Art Director
INK Advertising
Total des années d'expérience :11 years, 11 Mois
Successfully manage and coordinate graphic design projects from concept through completion. CIO to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve brand objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
Successfully manage and coordinate graphic design projects from concept through completion. CIO to create a vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve brand objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
Created new design themes for marketing and collateral materials. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and promotional items for key clients under direction of Marketing Department.
meeting clients or account managers to discuss the business objectives and requirements of the job, estimating the time required to complete the work and providing quotes for clients.developing design briefs that suit the client's purpose, thinking creatively to produce new ideas and concepts and developing interactive design, using innovation to redefine a design brief within the constraints of cost and time, presenting finalised ideas and concepts to clients or account managers, working with a range of media, including computer-aided design (CAD) and keeping up to date with emerging technologies, demonstrating illustrative skills with rough sketches and working on layouts ready for print.commissioning illustrators and photographers, working as part of a team with printers, copywriters, photographers, stylists, illustrators,
Meet with clients or the art director to determine the scope of a project, Advise clients on strategies to reach a particular audience, Determine the message the design should portray, Create images that identify a product or convey a message. Develop graphics for product illustrations, logos, and websites, Select colors, images, text style. and layout.Present the design to clients or the art director. Incorporate changes recommended by the clients into the final design.Review designs for errors before printing or publishing them
Designed Facebook ads in which click-through rates and sign-ups increased by approximately 50%
Assisted in designing marketing collateral, such as presentations, email newsletters, and leave behinds
Created website icons and graphics optimized for all screen sizes
Prepare images to coincide with social and blog posts, Assist with website and blog updates via Wordpress
Assist with collateral updates and version control, Creation of various logos for products, Creation and updates to various sales collateral, Assist with video production (shooting, editing, etc), Other projects as assigned