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أمينة ابوزيد, Branded content manager

أمينة ابوزيد

Branded content manager·National Geographic Abu Dhabi

الإمارات العربية المتحدة

دبلوم, Marketing/Advertising & Sales

الخبرة العملية

مجموع سنوات الخبرة: 21 سنوات, 8 أشهر

Branded content manager

أبريل 2017 - حتى الآن

National Geographic Abu Dhabi

دبي، الإمارات العربية المتحدة

أبريل 2017 - حتى الآن

• Content Creation on National Geographic Abu Dhabi for private and public sectors in the region
• Working closely with sales representatives and creative teams to deliver short/long format on National Geographic Abu Dhabi
• Develop and execute content (short/long format), digital content for clients
• Working closely with sales representatives to sell our channels and meet the target assigned by the management.
• Develop presentation of our concept, present to client to eventually create a partnership between both parties
• Get sponsors for our global productions e.g.: mission to mars, Genius…

Our list of clients includes: Louvre, Nikon, Al Marai, Dubai Tourism, Land Rover, Ministry of health - KSA, Dubai Municipality, Unilever…

مجال الشركة:
الترفيه
الدور الوظيفي:
المبيعات

Project manager

سبتمبر 2016 - مارس 2017

Action Impact

دبي، الإمارات العربية المتحدة

سبتمبر 2016 - مارس 2017

• Develop and execute successful brand activations, strategic entertainment and/or sports marketing programs
• Demonstrate media/brand value through undertaking bespoke evaluation studies
• Develop creative ideas and execute launch events, engaging brand activations
• Working closely with media planning and creative teams to deliver fully integrated 360 campaigns

Our list of clients includes: General Motors, Philips, NESA, PMI and many more

مجال الشركة:
الترفيه
الدور الوظيفي:
التسويق والعلاقات العامة

Senior account Manager

مارس 2013 - يوليو 2016

Carat Media`

دبي، الإمارات العربية المتحدة

مارس 2013 - يوليو 2016

• Managing product placement projects throughout initial stages to post production
• Create & manage Advertising funded programming on leading broadcasting channels that include MBC Group, Abu Dhabi TV, and Dubai TV
• Partner with leading social influencers in the region to create content for our leading clients such as General Motors and Puma
• Develop and execute successful brand activations, strategic entertainment and/or sports marketing programs
• Demonstrate media/brand value through undertaking bespoke evaluation studies
• Working closely with media planning teams to deliver fully integrated 360 campaigns
Our list of clients include: General Motors, Bridgestone, Philips, Microsoft, Kellogg's, Friesland Campina, Toshiba and many more

Achievements (Carat MENA)
• Created and managed award winning campaigns such as Nokia - Anna I'm coming home and General Motors - Find the Silverado
• Grew my client portfolio from 1 account to more than 10, which allowed me to gain experience in all sectors, ranging from automotive, to FMCG, technology and sports apparel
• Achieved my KPIs in terms of growing the financial objective

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Communication handler

نوفمبر 2009 - ديسمبر 2012

Seven PR & communication

بيروت، لبنان

نوفمبر 2009 - ديسمبر 2012

Strong Knowledge of event management
Knowledge of facebook, twitter, linkedin, Youtube and other emerging social media technologies

• Event organizer: Organizing client events in Beirut as well as in Egypt
• Event management: management the events
• PR plans: preparing PR plans and giving creative ideas to clients
• Prepared a press book to all clients after every event
• Media buying & Selling: Took offers and bought media from media agencies on behalf of clients; media such as outdoors (Unipole, billboards, panels, etc.), newspapers, radio & television spots
• Social media advertising: Facebook, Twitter, linkedin, Lebanese websites

Main Clients: Lasara Private Aviation, BML (Banque Misr Liban), Amer Group, Mountain View, Emaar, MBC Group

مجال الشركة:
العلاقات العامة
الدور الوظيفي:
التسويق والعلاقات العامة

Media planner / media buyer

مارس 2005 - سبتمبر 2009

Allied Advertising Agency

لبنان

مارس 2005 - سبتمبر 2009

March 2005- September 2009 Allied Advertising Agency Beirut, Lebanon
(Media planner / media buyer)
• Media Planning: Presented strategic media plans to the clients
• Media buying & Selling: Took offers and bought media from media agencies on behalf of clients; ATL and BTL media such as outdoors (Unipole, billboards, panels, etc.), press, radio television spots and social media (twitter, facebook, Youtube )
• Prepared a daily report and presented to Management and clients

Main Clients: Hariri Foundation, Bank of Beirut, Arope Insurance, Zein Al Atet, Hitachi, Tapis Mahmoud Kabalan, Ragheb Alameh, COOP (Supermarket chain, Ogero)

مجال الشركة:
الإعلان
الدور الوظيفي:
إدارية

Sales Executive

سبتمبر 2004 - فبراير 2005

Media Mart

لبنان

سبتمبر 2004 - فبراير 2005

September 2004-February 2005 Media Mart Beirut, Lebanon
(Sales Executive)
• Talked to shop owners to get them to rent stands and promote their products at a Ramadan exposition called Souk Ramadan
• Sold outdoor media (Billboards, Panels, etc.) to agencies

مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات
الدور الوظيفي:
المبيعات

Sales Executive & Manager Assistant - Training Job

يونيو 2004 - سبتمبر 2004

Eco Group

لبنان

يونيو 2004 - سبتمبر 2004

June 2004-September 2004 Eco Group Beirut, Lebanon
(Sales Executive & Manager Assistant - Training Job)
Talked to the shops owners on Al Hamra Street to convince them to be included in the Hamra Guide a tourist guide for Al Hamra Street.

مجال الشركة:
الهندسة المعمارية
الدور الوظيفي:
غيرذلك

التعليم

Joseph University

يونيو 2004

يونيو 2004

دبلوم، Marketing/Advertising & Sales

لبنان

2001-2004 St-Joseph University (USJ) Beirut, Lebanon Licence en publicité et vente (Marketing/Advertising & Sales)

Girl's National College

سبتمبر 2001

سبتمبر 2001

الثانوية العامة أو ما يعادلها، Life Science

لبنان

1998-2001 Girl's National College Nabatieh, Lebanon Life Science, Bacc 2

Skills

Media Buying
Expert
Media Buying
Expert
Press Events
Expert
Press Events
Expert
Events Organizing
Expert
Events Organizing
Expert
Media Planning
Expert
Media Planning
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
SALES
Beginner
SALES
Beginner
AVIATION
Expert
AVIATION
Expert
BUYER
Expert
BUYER
Expert
BUYING
BUYING
BUYING/PROCUREMENT
BUYING/PROCUREMENT
CLIENTS
CLIENTS
IDEAS
Expert
IDEAS
Expert
MEDIA ADVERTISING
Expert
MEDIA ADVERTISING
Expert
MEDIA BUYING
MEDIA BUYING
PR
Expert
PR
Expert
Media Buying
Expert
Media Buying
Expert
Press Events
Expert
Press Events
Expert
Events Organizing
Expert
Events Organizing
Expert
Media Planning
Expert
Media Planning
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الفرنسية

متمرّس