أمجد صديق

General Manager - since Jan 2010 - Present
• Developing systems and procedures for the benefit of organization and team.
• Guide, control and motivate a staff base of 200 and enhance a massive SALES growth.
• Shoulder the responsibility of identifying, discussing, negotiating new contracts.
• Conduct 'SWOT' analysis and utilize findings for designing customized strategies to enhance customer services.
• Prepare an annual sales and marketing strategy and budget and continuously monitor and report on its achievements on a monthly and annual basis to the CEO.
• Developed a staff motivational commission & bonus structure that increased the staff morale and their contribution to the company.
• Collate market intelligence to penetrate into new markets and driving business acquisition through various channels.
• Define business mission and performance standards across all functional areas and periodically review performance with deft application of concurrent management audit procedures.
• Oversee all advertising, publicity and brand management.
• Oversee all client inquiries & requests are appropriately responded in a timely manner.
• Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness.
• To attend Regional and Global trade shows to bring in new business.
• Excellent communication skills for presentations.

Principal Consultant, Concept Training, New Delhi, Jun 2008 to Dec 2010
(Division of Al Noor International, Muscat - Concept training is an international training company.)
• Solely responsible for training & counseling of students in various prestigious campuses across New Delhi on customized courses covering Sales Skills, Conflict Handling, Emotional Intelligence, Corporate & Social Etiquette, Customer Relations, Body Language, Grooming, Interview Skills.
• Created all short and long-range business plans, conceived and developed all marketing initiatives, initiated and secured sales, prepared all proposal and agreements and recruited international team of consultants with full P&L responsibility.
• Interfaced & coordinated closely with media, advertising, schools, colleges, govt. bodies and corporations to promote and launch Concept Training in India.
• Designed mutually profitable, long term arrangements by structuring/ restructuring, negotiating and launching alliances.

Director, Al Zurikha Higher Education / Al Noor International, Feb 2002 to Nov 2010
• Geared the activities to introduce Le Cordon Bleu to the Royal Palace Kitchen at Muscat.
• Formulated strategy to strengthen every student's personal and interpersonal skills, and nurtured them as leaders in the competitive global market.
• Instrumental in negotiating and overseeing a Training Programme for 6 Top Chefs at Le Cordon Bleu, PARIS and 10 Junior chefs at American University of Beirut.
• Established plan to regularly visit Schools and Colleges across Oman to introduce the Courses of various Universities and conduct student recruitment.

Accountable for developing big business of award winning interactive training courses that met the Info-Tech needs of business education and government organizations.
• Drove the system & efforts for the launch of the “Home Learning” concept, which has since been a resounding success, and the first of its kind in the Middle East.
• Successfully planned and conceptualized various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing cost effectiveness and competitor’s strategies and proceedings.
• Set and fine-tune an excellent operational base which is ratified by a very high customer retention ratio, focus on productivity and operational efficiency translating into cost savings and bottom line improvement.
• Strategize and initiated to launch & manage IDP Education Australia into Oman to provide and promote access to training and education resources in Australia for interested parties in Oman.
• Honored for organizing educational seminars and fairs, as well as counseling individuals and government agencies on educational information in Australia.

Senior Marketing Specialist -Mohsin Haider Darwish, Muscat, Oman - August 1997 - April 1999

• Performed responsibilities as a Marketing Specialist with the Computer and Office Automation and Telecommunication (COAT) Division of Mohsin Haider Darwish, one of the most professionally managed and reputed business houses in Oman.
• Responsibilities included advertising and direct marketing of OCE and Minolta Office Automation Products, as well as Nokia Cell Phones.
• Handled major sales accounts such as Ministries of Oman and Banks.

(Refer last page attached to view detailed functions performed in Sales Management)

Sales Manager- Maathir LLC, Muscat, Oman - April 1995 - July 1997

• Performed responsibilities as a sales manager in Maathir LLC, a multi-division group with products including granite, trading, aviation and oilfield supplies.
• Managed a sales staff of 20, dealing with luxurious brands of perfumes, cosmetics, designer watches and jewelry comprising international brands such as Chanel, YSL, Concord and Movado.

(Refer last page attached to view detailed functions performed in Sales Management)

Senior Marketing Consultant-Bishara Establishment (Xerox), Muscat, Oman - July 1991 - March 1995

• Performed responsibilities as Marketing Executive for Bishara Establishment (Xerox), a division of the Oman's leading & Prestigious Business House: Omar Zawawi Establishment, which is the sole distributor in Oman of Xerox products.
• Marketed the full range of low, mid and high volume photocopiers, fax machines, Laser Printers, Color Copiers, Alcatel Duplicators, and Electrostatic Plotters.
• Consistently over achieved management targets on monthly, quarterly and strategic product placement.
• Evolved and implemented effective marketing strategies for company products by selling ideas, not just 'boxes'.
• Accounts include private sector as well as Government Agencies.

(Refer last page attached to view detailed functions performed in Sales Management)

Territory Manager-Modi Xerox, Madras, India - 1990 - 1991
• Performed responsibilities as Territory Manager with Modi Xerox, Xerox's India distributor.
• Consistently over achieved management targets and awarded repeatedly for being an over achiever.
• (Refer last page attached to view detailed functions performed in Sales Management)