ASSISTANT MANAGER MARKET RESEARCH
AL SAYER GROUP OF COMPANIES (LEXUS/TOYOTA)
Total years of experience :23 years, 4 Months
Manage and control of all Market researches for Alsayer group on a monthly quarterly and Annual basis.
Coordination of Quality Improvement and accreditation activities based on standard of care and lead quality teams in their efforts to ensure a safe and quality environment in the hospital. Responsible for developing, maintaining and testing the business continuity program. Manage the AHA certified Life Support Training program for the hospital.
• Assist in conducting a risk assessment with departments to identify potential threats and vulnerabilities.
• Identify, document and test business needs against the organization infrastructure and identify recovery strategies and gaps.
• Establish and maintain the organization’s risk register considering the context of the organization and the needs and expectations of interested parties.
• Coordinating with facilitators of all Accreditation teams to ensure regular meetings as well as to ensure reports & minutes are received on time
• Ultimately responsible for the Life Support Training at Sidra Hospital. Identify training needs of clinical staff and establish Life support training plans to support the development of clinical staff.
• Monitor and report the performance against the established Policy objectives and KPIs and provide recommendations as needed to enhance performance.
• Support management with the establishment of strategic and tactical (SMART) objectives that are aligned with the organization’s vision and mission.
• Lead and participate in incident investigations to ensure root cause/s are identified and effective corrective actions are implemented. Prepare contingency plan and prepare business impact analysis.
• Identify and implement process improvement project initiatives to improve process efficiency.
July 2008 - to date: VIVA Kuwait's Third Telecom Company (STC) Kuwait - July 2008 Data Analytics Manager
Main Duties: Is responsible for end-to-end management of ad-hoc and tracking research projects within VIVA. This includes being the subject matter expert and point of contact for internal stakeholders on all matters related to survey and research projects, and working with the agency in the design and execution of the research.
In addition, Works closely with Service Management to understand the competitive intelligence needs and collects market information on competitors' strategy, services, prices and deployment.
• Translate business problems and questions into a clearly defined research brief that can be used by research suppliers to design and execute appropriate studies that address the original business need.
• Preparing a report after analyzing the research findings and recommendations to ensure they take into consideration business and market context and can be readily applied by the business, and actively challenge the agency on their findings to ensure that they are robust and strategically relevant.
• Maintain ongoing oversight in the design, execution and de-brief of all research projects to ensure that agencies utilize the most appropriate research methodologies in order to meet the requirements of the business and deliver a robust research finding.
• Maintain an active brief on current business challenges and provide proactive consultative advice on product development and strategic business decision making
• Draw on the collective knowledge and experience gained through past research to act as the voice of the customer in business decision making
• Work closely with internal partners and stakeholders to create comprehensive and coherent insights driven analysis that guides business decision making
• Collect information and analyze competitors' strategy, services, prices and deployment and disseminate results to the concerned departments
• Support the Strategy and Planning Manager to ensure timely availability of market data/intelligence
• Develop and generate reports to assess performance/behaviours across the various customer segments and products aligning with sales performance.
• In charge of Data Warehouse project. Designing reports, gathering data requirements, conducting data quality checks, tracking performance and trends.
Achievements
Played a major role in the successful launch of the company. VIVA is a Greenfield operator in Kuwait Mother Company being Saudi Telecom STC. Being a Greenfield operator the duties and responsibilities was not limited to the Job Description of the above mentioned position.
• Competitor benchmark
• Setting up prices for the services
• Setting the international and Roaming prices
• Assisting the Commercial chief officer in all marketing activities.
• Conducted various researches to understand the market.
• Involved in initiating and designing products and services
November 2000 - June 2008: ZAIN (previously called MTC -Vodafone) Kuwait
Worked in various positions in the Market Research department for Zain (formerly known as MTC, Mobile Telecommunications Company) currently operating in 20 markets across the Middle East and Africa.
January 2006 - June 2008: TEAM LEADER - Business Intelligence
Responsibilities
• Leading a team of 4 market research executives
• Managing and controlling all the research activities for Zain
• Managing the qualitative and quantitative activities for recurring (e.g. customer satisfaction, brand awareness) and AD-HOC researches (e.g. test the concept of a new product)
• Generating reports through the execution of qualitative and quantitative research questionnaires/analyses
• Responsible for designing the market research unit yearly plan in accordance to business requirement and ensure that it is executed in a successful & timely manner
• Ensuring resource optimization and all additional responsibilities (i.e. outbound team, data entry team)
• Managing and developing the performance of the team members of the market research department
Secondary responsibilities
• Managing the team; defining IPPs (Individual Performance Plans); evaluating and providing feedback to the team, developing team skills (coaching, training);
• Managing risks, raising red flags to senior management
• Managing recruitment process for the Market Research team
• Seeking for constant efficiency improvement
• Defining area reports and tracking performance
Achievements
• Identifying market research needs for the consumer and corporate market segments and supporting marketing managers with market research helping to improve performance and help on critical decisions making
• Setting up a research call center comprising of 15 per time call agents and two data entry
• Developing the e-Q index model to measure customer satisfaction
January 2005 - January 2006: MARKET RESEARCH SPECIALIST
Worked as Market Research Specialist for quantitative in charge for few months and later on worked as Team leader for Research
Responsibilities
• Responsible for providing information for all MKT areas/units, ensuring data consistency and accuracy from all different sources: data warehouse, data mart, market research and other external information
• Managed the market research quantitative activities for recurring and AD-HOC researches
• Managed the activities and performance of a market research executive
• Assisted in the preparation of operational plans and financial budgets for the market research department
January 2002 - January 2005: MARKET INTELLIGENCE OFFICER
Responsibilities
➢ Supported Marketing areas as information provider regarding raw information or analysis that required internal data (from the MKT data mart and data warehouse
➢ Performed ad-hoc analyses requested by the MKT areas and proactively finding and exploring new potential areas of analysis and value opportunities for Zain
➢ Tracked, monitored and reported the KPIs (Key Performance Indicators) previously defined with MKT areas
➢ Identified market research needs for the segments and support marketing managers with market researches facilitating critical decision making
➢ Conducted AD-HOC MKT research to support specific needs from segments, product and campaign design (pilots, preferences)
➢ Generated reports through the execution of qualitative and quantitative research questionnaires/analyses
➢ Managed the relationship with external research agencies
➢ Prepared and presented the findings and results of the studies with specific recommendations and ensured that all the stakeholders are informed about the findings
➢ Tracked and monitored the competition and market trends to support other Marketing areas and anticipated any risks/opportunities
➢ Prepared Management reports on a monthly and quarterly basis
November 2001 - January 2002: MARKET RESEARCH ASSISTANT
• Assisted the Market Research department in various supporting roles
1991 - 92 MASTER OF PHILOSOPHY SCHOOL OF SOCIAL SCIENCES - INDIA Areas of concentration - ECONOMICS
1989 - 91 MASTER OF ARTS Areas of concentration - ECONOMICS AND STATISTICS
1986 - 89 BACHELOR OF ARTS