Deputy Vice President
Zee Media Corporation
Total years of experience :24 years, 9 Months
The job entails understanding the requirements of individual clients in terms of their markets & target audiences and working out customised packages for individual clients, in close association with their advertising agencies, to give them the full advantage and matching their requirements.
➢ ZEE NEWS LTD./ ZEE TELEFILMS LTD.
• Presently working as Deputy Vice President - Sales since Apr' 2010. Working specifically as the Regional Head - East on all channels of Zee News Ltd. since Sept' 2003. Joined as Executive - Sales with Zee Telefilms Ltd. in Sept' 2000.
• Also, heading the national sales of 24 Ghanta (the Bengali news channel from our network)
• Have shown consistent growth in terms of revenue year on year.
• Handling a team of about 20 members.
• Was part of a 4-member team that serviced a client base of national as well as local clients from the eastern region prior to Sept' 2003 when we were working as a network which included channels like Zee TV, Zee Cinema, Zee Bangla etc
• The job entails understanding the requirements of individual clients in terms of their markets & target audiences and working out customised packages for individual clients, in close association with their advertising agencies, to give them the full advantage and matching their requirements.
• Was responsible for the generation of revenues for all the channels of the network.
• Was responsible for sourcing numerous local clients mainly for the regional channels.
• Servicing agencies such as Mindshare, Initiative Media, Interactions, The Media Edge, Pressman Advertising, R K Swamy BBDO, Interactions, Situations Advertising etc.
• Servicing clients such as Exide Industries, ITC Ltd., Khaitan India Ltd., Emami Ltd., Tata Steel Ltd., Rupa Hosiery, Lux Hosiery, Dey's Medical Stores Ltd., G D Pharmaceuticals, P C Chandra Jewellers, Berger Paints, Tata Steel, Berger Paints etc
➢ TATA INFOMEDIA LTD. (Formerly TATA DONNELLEY LTD.)
• Worked as a Response Executive, for SEARCH - an industrial magazine & OVERDRIVE - a car & bike magazine, with the Special Interest Publications Division from July' 99 to Aug' 2000. The job involved generating revenue by the way of acquiring advertisements and subscriptions. The job involved handling the entire eastern region in terms of product promotion and subscriptions too. Overseeing the circulation of the magazines in the eastern region was also a part of the job, which was done by coordinating with Indian Book House (IBH), our distributor. The job involved a great deal of interaction with advertising agencies as well as corporate clients.
• Worked for the Better Photography BLACK BOOK' 2000 in terms of collection of profiles of photographers of the eastern region.
• Involved in the launch of AVMax, an audio and video magazine, in Dec' 99.
• Involved in and completed the deal for the export of all the magazines of Tata Donnelley Ltd. to Bangladesh.
Projects undertaken:
➢ "Analysis of 'Retail Store Audit' for identifying new products for launching." - was the title of the Summer Project done for the Marketing Department of Dolphin Laboratories Ltd., a pharmaceutical company, at Ahmedabad. The project involved analysis of ORG-MARG retail data together with a study of the pharmaceutical market in Ahmedabad and a subsequent feedback from doctors there to identify new products that can be launched by the Company. The duration of the project was 6 weeks.
➢ Various other in-house projects done as a part of the PGDBM course on retail chain stores, Bajaj Auto Ltd., INDAL to name a few.
Computer literacy: Proficient with Windows supported applications, softwares like Media
XPress and the internet.
Post Graduate Diploma in Marketing with ACIM Qualification.
Post Graduate Diploma in Marketing with ACIM Qualification.
B.Sc. (Bio-Science) from Ashutosh College, Calcutta with 57% marks, the subjects being Zoology, Botany, Chemistry & English, in 1996.
Pre-University from St. Edmund's College, Shillong with 70% marks, the subjects being Physics, Chemistry, Biology, Mathematics & English, in 1994.
➢ I.C.S.E. from St. Edmund's School, Shillong with 77.4% marks in 1992.