Head - Sales & marketing
Shalina Healthcare Limited
Total years of experience :23 years, 2 Months
Responsible for topline and bottom line for the OTC range of products.
Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis
Plan and execute the ATL and BTL activities for all the brands as per the sales and marketing plan.
Ensure that all the trade channels are serviced through the sale force.
Ensure that all the vacancies are filled up on timely basis and the manpower is complete.
Make AOP for all the brands and ensure that the same is achieved month on month basis.
Key Deliverables
Over all handling of Reliance GSM business in North Delhi.
Responsible for managing gross adds and net adds.
Achieve channel infrastructure targets.
Partner life cycle management : onboarding, performance evaluation & improvement.
Ensure optimum outlet extraction through market inputs.
Increase market share of Reliance by ensuring new customer acquisition into Reliance network.
Achieve overall cluster revenue targets.
• Prepaid sales of Idea Cellular Limited in part of Delhi city.
• Increase CMS of Idea by ensuring new customer acquisition into Idea network.
• Ensure maximum porting from other operators to Idea Network.
• Ensure revenue generation by providing proper service through distribution network to retailers.
• Current monthly revenue is Rs.60 million
• Business Development via establishing a network of dealers and channel partners.
• Retail development through structured distribution model.
• Ensure adherence of sales targets in the assigned region.
• Monitoring route to market activities; implementing effective strategies to maximize route sales.
• Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & distribution strategies.
• Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.
• Maintain strong relations with key distributors, key accounts and institutional clients.
• Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.
Designation: Branch Manager - Lagos Food Division
Product Categories: Biscuit, Beverages, Canned Fish, Baby Food, Milk Powder, Chocolate, Mayonnaise, Tomato Ketchup, Green Peas
Brands: McVities, Pringles, Ovaltine, Mars, Ferrero, Vitamilk, Geisha, Friso, Kerrygold, Complan, Heinz, Tropika (12 Brands and 73 SKU)
Location: Lagos, Nigeria
Key Deliverables
• General administration of the branch.
• Achievement of value target on monthly basis.
• Category wise volume targets.
• Ensure product visibility in trade through team of promoters and merchandisers.
Jan 2007 to Feb 2008: Area Sales Manager, Lucknow
Jan 2005 to Dec 2006: Senior Sales Officer, Delhi
Apr 2002 to Dec 2004: Sales Officer, J&K
Jan 2001 to Mar 2002: Sales Officer, Punjab
Work Deliverables as Area Sales Manager:
• To handle a team of 6 Sales Officers in the state of Uttar Pradesh, India.
• To make the annual business plan for the region and make strategy to achieve the same on month on month basis.
• To effectively communicate the corporate communications down the line for the smooth functioning of the system and avoid any deviation from these guidelines.
• To make sure that all team members achieve their monthly targets of volume and value both.
Post Graduate Diploma in Business Management, with major in Marketing and minor in Finance.