance and effectiveness of programs & offers.

Functional Objective
 Managing Team functions viz. manpower planning, recruitment, induction, performance appraisal, etc.
 Leading, mentoring & monitoring the performance of team to ensure efficiency in sales, Installations and meeting of individual & group targets.
 Conducting training sessions & in house forums for NHT (New Hire Trainees) and NPI (New Product Introduction) to boost their technical and soft skills.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members.
 Review periodically performance of individuals especially recognition of best performers and coaching poor performers.
 Achieve KPIs through continuous monitoring and corrective action.
 Prepare and maintain a high quality MIS.
Business Achievements:
 Driving 15% of the Total Pan Punjab’s and 30% of Chandigarh’s Sales Successfully.
 Improved Team productivity by 10% within first quarter.
 Improved sales to activation gap by 15%.
 Implemented Novel Idea of Sales generation with existing subscriber base.
 Gained bulk Business from major companies like Supreme industries, Tubes products of India, Agro-Dutch etc.

 Primarily responsible for sales, launching and developing new packs.
 Planning production & production related activities.
 Dealing with potential & existing (local & international) clients, client coordination and follow-up and Client servicing.
 Driving the team to achieve high service standards.
 Liaising with CEO to improve overall Operational efficiency and profitability.
 Supervising the designing & development of product to create a visual impact on the customer
Business Achievements:
 Secured Business with major international names like Shell, British- petroleum, Total-elf-fina.

 Increased the sales volume by further 40% in 2004-2005.

 Increased the sales volume by 30% in 2002-2003.

 Brought in new revenue worth US$500, 000 by setting up new clients and boosting the sales from existing clients.

 Servicing existing clients as well as introducing new clients.
 Coordinating with departments to ensure timely execution of orders and deliveries.
 Coordinating with finance department for collection and follow ups of payments.

 Setup dealer network and handled numerous corporate.
 Responsible for introducing and promoting Easy-call services with various corporate.
 Attended various trade fair to promote services.
Business Achievements:
 Gained Breakthrough with IOC and HP Dealers in 1997.

Attending customer complaints and coordinating with Technical department to provide solutions. Client servicing