marketing director
مجموع سنوات الخبرة :43 years, 2 أشهر
Listen” to the trends of the market and direct the market research efforts of the company
•Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
•Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
•Build a highly efficient team of marketing professionals
•Build our digital marketing roadmap
Projects
•EuroSport Arabia.
•Emartsport.
•360Sports
•Alcatel on touch.
•Fairmont Hotel.
•Raffles Hotel.
•SwissOtel.
•Niskaa Solutions.
strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
•Collaborate with agencies and other vendor partners.
•Instrument conversion points and optimize user funnels.
Job Description:
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•Create proposals for potential clients
creative idea for get more organic traffic
•Improve social media Channel engagement
and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.
•Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
•Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
•Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
creative idea for get more organic traffic
•Improve social media Channel engagement
Studies) •Degree in