Digital Marketing Manager
Temple
مجموع سنوات الخبرة :24 years, 1 أشهر
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Created relevant bilingual content to reach the company’s ideal customers using different social media platforms.
• Created and managed all published content (images, video and written).
• Monitored, listened and responded to users in a “Social” way while cultivating leads and sales.
• Conducted online advocacy and open stream for cross-promotions.
• Developed and expanded community outreach efforts.
• Designed, created and managed promotions and Social ad campaigns.
• Compiled reports for management showing results (ROI).
• Became an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrated ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Developed strategies and implemented a proactive process for capturing customer online reviews.
• Monitored online ratings and responded accordingly.
• Monitored trends in Social Media tools, applications, channels, design and strategy.
• Identified threats and opportunities in user generated content surrounding the business.
• Analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results.
• Assisted with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
• Interpreted the direction of strategy/planning and creative leads.
• Communicated and coordinated client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.
• Utilized social listening tools to generate insights.
• Summarized insights and conversations to create actionable, client-facing reports that lead to optimization.
• Created and maintained Content Calendars.
• Posted relevant content in accordance with Content Calendar
• Reviewed user generated comments and posts in a quick and timely manner.
• Responded to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
• Enforced the Social Media Guidelines as defined by the brand.
• Escalated User Generated Content, where appropriate, to internal and client stakeholders.
• Participated constructively in inter-department and cross-service line communications
• Created and uploaded copy and images for the organization’s website.
• Created and dispatched email marketing campaigns.
• Provided accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Researched new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Designed website banners and web visuals.
• Communicated with clients, affiliate networks and affiliate partners.
• Conducted key word research and web statistics reporting.
• Contributed to social media engagement and brand awareness campaigns.
• Used web analytics software to monitor website performance and made improvements accordingly.
• Contributed to company and industry blogs and managed e-communications.
• managed paid media campaigns.
• Developed and integrated content marketing strategies.
• Kept up to date with digital trends.
• Managed the contact database and assisted with lead generation activities.
• Negotiated with media suppliers to achieve the best price.
• Manage the Creative Department of the company
• Interpret the client’s communication’s strategy and then develop proposed creative approaches and treatments that align with the strategy.
• Initiate and stimulate creative ideas for and from everyone involved in the creative process
• Brand building, concept building and create corporate identity
• Design campaigns for mega launches, re-launches and consumer promotions.
• Design and create ad campaigns for press and magazines, corporate brochures and flyers.
• Supervise the advertising campaign process from inception till production.
• Engage in BTL (below the line activities.
• Manage and direct a team of, Designers, artists and operators to ensure smooth operation on a day to day base.
• Devise different creative vehicles for presentation
• Creative Consultation
• Direct Photography session (model and production shoot)
• Creative and concept development and close integration with copywriters.
• Work with Marketing Managers to make sure the client’s needs are being met and the creative goals are on track
• Develop every aspect of an ad campaign based on the client’s marketing plan, conceptualize those ideas for clients, assign projects to staff and verify that the client’s deadlines are being met
• Pitch concept to clients.
• Formulate concise and cohesive guidelines for clients.
• Interpret a client’s vision and make it a tangible and deliverable product
• Create advertising proposals for clients
• Coordinated and networked with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Communicated with target audiences and managed customer relationships.
• Sourced advertising opportunities and placed adverts in the press and on the radio.
• Managed the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters.
• Wrote and proofread copy.
• Coordinated with designers and printers.
• Organized photo shoots.
• Arranged distribution of marketing materials.
• Maintained and updated customer databases.
• Organized and attended events such as conferences, seminars, receptions and exhibitions.
• Sourced and secured sponsorship.
• Conducted market research using customer questionnaires and focus groups.
• Contributed to, and developed, marketing plans and strategies.
• Managed budgets.
• Evaluated marketing campaigns.
• Monitored competitor activity.
• Supported the marketing manager and other colleagues.