Amir Ali Akber Ali, Digital Communication Coordinator

Amir Ali Akber Ali

Digital Communication Coordinator

Aga Khan University Hospital

Location
Pakistan
Education
Bachelor's degree, Commerce
Experience
19 years, 5 Months

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Work Experience

Total years of experience :19 years, 5 Months

Digital Communication Coordinator at Aga Khan University Hospital
  • Pakistan - Karachi
  • My current job since October 2015

I have to play a key role to ensuring projects (change initiatives) meet objectives by increasing employee adoption and usage. My JD will focus on the people side of change - including changes to business processes, systems and technology. The primary responsibility will be creating and implementing change management strategies and plans that maximize employee adoption and usage and minimize resistance. I will work to drive faster adoption and greater proficiency of the changes that impact employees as we roll out the new version of our change management software.

Acting as a conduit between the business and the technical teams, I will gather requirements from the business users; work with the technical team to propose solutions to be developed later. I will be expected to be a super-user of the content management system and will be an escalation point for the operational team and existing content team. I must stay abreast with the technology happenings around the world and will be expected to come up with new ideas, best practices and feasibility for implementing these in our environment.

Other Responsibilities.

• To ensure SEO activities are on track
• Provide SharePoint training to on campus and off campus users
• Website operational support
• Coordinate with business managers and directors for new technologies implements on website
• Keep update our strategies with current digital marketing
• Create video training for our users
• Quality assurance for all business apps and websites

Associate Manager (Social Media & Online Promotion Expert) at BOL Network
  • Pakistan - Karachi
  • July 2015 to September 2015

Responsibilities:

• Devise and implement both strategic and tactical digital marketing plans
• Responsible to manage the team of digital marketers, advertisers and social media experts
• Collaborate with internal teams to create landing pages and optimize user experience
• Ensure the effective business decisions based on data mining and data harvesting
• Managing Facebook campaigns
• Oversaw web marketing projects - email, web content, e-blasts, special campaigns
• Design, launch and manage SEO strategies to optimize websites and improve search engine rankings for multiple website using 3rd party SEO tools

Associate Manager (Social Media & Online Promotion Expert) at Axact
  • Pakistan - Karachi
  • January 2014 to June 2015

Responsibilities:

Produced excellent and measurable results of Social Media, Constantly updating and adapting to the latest, most effective way to utilize Social Media Channel such as Facebook, Twitter, LinkedIn, YouTube etc. For all Apps brands. Beside this I am also working in our own app promotion team to monetize our apps.

• To coordinate with Assistant Vice President of unit in managing brand’s online promotion and coordination of monthly deliverables.
• To lead online promotion team for 4 online brands and assigning tasks to resources as per priority level.
• To prepare Analytics report and ensuring all the resources are updated with current deliverables and forthcoming targets.
• To be responsible for developing and maintaining brands strategies to meet agreed deadlines and targets.
• To evaluate keyword ranking, website traffic and implementing online/offline alterations as needed.
• To assure all the work is done on time and relevant task sheets are properly maintained and delivered

Assistant Manager (Team Coordinator of Interactive Expert) at Axact
  • Pakistan - Karachi
  • January 2013 to December 2013

Responsibilities:

• Team leader of SMO Team
• Responsible to maintain and create new SMO channels of more than 30 Brands (Industry: Design, Apps and Online Education)
• Online Reputation Management of Brands (Safe Branding)

Responsible for identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, Formulated processes for initiating and monitoring social networking channels. Ultimately, held responsible for managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media. Other responsibilities were participation in conversations on various online mediums and initiating such conversations to increase brand awareness. Creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Senior Executive (New Media Expert) at Axact
  • Pakistan - Karachi
  • January 2012 to December 2012

Responsibilities:
• Team leader of SMO Team
• Responsible to maintain and create new SMO channels of more then 30 Brands (Industry: Design, Apps and Online Education)
• Online Reputation Management of Brands (Safe Branding)
• Responsible for identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, formulating processes for initiating and monitoring social networking channels, ultimately managing perception of the public and increasing public awareness about the project
• Other responsibilities are participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, participating actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Executive (New Media Expert) at Axact
  • Pakistan - Karachi
  • July 2011 to December 2011

Responsibilities:
• To maintain and creation of all social channels
• Update micro blogging websites (wordpress, blogspot, tumblr, squidoo)
• Yahoo answers persona Creation (use for positive publicity )
• Wiki answers persona Creation (use for positive publicity )
• Explore new Social Channels

Associate Executive at Axact
  • Pakistan - Karachi
  • April 2010 to June 2011

Responsibilities:

• To maintain and creation of all social channels
• Update micro blogging websites (wordpress, blogspot, tumblr, squidoo)
• Yahoo answers persona Creation (For positive publicity )
• Wiki answers persona Creation (For positive publicity )
• Explore new Social Channels

Operations Manager at Evision
  • Pakistan - Karachi
  • November 2008 to April 2010

Responsibilities:

• Lead SEO and SMO department
• Lead PCC Departement
• Design Department
• Client Management
• Hosting Service Management
• Online Paid Advertising

Head of Web designing and SEO departments at Evision
  • Pakistan - Karachi
  • February 2007 to October 2008

Responsibilities:
• Lead Design Department
• Also develop and design websites
• Also look after SEO team

Head of SEO Team and Working as a Web Designer at Evision
  • Pakistan - Karachi
  • September 2006 to February 2007

• Develop and design websites
• Lead SEO team

Head of SEO Team at Evision
  • Pakistan - Karachi
  • November 2005 to August 2006

Responsibilities:

• Lead SEO team
• Search Engine Submission

Associate SEO Executive at Evision
  • Pakistan - Karachi
  • December 2004 to October 2005

Responsibilities:
• All kinds of SEO submission

Education

Bachelor's degree, Commerce
  • at Jinnah Collage
  • March 2011

Graduation from Jinnah Collage Karachi University,

Specialties & Skills

Social Media Marketing
Google Adwords
Digital Marketing
Knowledge of CMS
Web Development
Installation of Joomla / Wordpress / VPASP
Store Management (Alibaba, ECrator, etc.)
Off Page Optimization
On Page Optimization
Google Adwords
Squido Lens Creation and Optimization
wordpress theme customization
Cart Management / Paypal Integration (VPASP)
Sitemap Creation & Submission
Web Designing
 Website Hosting Management
Social Media Marketing
Conversion Reports using Google Analytics
Blog Optimization and Management
Google Webmaster Tools
Basic Flash Animations
Store Management (Alibaba, ECrator, etc.)
Google Analytics
Yahoo Answers
SharePoint

Languages

English
Intermediate

Training and Certifications

CIT (Certificate)
Date Attended:
September 2004

Hobbies

  • Book Reading