amel attia, 3rd Party Product Manager

amel attia

3rd Party Product Manager

Emirates Post

Location
United Arab Emirates - Dubai
Education
Diploma, Professional Certificate In Project Management
Experience
28 years, 5 Months

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Work Experience

Total years of experience :28 years, 5 Months

3rd Party Product Manager at Emirates Post
  • United Arab Emirates - Dubai
  • My current job since January 2012

The key role is to analyzing potential partner relationships for the product.
In charge of the non postal product lines contribution as a business unit by increasing the profitability of existing products to developing new products for the company. Managing the entire product line life cycle from strategic planning to tactical activities as well as specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Building products from existing ideas, and help to develop new ideas based on my industry experience and my contact with customers and prospects. Possessing a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. Spending time in the market to understand their problems, and find innovative solutions for the broader market.
Developing and mounting implementation procedures for the new services, subsequently lead the whole team throughout rational and logical operational plan.
Communicating with all areas of the company. Work with the operation dept. to define product release requirements, and work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. Also serve as the internal and external evangelist for the product offering, occasionally working with the sales channel and key customers.
Follow-up sales reports increase/decrease along with analyzing the elucidation.
Creating the right tools of services support using predictable contingency tactics

Head of Retail at Emirates Post
  • United Arab Emirates - Dubai
  • July 2007 to December 2011

Enhance the sales for the non- postal services including developing a strategy for each.
Responsible for increasing the non postal services revenue in the course of coordinating with the company’s current strategic partners to develop the existing services and creates the need for additional services. Furthermore increase the necessity for potential products to service our customer with full solutions.
Follow-up sales reports increase/decrease along with analyzing the elucidation.
Developing and mounting implementation procedures for the new services subsequently lead the whole team throughout rational and logical operational plan.
Creating the right tools of services support using predictable contingency tactics

Head of Advertising & Promotion at EMIRATES POST
  • United Arab Emirates - Dubai
  • January 2000 to July 2007

Build up and Develop Marketing and Advertising plans that conform to the organizational strategy, within agreed budgets
Inventing and proposing possible opportunities for new services to be added to the company’s bouquet of services
Develop and Implement all the promotion campaigns for Emirates Post, starting with briefing the advertising agencies, deciding on and buying the media and creative designs, choosing the right type of BTL and ATL to ensure budget adherence and most effective manner of delivering the message to the targeted segments.
Responsible for the entire printing process (and proper warehousing if required) of all corporate materials (in-house or external)
Provide decisions on the Corporate marketing prospective to increase customer awareness to improve client sales.
Responsible for evaluation of all the sponsorship opportunities as well as coordination for their implementation and follow up
Organize seminars, conferences, exhibitions, meetings and new product launches for Emirates Post.
Responsible for the selection, purchase and distribution of all corporate giveaways and VIP gift packages from local, national and international suppliers with excellent communication, negotiation skills.

Administration Officer at INTERNATIONAL SCHOOL OF CHOUEIFAT
  • United Arab Emirates - Abu Dhabi
  • April 1998 to November 1998

General administration duties, meeting with parents and visitors to the school. Responding to telephone inquiries. Checking daily mail and courier service in and out, sending information concerning books, syllabuses and examinations to all the schools within the system (18 in all) located in the UAE, UK, USA, Lebanon, Germany, Egypt, Jordan and Pakistan.
Assisting with arranging subscriptions to magazines, preparing and typing school transcripts for students transferring school,
Trained for one month in the teacher recruitment department.

Sales Executive at PERLINA HANDBAGS
  • United States
  • August 1993 to December 1996

Handling sales and dealing with customers.

Education

Diploma, Professional Certificate In Project Management
  • at Bond University
  • November 2010
Bachelor's degree, Executive Higher Diploma in Management
  • at Cambridge University
  • September 2010
Bachelor's degree, Political Science
  • at University of Alexandria. Faculty of Commerce, Department of Political Science 1986 to 1990.
  • May 1990

Specialties & Skills

Project Management
Science
Management
Administration
Excellent knowledge of Microsoft Office 2000/XP programs.
Developing and Management of Corporate Identity, Branding & Advertising.
Photoshop 7

Languages

Arabic
Expert
English
Expert

Training and Certifications

 Project Leadership, Management and Communications (Training)
Training Institute:
IIR
Date Attended:
June 2007
Profitable Sales Promotion and Loyalty Marketing (Training)
Training Institute:
IIR
Date Attended:
January 2005
 Developing and Management of Corporate Identity, Branding & Advertising. (Training)
Training Institute:
IIR
Date Attended:
September 2003
 The Mall: The Money Machine (Training)
Training Institute:
IIR
Date Attended:
March 2006
Festival Dubai 2006 (Training)
Training Institute:
IIR
Date Attended:
August 2006