COMMERCIAL DIRECTOR
Iisal
Total years of experience :19 years, 11 Months
In my capacity as Commercial Director at IISAL Technology in KSA, I have been pivotal in crafting and executing a robust commercial strategy. This entails meticulous market research, strategic planning, and the adept use of key performance indicators (KPIs) to optimize commercial metrics. My role encompasses diverse areas such as business expansion, sales, marketing, and development, with a central focus on driving revenue, ensuring profitability, and fostering sustainable growth. The key facets of my responsibilities include:
• Market Research and Business Planning:
o Undertaking in-depth market research to inform the creation of comprehensive business plans.
o Analyzing data to pinpoint opportunities for expansion and development.
• Financial Planning:
o Setting financial goals and formulating budget plans in alignment with company objectives.
• Team Leadership:
o Guiding and developing the sales and marketing team to achieve overarching revenue success.
o Spearheading changes to align team efforts with strategic goals.
• Metrics and Targets:
o Steering efforts towards specific target metrics to gauge and enhance success.
• Revenue Generation:
o Identifying opportunities for revenue growth and implementing strategies for new customer acquisition.
o Overseeing the implementation of effective customer acquisition strategies.
• Customer Relationship Management:
o Cultivating and managing relationships with both new and existing clients.
o Identifying and promoting product features to elevate customer engagement.
• Alignment with Company Goals:
o Developing and executing commercial strategies that seamlessly align with company objectives.
o Propelling growth through meticulous strategic planning and execution.
This comprehensive approach underscores a well-rounded commercial strategy aimed at achieving sustained growth, financial success, and elevated customer satisfaction. My dedication to strategic planning, adept team leadership, and ensuring alignment between commercial efforts and organizational goals have been integral to the ongoing success of IISAL Technology.
As the Founder and General Manager of TAGS FOR LESS in Dubai, UAE, I directed efforts towards optimizing efficiency, elevating departmental profits, and overseeing the overall company operations. My leadership encompassed critical areas including staff recruitment, budget management, and the strategic implementation of price promotions for customer engagement. Notable contributions include:
• Strategic Planning:
o Developed and executed a comprehensive strategy fostering business growth.
o Set and achieve ambitious targets in a dynamic and competitive market.
• Operational Management:
o Directed day-to-day operations, establishing and monitoring performance goals.
o Led recruitment, onboarding, and training initiatives for a high-performing team.
• Financial Management:
o Monitored cash flow, and established and surpassed sales goals.
o Maintained budgets, evaluated financial performance, and consistently met financial objectives.
• Process Improvement:
o Implemented internal process improvements, enhancing overall productivity.
o Pioneered innovative approaches to modernize procedures and identified areas for optimization.
• Policy Development:
o Established and implemented policies ensuring efficient task completion.
o Upheld and enforced company standards for excellence and quality.
• Business Expansion:
o Explored opportunities for business expansion and cultivated strategic professional relationships.
o Contributed significantly to overall growth.
• Supplier Management:
o Developed and regularly updated a preferred supplier list, ensuring optimal partnerships.
• Performance Tracking:
o Set and diligently tracked weekly performance goals for the team.
Through these initiatives, I played a pivotal role in consistently achieving financial objectives, implementing efficiency improvements, and fostering a positive and ambitious work environment, contributing significantly to the sustained success and growth of TAGS FOR LESS.
In the role of Vice President at Rubaiyat Luxury Fashion Group in KSA, I played a crucial role in shaping and executing the company's growth strategy while overseeing multiple departments to achieve targeted objectives. My key contributions include:
• Strategic Planning:
o Formulated short and long-term goals in alignment with the company’s growth strategy.
o Crafted the overall mission, values, and strategic goals.
• Interdepartmental Collaboration:
o Collaborated seamlessly with diverse departments to ensure collective alignment with company objectives.
o Conducted in-depth analyses of financial statements and key performance indicators to gauge the company's financial position.
• Performance Improvement:
o Enhanced overall company performance through cost optimization strategies and revenue generation.
o Spearheaded the identification and implementation of new processes, technologies, and systems to enhance operational efficiency.
• Business Development:
o Identified and pursued new business opportunities, resulting in increased market share and successful expansion into new markets.
o Engaged in high-stakes negotiations to secure profitable contracts and cultivate mutually beneficial relationships.
• Customer Engagement and Loyalty:
o Utilized advanced data collection tools to analyze and elevate customer engagement and loyalty.
o Led and monitored the team, ensuring the delivery of an exceptional customer service experience.
• Team Leadership and Development:
o Spearheaded the recruitment, hiring, and training of high-performing management-level teams.
o Provided strong leadership, guidance, and evaluation of employee work, fostering a healthy working environment.
• Operations Management:
o Oversaw internal operations across sales, marketing, finance, human resources, and IT.
o Established and implemented policies, practices, standards, and security measures to optimize operations.
• Representation and Events:
o Represented the company at high-profile events and conferences.
• Training and Development:
o Oversaw comprehensive employee training and development programs to ensure a highly skilled and motivated staff.
• Budgeting and Expansion:
o Developed and managed new business budgets, consistently assessing the effectiveness of expansion opportunities.
By effectively leading teams, optimizing operations, and implementing strategic plans, I played a pivotal role in contributing to the success, growth, and achievement of key performance indicators and financial goals during my tenure as Vice President at Rubaiyat Luxury Fashion Group.
As a Regional Operations Manager at TSC (The Sultan Center) overseeing operations across multiple countries, I directed efforts towards enhancing sales and profitability while maintaining rigorous standards for production, quality, and customer service. Key achievements include:
• Sales and Profit Improvement:
o Formulated and executed strategies to elevate sales and profits.
o Provided data-driven insights for assessments and strategic planning.
• Operations Management:
o Developed and implemented action plans for production, productivity, and quality standards.
o Conducted troubleshooting, audits, and trend analyses to optimize operations.
• Financial Management:
o Successfully met financial goals through meticulous estimation, annual budget development, and proactive deviation assessments.
o Implemented corrective measures to ensure the attainment of financial objectives.
• Loss Prevention and Compliance:
o Spearheaded initiatives to increase store profits and reduce losses.
o Ensured strict adherence to corporate policies for receiving and storing goods.
• Facility and Equipment Oversight:
o Managed the maintenance of all store equipment and facilities.
• Team Leadership and Conflict Resolution:
o Effectively supervised junior managers and workers.
o Addressed customer complaints and resolved employee issues.
• Project Management:
o Delivered successful cross-functional projects within a specified time, cost, scope, and quality requirements.
o Managed retail processes, and performance metrics, and implemented improvement solutions.
• Motivation and Team Building:
o Inspired branch managers to excel in their roles.
o Focused on fostering communication, teamwork, and consensus across the organization.
• Recruitment and Talent Management:
o Ensured strict adherence to recruiting standards and methods.
o Collaborated with managers and business experts on the technical aspects of the region.
• Operational Efficiency and Skill Building:
o Led the team in comprehensive operations planning and execution.
o Analyzed challenges and develop strategic approaches to improve operational efficiency.
o Mentored team members in formal and informal settings to enhance their skills.
By integrating sales strategies, operational efficiency, and effective project and team management, I played a pivotal role in contributing to the overall success and growth of TSC during my tenure as Regional Operations Manager.
During my tenure as a key contributor at Senwan Trading Co. in Libya, I led an impactful array of responsibilities and strategic initiatives to drive revenue growth, enhance profitability, and accomplish overarching business objectives. The outlined breakdown delineates my pivotal role in steering the company's business development, sales, marketing, and strategic management efforts:
• Identifying New Opportunities:
o Conducted meticulous market research to identify emerging trends and align offerings with customer needs.
o Explored novel brands, franchise opportunities, and potential business deals for strategic expansion.
• Sales Pipeline Management:
o Spearheaded the management and development of the existing sales pipeline.
o Implemented effective marketing strategies to attain sales and strategic objectives.
• Partnership and Deal Management:
o Cultivated and maintained robust relationships with potential partners.
o Orchestrated the seamless closing of new business deals, encompassing contract negotiation and integration with business operations.
• Market Presence:
o Actively participated in relevant seminars, conferences, and events to stay abreast of industry trends.
o Executed targeted marketing strategies, enhancing brand visibility and facilitating financial growth.
• Category Recommendations:
o Regularly presented innovative category recommendations to the Merchandising Manager, grounded in financial insights, emerging trends, and plans.
• Sales Process and Strategy:
o Formulated and executed a robust sales strategy encompassing forecasting, pricing, expenses, profitability, and new product development.
o Established and managed channel sales distributors for extended market reach.
• Budgeting and Performance Metrics:
o Set precise budgets for purchasing and defined objectives for each store.
o Monitored and held discussions on performance metrics with retail partners and store managers.
• Cost Control and Risk Assessment:
o Implemented stringent measures to control operating costs and expenses. - Conducted thorough risk assessments, providing recommendations based on comprehensive analysis.
• Marketing Program Implementation:
o Developed and implemented targeted marketing programs, aligning with revenue and profitability objectives.
• Branding and Image Maintenance:
o Oversaw branding activities both offline and online.
o Ensured a cohesive company image across all production lines and advertising materials.
• Execution Roadmap:
o Formulated a meticulous roadmap for execution, detailing contact names, meeting cadence, pre-selling activities, testing plans, and delivery plans.
o Innovation and Adaptation:
o Fostered a culture of innovation to adeptly respond to changing market dynamics.
o Continuously assessed and refined strategies based on dynamic market feedback.
• Communication and Collaboration:
o Cultivated open communication and collaboration across departments, ensuring alignment of executives, sales, marketing, finance, and logistics.
o Regularly updated and aligned all teams with evolving business goals and strategies.
• Metrics and KPIs:
o Defined and rigorously tracked key performance indicators (KPIs) to measure success and identify areas for improvement.
o Leveraged metrics for informed, data-driven decision-making.
• Training and Development:
o Invested in comprehensive training and development programs for staff, enhancing their skills and adaptability.
o Stayed abreast of industry best practices, incorporating them into the business strategy.
• Customer-Centric Approach:
o Prioritized customer satisfaction and engagement in all business activities.
o Systematically collected and analyzed customer feedback, driving continuous improvement in products and services.
My proactive and adaptable approach, coupled with a strategic mindset, played a pivotal role in steering Senwan Trading Co. toward sustained growth and long-term success during my tenure.
As the Operations Manager at Al-Shaya International Trading Co., I spearheaded initiatives aimed at bolstering sales, ensuring profitability, and upholding operational excellence. My strategic approach encompassed meticulous evaluations, comprehensive strategic planning, and effective implementation strategies. Here is a concise summary of the methods employed to achieve these objectives:
• Market Analysis:
o Conducted in-depth market research to identify high-potential commercial areas.
o Evaluated demographics, foot traffic, and competition in potential locations.
• Store Opening Strategy:
o Formulated a comprehensive strategy for the launch of new stores, considering market demand and customer preferences.
o Orchestrated grand opening events to generate excitement and attract customers.
• Recruitment and Training:
o Implemented a robust recruitment process ensuring the selection of highly qualified candidates.
o Executed comprehensive training programs for new employees, enhancing their skills and product knowledge.
• Employee Development:
o Continuously invested in staff development to keep them abreast of technological advancements and industry trends.
o Conducted ongoing training sessions to improve efficiency and adaptability.
• Efficient Task Completion:
o Established streamlined processes for efficient task completion.
o Ensured timely follow-through on requests and tasks, maintaining operational efficiency.
• Optimized Inventory:
o Implemented inventory management systems to track product performance and demand.
o Focused on stocking the best-selling items to maximize sales and reduce carrying costs.
• Operational Delivery Model:
o Developed and implemented an operational delivery model aligning with the brand's offerings, ensuring consistency across all markets.
o Regularly reviewed and updated the model based on market feedback and changing trends.
• Marketing Intelligence:
o Gathered marketing intelligence to stay informed about industry trends, customer preferences, and competitor activities.
o Utilized data analytics tools to analyze customer behavior and adjust marketing strategies accordingly.
• Management Roles and Training:
o Established clear management roles emphasizing customer service, product knowledge, and sales targets.
o Provided ongoing training to store managers to enhance leadership skills.
• Performance Management:
o Implemented a performance management system to track and improve store performance.
o Regularly assessed sales data, identified trends, and took corrective actions as needed.
• Adaptability and Innovation:
o Fostered a culture of adaptability and innovation within the organization.
o Encouraged employees to suggest improvements and implement innovative ideas.
• Expense Management:
o Monitored and controlled salaries, shrinkage, and other controllable costs.
o Conducted regular cost-benefit analyses to identify areas for cost reduction without compromising quality.
• Strategic Business Plan:
o Developed and regularly updated a comprehensive annual business plan for the brand. - Aligned the plan with sales targets, market trends, and operational capabilities.
• Sales Maximization:
o Maximized sales across all stores through coaching and performance management.
o Implemented incentive programs to motivate staff and drive sales.
• Customer Service Excellence:
o Prioritized customer service and brand experience to enhance customer loyalty.
o Encouraged teamwork and integrity among staff to create a positive work environment.
• Performance Metrics:
o Defined key performance indicators (KPIs) for each area and regularly evaluated performance against these metrics.
o Implemented a feedback system to gather insights from customers and employees.
During my tenure as Operations Manager, these methods and suggestions not only enhanced sales, improved profitability, and maintained high standards but also ensured sustained success for Al-Shaya International Trading Co.
In my capacity as Retail and Wholesale Manager at Nike International in the Middle East from 2001 to 2005, I played a pivotal role in driving strategic initiatives aimed at refining market research, distribution channels, and operational efficiency. The following encapsulates key responsibilities and strategies implemented during my tenure:
• Thorough Market Research:
o Conducted comprehensive market research to identify and address challenges within the existing distributor network.
o Collaborated with the wholesale customer base to gather valuable insights for systematic issue resolution.
• Distributor Problem Resolution:
o Devised a strategic plan to effectively resolve issues with longstanding distributors.
o Explored restructuring or renegotiating contracts based on market needs and feedback.
• Tailored Inventory Solutions:
o Introduced customized inventory solutions based on market demands and customer preferences.
o Utilized data analytics to optimize stock levels and ensure efficient merchandising management.
• Nike Store Establishment:
o Actively promoted and contributed to the establishment of Nike stores in Saudi Arabia.
o Collaborated with local partners and explored franchise opportunities to elevate brand visibility.
• Market Potential Investigation:
o Led a comprehensive investigation into Nike's potential in the Saudi market.
o Conducted thorough analyses of market trends, consumer behavior, and the competitive landscape to identify strategic growth opportunities.
• Strategic Stock Ordering:
o Implemented advanced stock ordering practices, anticipating trends and securing stock eight months in advance.
o Leveraged predictive analytics and industry forecasts for accurate demand planning.
• Effective Employee Management:
o Successfully managed a diverse team of 120 employees across 18 stores.
o Prioritized ongoing training and development initiatives to ensure the team was well-equipped to navigate dynamic market conditions.
• Active Participation in Pre-Order Meetings:
o Attended and actively contributed to all CMEA (Central and Middle East Africa) and EMEA (Europe, Middle East, and Africa) pre-order meetings.
o Provided valuable insights and recommendations influencing the finalization of Nike products for the region.
• Market-Tailored Marketing:
o Adapted global marketing strategies and campaigns to align with the specific needs and cultural nuances of the Saudi market.
o Collaborated with local marketing agencies to ensure campaigns resonated effectively with the target audience.
• Feedback Mechanism Implementation:
o Established a robust feedback mechanism to systematically gather insights from employees, customers, and partners. - Utilized gathered feedback to iteratively refine strategies and operational approaches.
• Performance Monitoring:
o Implemented key performance indicators (KPIs) for meticulous monitoring of the success of marketing strategies and distribution efforts.
o Conducted regular evaluations to make data-driven adjustments for continuous enhancement.
• Cultural Sensitivity Emphasis:
o Maintained a keen awareness of and sensitivity to cultural nuances within the Saudi market. - Ensured that all business practices strictly adhered to local regulations and cultural expectations.
• Strategic Local Partnerships:
o Fostered impactful collaborations with local businesses, influencers, and organizations to bolster Nike's brand presence. - Established partnerships aligned with Nike's values that resonated authentically with the local audience.
Through the meticulous implementation of these strategies, the approach was tailored to the Saudi market, effectively resolving distributor challenges, optimizing inventory management, expanding Nike stores, and establishing a robust brand presence in the region. My commitment to continuous monitoring, feedback incorporation, and cultural sensitivity played a pivotal role in ensuring sustained success in this dynamic market.
Economic and business management