Amman Fatima

• Managed the companys full social media presence, growing engagement
by 2-3x through consistent posting and active community management.
• Trained and onboarded the sales team, developing standardised materials
that reduced ramp-up time.
• Devised and implemented integrated sales and marketing strategies in
alignment with business development goals.

• Organised and managed complex client calendars for multiple brokers,
maintaining 30+ weekly appointments with zero scheduling conflicts.
• Acted as the primary communication bridge between clients and brokers,
ensuring full transparency throughout the sales process.
• Handled all scheduling, rescheduling, confirmation, and appointment
reminder workflows, reducing missed appointments by 40%.
• Executed structured follow-up and re-engagement sequences that
improved client retention by 30%+.

• Created high-performing blog content, web copy, and social media posts
aligned with SEO and keyword strategy.
• Developed content calendars integrated with digital campaigns, ensuring
consistency and on-time delivery across platforms.
• Conducted market research and applied SEO optimisation techniques to
boost organic ranking and reach.

• Managed social media strategies in close collaboration with the sales team,
ensuring aligned messaging and lead generation support.
• Reported social media performance and campaign progress directly to the
CEO; implemented feedback loops between marketing and sales teams.
• Developed and maintained client retention workflows that contributed to a
30%+ improvement in repeat engagement rates.

• Developed and executed 360° digital marketing campaigns including
content marketing, influencer collaborations, and paid social ads.
• Optimised Facebook Ads Manager and Meta Business Suite campaigns,
driving engagement through targeted audience segmentation.
• Collaborated with design and marketing teams to align visual branding
with messaging strategy across all channels.