Director - New Business Development & Technical Services
KOHLER
Total years of experience :25 years, 6 Months
I with my team of 200+ people incubate (Build Operate & Transfer) new business for KOHLER ASIA (roadmap 25% business contribution) enabling strategic intent of KOHLER becoming No.1 brand by 2026for, establishing organization as Complete Solution Brand within Kitchen & Bath space. My team comprises self-sufficient business functions (Sales, Marketing, SCM, Field services, Back-end operation) incubating these businesses.
I am also in charge for Technical Services / After Sales Services for the region providing support to retail consumer in 500+ towns & top 100 Key Accounts (top developers & Hospitality Chain). Our business is a balanced portfolio with equal turnover from B2C & B2B with strong influencer management program for desired result. I am part of leadership team for India & South Asian Market which drives strategic & operational excellence for the region.
In capacity of Head for Marketing for India I with my team of 16 Product & Brand managers and trade Marketing teams spearheaded Strategy & marketing operations; was instrumental in creating robust product architecture, channel strategy, S&M re-organization, sound NPD process, new brand identity & solid digital foundation. My tenure delivered business blueprint for company’s foray into 2/3-wheeler segment & business launch leading to No.3 position within 4 years; also played key role in due diligence & transition of a critical M&A of the organization. The business turnover was INR 9000 Cr
Head of Category with solid P&L responsibility for 45%+ company’s turnover & most profitable with sustainable growth.
Key responsibility was to maintain healthy & winning product architecture & it’s in-market execution for sustainable & profitable growth. Specifics were Product Strategy;create & execute NPD as per C2C (Whirlpool Global Product development process), lead front end CFTs to launch products in the marketplace; Investment Responsibility (budgeting & Management of Capex & Revex) basis Profitability and business returns- EVA, Volume, GM, in-depth consumer research for in-sighting/ understanding); Collaborate with Technology team (India & Global), execute brand campaign, managed market launch & team; Cost Management-Ideate for product solutions for cost efficiency; enabled Exports / Institutional Sales with product planning, right cost delivery and support in opportunity mapping.
Lead the Product Development for South Asian region, spearheaded the New Product Development for Refrigerators ( Direct Cool, Frost Free, Multi Door ) for Whirlpool Asia region.
Key responsibility was to maintain healthy & winning product architecture & it’s in-market execution for sustainable &
profitable growth. Specifics were Product Strategy;create & execute NPD as per C2C (Whirlpool Global Product
development process), lead front end CFTs to launch products in the marketplace; Investment Responsibility (budgeting &
Management of Capex & Revex) basis Profitability and business returns- EVA, Volume, GM, in-depth consumer research
for in-sighting/ understanding); Collaborate with Technology team (India & Global), execute brand campaign, managed
II
market launch & team; Cost Management-Ideate for product solutions for cost efficiency; enabled Exports / Institutional
Sales with product planning, right cost delivery and support in opportunity mapping.
Liaison between Marketing & R&D on issues of performance feedback and field failure requiring product improvement. Key
responsibility was Market survey on technical performance & troubleshooting
Validation & Implementing product (Bolero, Marshal); Worked on ‘SCORPIO’ & new technology product (Poly V belt system
for Bolero); Arrested major field complain on Armada Vehicle (oil consumption & oil throw);Successfully completed the
development project with Roulunds, Denmark); Successfully completed Euro II Engine development with Mico, India;AVL
Austria - certified for Simulated Engine Testing procedure
Organisation I Eicher Tractors
V (Bihar, Orissa & West Bengal);Ensuring the after-sales service set - up at 14
dealers in Bihar, Orissa & West Bengal; Accountability for warranty claims, free service coupons, Company depot at Patna;
Monitoring the Pilot batch (new introduction) and feedback to R&D;Field related legal & administrative issues; Market
development & Product promotion through in-field activity
The specialization was in Machine Dynamics , Maintenance Engineering & Industrial Tribology ( science of Friction, wear & lubrication)
Branch 2nd Rank All India 82nd rank (98.86 percentile) in GATE ( Graduate Aptitude Test for Engineer's) qualifying examination for M.Tech Admission
All India 82nd rank (98.86 percentile) in
All India 82nd rank (98.86 percentile) in