Group Marketing & Ecommerce Manager
Petzone
Total years of experience :20 years, 0 Months
Managing the website and online store
leading a total of 51 employees in four countries.
Overseeing digital marketing strategies
Creating a ground-breaking Social Strategy with a more robust content structure.
Creating Regional Marketing Automation per country and Localization for main KPIs ( Abandoned Cart, CAC, Retention, CPA, ) through omnichannel CRM platform.
LTV, CLV Improvement
Creating Group E-commerce & Marketing SOP's for each country.
Creating a Complete Ecommerce Operation workflow for each country.
Implementing ABC Inventory structure with three months of staff training for each country.
Interviewing and hiring employees
Establishing goals for the team.
Setting the company up for success with the latest digital tools.
Defining e-commerce product pricing strategies
Communicating with suppliers
Forecasting Product demand
Overseeing sales performance
Recommend and execute compelling web promotions and offerings to drive customer acquisition and engagement;
Architect user experience and manage the workflow of all Walker web platforms (web, email, social, push);
Identify business needs, develop project requirements and other documentation as required;
Leading development of internal processes for content management, product development, and continuous improvement;
identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
Manage the user experience of the website, including site navigation, content development, checkout funnel, and promotional campaigns;
Identify new areas of eCommerce opportunity beyond current organizational thinking;
Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions;
► I designed a business structure, implemented the business strategy and launch plan,
hired the developers, and assisted in online presence product development, product branding.
► i trained staff on customer experience performance, refining procedures, and call to action scripts.
► I trained the team on Marketing branding implementation, marketing color psychology & social appearance.
► Established and maintained a balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
► Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
► Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.
► Monitored social media and online sources for industry trends.
► Resolved conflicts and negotiated mutually beneficial agreements between parties.
► Developed team communications and information for team meetings.
► Managed daily PPC campaigns and monitored monthly spend to maintain budget parameters.
► Implemented tactical online marketing practices to target specific consumers and demographics.
► Monitored daily social media content implementation and consumer interaction to assess branding efforts.
► Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content
Flex Resorts is one of the largest Health Club in Kuwait. I support their team as a consultant
to build & Optimize their Digital structure, trained their team on creating quality campaign on FB Business,
Assisted in how to budget campaigns and how to Optimize running ads.
I provided services such as:
► Social Ads Strategy / Department targeting
► Monthly Ads budgeting
► Creating Ads for each Department
► Daily Optimization
► Staff Training
Divva Moda is a fashion and beauty platform, operating under Medical Supplies Co, and aiming to re-invent the online shopping experience.
I designed a business structure, implemented the business strategy and launch plan,
hired the developers and assisted in online presence product development, product branding.
i trained staff on customer Fashion experience performance, refining procedures and call to action scripts.
Trained customer service representatives to provide customers fashion- beauty advice and
stand as a fashion adviser.
I trained the team on Marketing branding implementation, marketing color psychology & social appearance.
by the time I handover over the project,
We achieved 73% RIO on social ads.
VisionE Boutique is an online eyewear company operating under Hassan's Optician Co.
Case Study: https://magento.com/case-studies/sell-online-vision-e-boutique
Promoted to E-commerce manager, I helped design and roll out the vision and structure of Visione Boutique,
planned business strategy and launch plan, hired the developers and assisted in online presence UI/UX.
► Implemented leading market spend, opportunity analysis & Global market.
mentoring the team in content development, training team on content implementation.
crafted and trained staff on customer experience performance, refining procedures, and call to action scripts.
► Trained customer service representatives on creating a quality customer experience.
customer service became a sales representative.
Created and executed corporate procurement and product development, managing and approving product buys.
Managed international business adaptations, including international team performance, product lines and reporting as well as global logistical agreements, established key, sustainable supplier agreements and relationships.
Negotiated global frame agreement in close collaboration with the Legal Department for product distribution.
We achieved an average of 53% revenue growth compared to the previous year quarter.
Hassan’s Optician Company was founded on the principle of providing the very best eye-care. First established in 1951, this principle has remained at the heart of our business throughout and across the sectors of eye-care and optics, as well as jewelry and hearing aids.
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Responsible for creating and managing in-shop environment to reflect visual brand excellence and customer experience in alignment with company goals and targets. Managed new store openings and effective resource roll out.
► Handled 50 plus luxury, fashion and lifestyle brands in 45 showrooms.
► Managed Ray-Ban and Oakley campaign
Analyzed fashion forward trends to collaborate with visual merchandizing and marketing guidelines, staying within budget while meeting sales targets. Created seasonal merchandising standards and disseminated to appropriate business partners. Ensured quality consistency through various store locations, including floor-plan layout, targeted promotions, and customer service.
Oversaw weekly sales analysis and planned events and initiatives to ensure brand standards and sales targets were maintained through-out stores. Assessed and monitored personal development plans for teams. Trained individual staff in communication, consistency of branding and delivery of customer experience.
Jazeera Airways K.S.C is a Kuwaiti airline with its head office on the grounds of Kuwait International Airport in Al Farwaniyah Governorate, Kuwait.
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In changing my field from IT to be a Flight Cabin Crew, I broadened my perspective on customer service and learned a lot. I was promoted in only 2 years as a chief cabin crew which proved that hard work and dedication opens opportunities.
Provided executive services, maintaining exquisitely high customer service standards, including confidentiality. Ensured passengers safety by staying compliant and mindful of emergency procedures and standards. Ran pre-flight briefings and bolstered service and team spirit and elevating customer service experience. Maintained communication with ground in regards to onboard guests when necessary.
► Promoted to Chief Cabin Crew July 2008, led junior cabin crew.
Microsoft's mission is to empower every person and every organization on the planet to achieve more.
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Improved Business to Business (B2B) and Business to Customer (B2C) relations, markedly increasing showroom traffic. Created and improved, CRM and customer service protocol. Managed and coached technical team to improve customer service and support. Assembled high performance PCʻs for TV stations, using hardware to minimize conflict and maximize efficiency. Managed project-based networking on Windows Server and supported United States Army for IT needs.
► Imported & introduced Bitdefender, Kaspersky Anti-Virus to Kuwait market
► Increased showroom revenue traffic 900%