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AMIR ZELIH, commercial director

AMIR ZELIH

commercial director·TANIT HYPER DISTRIBUTION

Tunisia

Bachelor's degree, Administration And Business Administration

Work experience

Total years of experience: 21 years, 9 months

commercial director

November 2023 - Present

TANIT HYPER DISTRIBUTION

Nabeul, Tunisia

November 2023 - Present

• Lead commercial strategy for a portfolio of 14 international brands across Tunisia.
• Drive go-to-market execution, pricing strategy, and channel development.
• Manage and expand a network of 500+ POS (Modern
Trade, Retail, Wholesalers).
• Lead and coach sales teams (10-15 members) with
KPI-based performance management.
• Coordinate closely with Marketing, Finance, and
Supply Chain teams.
• Delivered +18% to +25% revenue growth depending
on brand.

Company industry:
FMCG
Job role:
Sales

Sales Manager

August 2021 - July 2023

DEUTSCHCOLOR

Tunis, Tunisia

August 2021 - July 2023

• Developed and executed regional sales strategies aligned with company objectives.
• Increased regional sales by +40% through channel optimization and client acquisition.
• Managed a portfolio of 148 active B2B clients.

Company industry:
Construction & Building
Job role:
Construction and Building

Marketing & Business Development Consultant

January 2019 - January 2021

freelance

Nabeul, Tunisia

January 2019 - January 2021

• Delivered 30+ market studies and growth strategies for SMEs.
• Supported clients in business planning, budgeting, and multichannel marketing.
• Contributed to sales and visibility improvements ranging from +15% to +25%.

Company industry:
Mechanical Engineering
Job role:
Marketing and PR

Regional Sales Director

January 2017 - January 2018

BIGDEAL

Nabeul, Tunisia

January 2017 - January 2018

• Managed commercial operations for Cap Bon region covering 167+ partners.
• Increased deal volume and revenue by +35%.
• Led key account negotiations and client retention
initiatives.

Company industry:
Business Support Services

Sales Manager

December 2010 - February 2017

Librairie Asdrubaal

Siliana, Tunisia

December 2010 - February 2017

Designed and implemented action plans to promote products and monitor execution.
Defined marketing actions, increased revenue and sales volume, managed inventory, and developed customer loyalty.

Company industry:
Retail & Wholesale

General Manager

August 2006 - December 2010

Zelih Production

Tunis, Tunisia

August 2006 - December 2010

Directed all company activities at national and international levels (fashion shows, modeling agency, and organization and production of artistic events).

Company industry:
Entertainment

Sales Director

January 2002 - July 2004

Triglobal Capital Management

Montreal-Ouest, Canada

January 2002 - July 2004

Tasked with restoring financial operations, improving market positioning in Quebec, offering investment products, defining strategies, managing marketing budgets, analyzing results, and implementing corrective actions.

Company industry:
Financial Services

Financial Advisor

January 2001 - January 2002

Investors Group

Montreal, Canada

January 2001 - January 2002

Developed investment strategies for existing clients, executed stock market buy/sell operations, and ensured after-sales service.

Company industry:
Manufacturing

Education

Université du Québec à Montréal

January 2003

January 2003

Bachelor's degree, Administration And Business Administration

Canada

Tunisia

July 1999

July 1999

Bachelor's degree, Economics & Management

Tunisia

Skills

Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Project Management
Expert
Project Management
Expert
Sales Management
Expert
Sales Management
Expert
Accounting
Intermediate
Accounting
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
Team Management
Expert
Team Management
Expert
Negotiation
Expert
Negotiation
Expert
Management
Expert
Management
Expert
Business Development
Expert
Business Development
Expert
Marketing Strategy
Intermediate
Marketing Strategy
Intermediate
Administration
Expert
Administration
Expert
Key Account Management
Expert
Key Account Management
Expert
Event Management
Expert
Event Management
Expert
Public Relations
Expert
Public Relations
Expert
Communications
Expert
Communications
Expert
Operation
Expert
Operation
Expert

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Hobbies and interests

Fashion, Cinema, Sports, Travel