Regional Sales Manager
AIMS leading Industrial Factory,
Total des années d'expérience :16 years, 11 Mois
developing and implementing sales, marketing, financial and structural strategies in all Area, point of Sales and visiting them to meet with employees, communicating about sales goals and expectations and gathering research about their target market.
Responsibilities:
Responsible for generating sales, managing customer relationships, update customer database and improve market share & follow upmarket trend.
Handle customer enquiries: visiting customers, follow up quotations, negotiate prices & delivery terms & close the deals. Utilizing internal resources to be able to generate more sales and meeting budgetary requirements, in terms of both volume and profits. Support sales team and advice management with forecasting information on the status of customer activity and future opportunities.
Determine the annual sales budget & update on quarterly basis the preset budget based on actual achieved sales/collection and analysis of market trend.
Coordinate between GM, Clients, procurement & logistics dept in a timely manner through a commercial approach to finalize special orders B2B.
Provide information of the prevailing market conditions and report the management status of sales and collection in weekly basis and once update required.
Support sales Team to strengthening existing customer relationships & developing new potential ones.
Key Achievements:
Successfully met self and company sales and collection targets by 95 % up to date.
Increased customer base from 69 to 91 within 2 years by employing strategic sales initiatives.
Within less than 24 months Improve B2C sales revenue 70%, 55% cash sales and the balance was credit with Avg receivables less than 70 Days.
Designed and implemented a strategic business plan, resulting in expanding the company’s customer base by 32%.
Retained the company’s best 44 good credit customers (Sales & Receivables) in the wake of strict competition, by devising and presenting them with high level of services and reduce the bad Debits 100%
developing and implementing sales, marketing, financial and structural strategies in all Branches, point of Sales and visiting them to meet with employees, communicating about sales goals and expectations and gathering research about their target market.
Responsibilities:
Daily follow-up for services and Sales operation enhancement to improve the sales potential volume and customer satisfaction.
Ensure the delivery of targets through individual recognition, performance review, people management and reward.
Visit and meeting with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them.
Improve the company’s gross-profit and annual unit plans by analyzing trends and results and implementing marketing strategies.
Develop field sales action plans to facilitate the implementation of the regional sales programs.
Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company.
Establishing sales objectives by projecting expected sales volume and forecasting and developing sales quotas for territories and the region.
Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
Positively contribute to team effort by accomplishing related results.
Provide the necessary support to sales team to enable them to generate market leads and close new deals.
Develop and implement new programs, sales initiatives and strategies.
Ensure the effectiveness of cross-selling activities by guiding employees.
Organize training for new staff.
Develop and review long- and short-term sales strategies.
Participate in interviews and the processes of recruiting new employees.
Responsibilities:
Lead Central Area Sales, warehouse, accounts and HR teams.
Strengthening customer relationships, expand market share, generate more sales & forecast market fluctuations.
Follow up with the sales Engineers to achieve their targets for sales and collection (Receivables).
Kept focus on special new objectives; (1st) New Customers & Areas specially for Northern and Southern Cities, (2nd) new Products demanded by clients in targeted new areas & communicate all prevailing market data & conditions to top management to develop new products & services.
Keep follow up new leads >> opportunities, communicate this info to our business partners (Applicators) in an early stage of project life and supporting them to gain these opportunities & get involve in new projects.
Submit annual sales budget & provide quarterly sales forecast to HQ management & update production Dept on weekly basis about area inventory forecast as well as the status of customer activity and future opportunities.
Responsible for liaising with the logistics team regarding scheduling and follow up of deliveries.
Market analysis: monitor & evaluate the local competitors, provide accurate and informative visit and follow the market evolutions for the area.
Responsible for receivables updated collection forecast, credit facilitation after liaising with finance management.
Reporting on monthly basis; sales, collection, visits and projects updating to HQ management for the region.
Key Achievements:
Successfully achieved as Avg 90% of preset sales and collection targets between the years 2017 and 2018.
Increased customer base from 41 to 68 within 2 years by employing smart pricing strategy & focusing on new customers and new areas (Northern and Southern Cities) 18 Client from these new areas.
Lead by example a total of 4 Sales Engineers 2 of them promote later to be area managers for New Areas also supporting the other staff members within a short time span of 2 years.
Designed and implemented a strategic business plan leads to expanding the company’s customer base by 19% and achieve 13% increase in sales revenue by introduce new product & focus on ignored slow moving items.
Retained the company’s best 31 good credit customers (Sales & Receivables) in the wake of strict competition, by devising and presenting them with high level of services and reduce the bad Debits 69%.
Responsibilities:
Based on my experience in central region steel market I was requested to build from scratch customer base 70% B2C & 30% B2B; introduce my new company to all possible clients.
Handle customer enquiries: visiting customers, follow up quotations, negotiate prices & delivery terms & close the deals. Utilizing internal resources to be able to generate more sales and meeting budgetary requirements, in terms of both volume and profits. Support sales team and advice management with forecasting information on the status of customer activity and future opportunities.
Coordinate between GM, Clients, procurement & logistics dept in a timely manner through a commercial approach to finalize special orders B2B.
Responsible for liaising with the logistics team regarding scheduling and follow up of deliveries also strengthening existing customer relationships & developing new potential ones.
Submit credit applications taking in consideration client details (Sales history, sales forecast & reputation), gain approval from GM and ensure later all receivables met the preset target.
Key Achievements:
Within less than 12 months Improve B2C sales revenue 200%, 40% cash sales and the balance was credit with Avg receivables less than 70 Days, also contribute to achieve 35% of B2B which was managed directly by GM.
By adopting strategic sales initiatives, increased customer base from 24 to 86 within 5 months & by end of the fiscal year the company’s customer base expanding by 250%.
Trained a total of 5 salesmen one of them upgrade to supervisor
Designed and implemented a new ERP system to meet the founder’s strategic business plan.
Responsibilities:
Ensure overall company strategic objectives cascaded into the specific branch activities also resolving sales and service problems in a timely effective manner.
Special follow up by assigned Special Sales Engineer to Handel the accounts of Aramco and Sabic for Central region also for Clients (Fabricators & Manufacturing) which have Business with Aramco and Sabic, as they have special Conditions, Terms and Procedure.
Work in line with the sales team to achieve their sales and receivables targets, while kept focusing on company strategic objectives (New Client’s / New business themes & introduce new products).
Provide information of the prevailing market conditions and report the management status of sales and collection in weekly basis and once update required.
Lead both the cash and credit sales efforts of the branch via personal involvement with client communications, follow up & Identifying customer needs and proposing appropriate services and products.
Determine the annual sales budget & update on quarterly basis the preset budget based on actual achieved sales/collection and analysis of market trend.
Appraise the sales team performance & taking corrective action incase needed to ensure sales targets were met.
Review & audit all old credit accounts along with concerned Depts and submit the new credit applications along with my recommendation taking in consideration client details (Sales history, sales forecast & reputation), gain approval from Regional Director and Credit Control Director and ensure later the client account at the system effective as per needed parameters.
Key Achievements:
Over the interval of 2009 ~ 2014 I was capable to achieve as an Average 98% of preset Sales Target & 94% of Collection approved Target and reduce the bad Debits 55%.
Increased customer base from 179 to 343 within 5 years by adopting new effective strategic sales initiatives.
Trained a total of 9 salesmen & later 2 of them promoted to managerial level, also supporting the other staff members within a short time span of 5 years.
Effectively implement new business tactics to achieve the company strategic plan which reflecting in expanding the company’s customer base by 28%.
Despite hard competition from other supplier & vendor I successfully kept 87 key accounts active & improve the business with them 25% over 5 years span.
B.Sc. in Mechanical Engineering, GPA: Good "72.4%”
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