أمينة ابوزيد

• Content Creation on National Geographic Abu Dhabi for private and public sectors in the region
• Working closely with sales representatives and creative teams to deliver short/long format on National Geographic Abu Dhabi
• Develop and execute content (short/long format), digital content for clients
• Working closely with sales representatives to sell our channels and meet the target assigned by the management.
• Develop presentation of our concept, present to client to eventually create a partnership between both parties
• Get sponsors for our global productions e.g.: mission to mars, Genius…

Our list of clients includes: Louvre, Nikon, Al Marai, Dubai Tourism, Land Rover, Ministry of health - KSA, Dubai Municipality, Unilever…

• Develop and execute successful brand activations, strategic entertainment and/or sports marketing programs
• Demonstrate media/brand value through undertaking bespoke evaluation studies
• Develop creative ideas and execute launch events, engaging brand activations
• Working closely with media planning and creative teams to deliver fully integrated 360 campaigns

Our list of clients includes: General Motors, Philips, NESA, PMI and many more

• Managing product placement projects throughout initial stages to post production
• Create & manage Advertising funded programming on leading broadcasting channels that include MBC Group, Abu Dhabi TV, and Dubai TV
• Partner with leading social influencers in the region to create content for our leading clients such as General Motors and Puma
• Develop and execute successful brand activations, strategic entertainment and/or sports marketing programs
• Demonstrate media/brand value through undertaking bespoke evaluation studies
• Working closely with media planning teams to deliver fully integrated 360 campaigns
Our list of clients include: General Motors, Bridgestone, Philips, Microsoft, Kellogg's, Friesland Campina, Toshiba and many more

Achievements (Carat MENA)
• Created and managed award winning campaigns such as Nokia - Anna I'm coming home and General Motors - Find the Silverado
• Grew my client portfolio from 1 account to more than 10, which allowed me to gain experience in all sectors, ranging from automotive, to FMCG, technology and sports apparel
• Achieved my KPIs in terms of growing the financial objective

Strong Knowledge of event management
Knowledge of facebook, twitter, linkedin, Youtube and other emerging social media technologies

• Event organizer: Organizing client events in Beirut as well as in Egypt
• Event management: management the events
• PR plans: preparing PR plans and giving creative ideas to clients
• Prepared a press book to all clients after every event
• Media buying & Selling: Took offers and bought media from media agencies on behalf of clients; media such as outdoors (Unipole, billboards, panels, etc.), newspapers, radio & television spots
• Social media advertising: Facebook, Twitter, linkedin, Lebanese websites

Main Clients: Lasara Private Aviation, BML (Banque Misr Liban), Amer Group, Mountain View, Emaar, MBC Group

March 2005- September 2009 Allied Advertising Agency Beirut, Lebanon
(Media planner / media buyer)
• Media Planning: Presented strategic media plans to the clients
• Media buying & Selling: Took offers and bought media from media agencies on behalf of clients; ATL and BTL media such as outdoors (Unipole, billboards, panels, etc.), press, radio television spots and social media (twitter, facebook, Youtube )
• Prepared a daily report and presented to Management and clients

Main Clients: Hariri Foundation, Bank of Beirut, Arope Insurance, Zein Al Atet, Hitachi, Tapis Mahmoud Kabalan, Ragheb Alameh, COOP (Supermarket chain, Ogero)

September 2004-February 2005 Media Mart Beirut, Lebanon
(Sales Executive)
• Talked to shop owners to get them to rent stands and promote their products at a Ramadan exposition called Souk Ramadan
• Sold outdoor media (Billboards, Panels, etc.) to agencies

June 2004-September 2004 Eco Group Beirut, Lebanon
(Sales Executive & Manager Assistant - Training Job)
Talked to the shops owners on Al Hamra Street to convince them to be included in the Hamra Guide a tourist guide for Al Hamra Street.