Sales & Marketing Supervisor
Unilever
Total years of experience :3 years, 3 Months
Responsible for managing relationships and sales of key distributors across the Lahore region (4 nos.) that comprised of 1400+ retail outlets across 17 routes.
▪Responsible for the launch of promotional activities and other marketing communications with the channel network to enhance sales performance.
▪Manage the daily performance work sheet of Merchandisers, Sales Routes and Sales Offices and submit weekly reports to the Sales Manager.
▪Conduct Market/Channel Survey and submit Performance reports on Product Availability, Quality of Distribution Service and Market Competitiveness at periodic basis to support the Product Development & Marketing initiatives.
▪Perform Retail Store Clustering on the basis of Market Size, Performance, Customer Demographics and Retail Store format and to facilitate better demand forecasting and faster inventory turnover.
▪Conduct periodic Retail Audits to evaluate the Retail Visibility; engage and negotiate arrangements with retailers to improve upon.
▪Key Achievement: Increased territory sales by more than 15% of assigned sales target in FY '2009 by successfully launching promotional activities in line with market demands.
▪Key Achievement: Key member of the Sales & Marketing Team that won the Unilever Best Cluster Branding Award for the Lahore region in FY '2009 and the Brand Appreciation Award in FY '2008 for Product Availability and Merchandising Excellence from "Petro-Mart", leading retail chain of Lahore region.