Media Coordinator
Save the Children International
Total years of experience :16 years, 4 Months
• Develop a media strategy (print, electronic and social media) for Save the Children International in Pakistan;
• Development and roll-out of Mass-Media campaigns for Save the Children projects;
• Providing technical inputs on production of Public Service messages, radio spots and documentaries;
• Writing and issuing time to time press releases for media;
• Ensuring positive media profiling of Save the Children work and results for children;
• Organizing Media Visits to program sites across Pakistan;
• Writing blogs/ articles for media on key advocacy issues, events and international days;
• Mapping of potential media personnel;
• Regular updates on social media portals including such as Face book, Twitter, etc;
• Providing training and support to implementing partners and field staff with their media endeavors;
• Designing and implementing advocacy and mass media campaigns focused on the child rights;
• Responsible for designing and conducting primary and secondary research for policy dialogue;
• Maintaining the internal portals of media and communication by ensuring the updated information;
• Design and develop an online digital library and website page of Save Children;
• Ensure the branding guidelines of Save the Children through internal and external communication;
• Proactively design and initiate the ventures that augment the profiling of Save the Children’s work in Pakistan using various means of communications;
• Taking initiatives proactively in mobilizing field teams to collect human-interest stories and documenting the success stories of the programmatic strategies.
• Developed and implemented a communications and social media strategy and social media campaigns to increase Ilm Ideas visibility with the target audience on online platforms;
• Developed a strategy for gauging Ilm Ideas’ media impact and conduct periodic reviews and assessments of Ilm Ideas outreach efforts;
• Communicated with 50 plus Ilm Ideas grantees and partners across Pakistan to document project activities, results and successes leading to the development of communications materials;
• Technically organized Ilm Ideas outreach events and activities at national level;
• Overlooked the design and content of Ilm Ideas publications;
• Updated Ilm Ideas web-site including creation of written content, maintaining and collecting content for media library and basic design work;
• Edited and formatted Ilm Ideas’ public documents prior to public circulation;
• Photography of Ilm Ideas projects for use in publications and media;
• Coordinated with other education programmes for Ilm Ideas publicity;
• Managed mass media activities of the project and coordinated with media to publicize press releases.
• Developed and strengthened project visibility and reputation by ensuring high quality communication products for donors and partners;
• Developing and implemented media and communications strategy of the project;
• Responsible for designing and printing of all publications, research work and IEC material;
• Maintaining good relations media agencies at all levels;
• Focal person for event and media management of all project partners;
• Maintained necessary records and receipts for all financial transactions related to all project events;
• Provided feedback on all media and communications related products including radio programs, animated episodes and advocacy messages proposed under the project;
• Responsible to gather primary data for project proposed surveys;
• Responsible to interact with project beneficiaries to develop case studies, human stories to portray impact of project interventions at all levels.
✓ March 2013: to date
Communications Officer, Rutgers WPF
• Carried out all awareness raising and advocacy campaigns through large-scale conferences, grassroots level consultations and other related activities at organizational and partner level.
• Designed campaigns for Government Officials to build pressure on relevant stakeholders to enact Child Marriages Restraint Act in Sindh.
• Focal person for managing social media project titled “SRHR Way” of the organization through ensuring involvement of all stakeholders including partner organizations in its implementation;
• Managed content of official website and social media networks of the organization;
• Designed and implemented of communication strategy at partners and organizational level;
• Coordinated with partner organizations to ensure timely implementation of media and communications focused project activities;
• Focal person of developing, editing and finalizing IEC material of all major projects;
• Coordinated with electronic and press media to maintain organization’s visibility;
• Responsible for developing concept for upcoming events of the organization especially those related to celebration of international days.
✓ December 2011-to March 2013: Senior Program Development & Communication Officer, Children First
• Responsible for developing project proposals for donor agencies
• Involved in implementation process of all ongoing projects activities
• Responsible of carrying out all awareness raising and advocacy campaigns through large-scale conferences, grassroots level consultations and other related activities
• Supervisor of all research related activities and publications
• Focal person of developing, editing and finalizing IEC material of all major projects of the organization
• Supervisory role in process of field data collection for all researches
• Responsible for overseeing communication aspect of the organization
• Managing and updating website and other social media
• I have written chapters on the state of health and education for SPARC's annual publication "The State of Pakistan's Children" for 2009, 2010 and 2011; besides I have contributed on violence against children and floods for the year 2010;
• I have supervised research on "Children and Armed Conflict" conducted in military affected areas of Swat in 2010. The study focuses on the socio-economic and psychological impacts of the conflict on children;
• I have conducted primary field research and compiled the whole report on Child Domestic Labour at national level in 2011;
• I was invited as a child rights expert for the child rights program on radio channel FM 99 (on October 29, 2011);
• Developed brochures on Concluding Observations and Recommendations by the United Nations Committee on the Rights of the Child on the combined third and fourth consolidated report of Pakistan, Pakistan's achievement towards Millennium Development Goals and child domestic labor;
• I have highlighted the social and cultural issues of child rights through newspapers. I have written on articles on polio eradication campaign, feeding practices in Pakistan, falling standards of education, fate of child domestic laborers, safe drinking water, increasing polio cases and impact of militancy on educations, which are published in the leading newspapers (Dawn, The News, Daily Times and Express Tribune) of the country;
• Drafted and issued press releases on social, economic and cultural issues of children.
• I have conducted fact findings of child domestic labour and rape cases and reported to the relevant quarters;
• Developed research designs and concept paper for the researches on child rights issues.
• Conducted monitoring of the eight Child Friendly Spaces (CFS) established by SPARC in the flood affected areas of Khyber Pakhtunkhwa.
• I have successfully designed and updated website of Sehberg Trust.
• I have designed research design for survey of slum areas in Islamabad to identify educational and health facilities in the targeted locations.
Trainings
• Training Workshop on Public Accountability organized by USAID, conducted on September 12-14, 2012.
• Follow-up Training Workshop on Human and Child Rights Standards and Mechanism organized by SPARC, conducted on July 24-26, 2010.
• 30 Hour Certified course on Survey Research Methodology organized by Gallop & Gillani, conducted on July 5-9, 2010.
• Training on Effective Communication Skills, organized by NRSP, conducted on April 20-22, 2010.
✓ February 2008-July 2009
Assistant Project Officer (Projects Appraisal Section), Trust for Voluntary Organizations, Islamabad
• I have coordinated activities among 20 TVO Regional Offices at the Head Office level
• I was responsible for the technical review and critical analysis of the project proposals (sectors: health, education, reproductive health, sanitation, water supply, income generation, rehabilitation of disabled, poverty alleviation etc) from different regional offices and bring them to final summary form to be presented in front of BOD for approval
• Provided technical assistance to NGOs/CBOs in project proposal development
• I was responsible for the field appraisals of proposed projects and NGOs/CBOs management capacity for feasibility of possible partnership with Trust for Voluntary Organizations
Degree Institution Grade MSc (Anthropology) Quaid-e-Azam University Islamabad 1st Division
