Amber pohwani

Marketing and growth leader with 11+ years of experience across OTT, digital media, fintech, and technology sectors. Led social media, content, influencer, CRM, and performance marketing initiatives across MENA and South Asia, driving subscriber growth to 1M+, achieving PKR 100M+ MRR, and delivering measurable revenue growth through data-driven campaigns and strategic partnerships.

Launched & scaled e-commerce acquisition: 0 → 1M+ subscribers, PKR 100M+ monthly revenue via Easypaisa, JazzCash & card
funnels; card funnel grew to 40, 000 active users.

Introduced yearly subscription (PKR 4, 800) driving 3× revenue; 2× QoQ growth via LTV strategies; implemented Triple Whale AI
analytics across all ad platforms.

Executed Pakistans first brand Snapchat lens (Champions Trophy) & 100% SOV TikTok TopView takeover nationally.

Struck partnerships with Haier, UBL, HBL, Zong, Onic & 50+ food chains (Dominos, KFC, McDonalds, RedBull); led OOH & BTL
activations during PSL & ICC across 3 cities

Developed growth plans for 20+ clients incl. Gul Ahmed,
Mashion, iib Bank & M by Mahira.

Built SOPs for media buying & account management; led
in-house PM via Google Data Studio

Managed PKR 25M+ digital spend; drove leads via SEO/SEM,
email & performance campaigns.

Enhanced digital presence & UX through website optimization
and new sub-brand sites

Led global digital transformation: SEO, PPC, analytics & UI/UX
for mobile apps & vending software.

Managed global campaign execution; supported HR branding
via social media

Created & launched tech products as branded solutions; led
ATL/BTL activities & content.

Conducted market research and developed GTM campaigns.

Managed global promotional campaigns & CRM data; aligned
account managers with customer leads.

Handled live chats, ERP systems & customer modules for global
clients.