E-Commerce and CRM Analyst
British American Tobacco
Total years of experience :0 years, 7 Months
• Analyzed consumer behavior using Python, identifying trends for strategic customer retention and acquisition
• Executed product delisting strategies, achieving 100% consumer retention and minimizing churn
• Enhanced e-commerce site efficiency, leading to improved customer journey and increased sales
• Collaborated with IT for data integration, ensuring accuracy in consumer insights and reporting
• Led the adoption of new online strategies for E-learning, enhancing user engagement and learning outcomes
• Monitored and optimized scheduling and resource allocation for program efficiency
• Collaborated with senior management on strategy development and implementation
• Conducted regular performance analyses, driving continuous improvement in operations