أمجد دياب

Leading various design projects from inception to execution within the Customer and Vendors Experience Design teams. Worked on JumiaPay revamping project to provide the best‐in‐class financial planning experience.
Contributing to the rapid iterations of prototypes and MVPs (Minimal Viable Product) within a cross functional team mainly in B2B and B2CExperience with data management and state management.
Reviewing iterations to ensure optimum user traction.
Designing widgets, chatbots, web applications and mobile applications to solve complex business challenges.
Designing proof of concepts using human centric design principles and rapid prototyping in close partnership with product managers.
Leading and participating in UX Research and Design thinking workshops to ensure optimal digital data products. Revamping and updating Jumia's design patterns library.
Working closely with internal stakeholders partners from brand and marketing team to ship highly usable experience to Jumia's users.
Working closely with the development & Business teams to ensure the usability of designs in user hands and to ensure the balance of optimizing business objectives & user management.
Defining User Personas & User Journeys to define the best decisions of needs for a global user. Expert using prototyping & wireframing tools such as Figma, Adobe Experience Design.
Solid understanding of complex information architectures.
Working on decreasing the frustration rate for sellers experience.
Participating into Jumia's design system.
Monitoring features by defining the metrics and key success criteria for measuring the features updates.
Working closely with CPO, doing experiments, and improving UX metrics.
Using analytics tools like (Qualtrics, Google Analytics and Amplitude) For creating the funnels and conversions to monitor the updated results and discuss it with the team.
Recommending new technologies and tools to optimize our product design process. Documenting and moving Jumia culture for the next generations.

Succeeded in founding creative ways to solve UX problems for usability and findability as we have revamped the old system for Etisalat.
Drove user‐centered designs to ensure the highest levels of customer satisfaction, through collaboration with stakeholders. Got solid experience in product specifications and user psychology.
Accomplished a new ecosystem for business consumers.

Built new engaging UX solutions experience & Visual Designs that evolves and improves the user time. Developed wireframes and prototypes around customer needs.
Worked with UI designers & developers to implement usable designs.
Worked closely with partners representatives to maintain and revise the creative direction of the new system. Successfully managed a difficult time to meet the project's added features.
Conducted and participated user testing activities.