Amir Bashir

Drove revenue growth by developing and executing marketing strategies to boost brand visibility and market share.
• Identified new business opportunities and fostered strategic partnerships to optimize distribution channels and manage logistics efficiently.
• Analyzed market trends and managed product categories to maximize profitability.

Responsible for Al Biraiq Product sales and Business Development in KSA.ME & SA
Experienced and highly accomplished knowledge of all sales processes.
Demonstrating solid analytical and team management skills.
Proven track-record of generating new business through strategic negotiation while cultivating new relationships with key decision makers.
Develops new channels /accounts through effective leadership.

Responsible for Vegeta, Lino podravka, kiviki brands Sales & development
Multiple Sales Channel Management & Development through business development plan.
Develop meaningful relationships with existing and new customers
Oversaw the work of sales team / representatives
Developed new business for assigned segments/branches
Built strong relationships with customers
Kept customers informed of industry trends
Focus on Sales, Channel development KAC/OT, Wholesale, Traditional Trade, & Horeca with Pricing, Promotion & Marketing. Marketing activities for Example Atl, Marketing Btl. Marketing 360-degree Marketing with Social Media Marketing activates.
Monthly promotions for KAC/OT Channel, Ws and Traditional Trade /Retail channel, for consumer and shopper.
Planning, forecasting and team building Profit and loss Management & analysis channel wise with competitor intelligence for better result.
Development of business strategies channel wise
Business relationships development channel wise
Planning & Forecasting to increase revenue and business development from bottom level to top level including operational issues/warehousing etc.

WORK EXPERIENCE:
Abdullah Abbar & Sons (Nestle Arabia)
Regional sales Manager
Feb 2013to till Date
Multiple channel Management & Development as per Nestle requirement.in all Nestle brands with annual turnover of more than 50 to 200 million in all six categories: Milk. beverages, confectionery, culinary. cerelac etc.
Lead more than sixty people’s sales team to drive and assigned recourses to achieve agreed targets/objects.
Ensured sales team’s conformation to sales targets
Prepared and presented periodic sales reports
Promoted product as they became available
Focus on Planning, forecasting, retail distribution, shelf Management initiatives and in store merchandising.
Make decision based on understanding of market dynamics, opportunities, in line with company strategy to lead in both retail and whole sales & SS channels.
Handling of Nestle customers both primary and secondary. With customer development.
Maintaining the stocks of brands at primary and secondary customer level as per
Nestle policy.
Ensure customers financial and non-financial resources as per Nestle requirements.
Ensuring the implementation Business Development Agreement BDA at customer level.
Guiding primary customer in terms of maintaining FIFO & LIFO through proper stock rotation and passing promotions to trade.
Forecasting of sales with minimum deviations based on activity networks.
Coaching of Supervisors, DSRs in line with define call procedures and implement the Proper use of hand held terminals by daily market visit.
Working on SAP

Al Rajhi Group (Dawliya Factory) (AR Riyadh Saudi Arabia)
National sales Manager
Chocolate Biscuit, Wafer & Confectionary
Feb 2013to Jan 2014
Increased sales by 25 in 8 months by aptly identifying new customers’ needs and understanding budgets and recommending appropriate changes in product lines
Implemented a core sales project named “Go and Get” focused on expanding business with business client which brought in a profit of 3 million sr.
Channel Management & Development. In All KSA with the development & management. Of sales team. As per kingdom, region, area & territory wise.
P&l Management & analysis
Development of business strategies
Business relationships development
Planning & Forecasting to increase revenue.

WORK EXPERIENCE:
Balsharaf Group (AR Riyadh Saudi Arabia)
Regional sales &Key Account Manager (Central Provence)
(Foods & Rice) Baity Al Mithali India Gate Classic etc
Oct2009to Oct 2011

Managed Key Accounts in Saudi Arabia.
Developed comprehensive account plan for designated key accounts that included account set up. Created and Implemented accounts Development Strategies that significantly enhanced growth.
Created client tracking system that allowed sales team to analyze ongoing customer revenue and usage.
Increased profitability of accounts through persistent follow up, phone and field sales calls, product knowledge, and outstanding service. Turned a troubled, non-producing Region into a profitable.
Supervised and analyzed account activity and delinquent reports at account level resulting
Focus on Merchandising, Availability, Visibility in store Promotions, Gondola, and Shelf share.
Balsharaf Group (AR Riyadh Saudi Arabia)
Regional Sales Manager (Eastern Provence)
April2009to Oct 2009
Develop and Implemented Company Business Plan (BDP)
Develop & Implement Perfect shop Concept
Responsible for the delivery of net profits, growth, operational excellence and employee performance of the division.
Responsible for the planning, development and implementation of aggressive and innovative sales and marketing Strategy for principals and customers with a view to ensure adequate penetration, market share, product positioning, growth and performance.
Improve Availability, visibility and distribution
To achieve Primary & Secondary targets for All Brands.
Continuously provide on job training to DSR & motivates them for achieving organizational goals.
Decision based understanding of market dynamics, opportunities, in line with
Company strategy.
Identify new channels for Sales and business development.
Work with ATL, BTL & and 360 Degree marketing plan as per requirement.

UNILEVER PAKISTAN LIMITED
Regional Operation Manger & Area Manager ( Karachi, Pakistan)
June 2007 to April2009
Responsible for target delivery & sales volume plan (Primary & Secondary Sale in & out)
Ensure effective two-way communication between Ho, Branch/Distributors
Manage sales operation process by providing clear communication and understanding as well as accurate information for field sales.
Ensure stock availability for promo/non-promo items according to sales cycle.
Key Responsibilities:
Own Category Forecast and coordinate all supply chain issues
Manage NPI launches/re-launches check list (timing, allocation, stock delivery, Implementation)
Manage and monitor promotions (timing, allocation, stock delivery, execution)
Evaluate key promotional activities
Monitor sales target and distributors’ stock
Ensure and implement UPL's channel strategy policy at Distributors/customer level.
Implemented one face Unilever and assigned recourses to achieve agreed targets/objects.
Focus on retail distribution, shelf Management initiatives and in store merchandising.
Used latest sales techniques like EDGE, ECO, LPPC, and B P.

UNILEVER PAKISTAN LIMITED (BEST FOODS)
Area Sales Manager (Hyderabad and Upper Sindh)
April 2005 to June 2007
Develop, implement and control support action for brand in co-ordination with trade Marketing.
Lead and drive and assigned recourses to achieve agreed targets/objects.
Focus on retail distribution, shelf Management initiatives and in store merchandising.
Make decision based on understanding of market dynamics, opportunities, in line with company strategy to lead in both retail and whole sales.
Handling of UPL's customers both primary and secondary.
Maintaining the stocks of brands at primary and secondary customer level as per
UPL policy.
Ensure customers financial and non-financial resources as per UPL's requirements.
Ensuring the implementation UPL's redistribution policy at customer level.
Guiding primary customer in terms of maintaining FIFO through proper stock rotation and passing promotions to trade.
Forecasting of sales with minimum deviations based on activity networks.
Coaching of TSOs and DSRs in line with define call procedures and implement the Proper use of hand held terminals/booking cards by daily market visit.
Use latest sales techniques like SKU per Call, Value per Call, Drop Size, and
Monitoring through monitoring Board, SKU Penetration and Section Analysis in Order to enhance sales and achieve targets.

UNILEVER PAKISTAN LIMITED
Territory Manager Customer and Channel Development (Sales)
Karachi, Pakistan
December 2002 to April 2005

Sale for casting and planning for the relative territory.
Focus on retail distribution, shelf Management initiatives and in store merchandising.
Ensuring Availability and Visibility of all Unilever Product. .
Handle Second Biggest Distributor Nationally.
Ensuring distributor financial health.
Identify new channels for Sales improvement and continuous growth. Leading Team of 32 Sales Raps and 2 Supervisors.
Training of Sales Raps on regular basis for Sales techniques and Modern equipment
(Hand held terminals).
Close market and competition monitoring by daily market visit.

Driving Company Sales Targets.
Identifying new channels for sales improvement and continuous growth.
Develop, implement and control channel network in coordination with Marketing
Department.
Lead and drive Assigned resources to achieve target /Objectives.

Achievements
Achieve sale man of the year award from Karachi electronics Dealer Association
Achieve sale man of the year award from the company.