عمار كعدان

• Designing and implementing digital strategy as part of the company’s broader business and marketing plans, building affinity and leading demand generation.
• Liaising with senior management to draw up, a marketing innovation strategy to set corporate goals and maximize budget value.
• Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs, and sales forecasts
• Leading the marketing team to plan, create and implement a comprehensive comms and social media strategy to increase reach, number of followers, and engagement, and ultimately drive revenue.
• Designing campaign, content, and video strategies that transmit the organization’s goals and objectives together with the Marketing team.
• Upgrading the organization’s digital capabilities with key stakeholders, as well as implementing best practice social media and digital marketing trends for profitable growth
• Designing and overseeing all aspects of the digital marketing department including marketing database, email, and display advertising campaigns
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Developing and monitoring campaign budgets, KPI and ROAS
• Planning and managing social media platforms
• Preparing accurate reports on the marketing campaign’s overall performance
• Coordinating with advertising and media experts to improve marketing results
• Identifying the latest trends and technologies affecting the industry
• Evaluating important metrics that affect website traffic, service quotas, and target audience
• Working with the marketing team to brainstorm new and innovative growth strategies
• Overseeing and managing all contests, giveaways, and other digital projects

• Perform research on current benchmark trends and audience preferences
• Reporting day to day activities to the client regarding meetings, new briefs, new campaigns, strategies, promotions, competitions, paid-advertising, events, and product launches, in order to implement them with the team and ensure projects were delivered in stated timelines
• Defining content strategy, communication style, and control the execution of calendar content.
• Defining strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement
• Defining and controlling the social media KPIs in coordination with the marketing department of the client
• Managing a team of community and Graphic designers.
• Reviewing editorial calendars based on strategy agreed upon.
• Reviewing and monitoring the daily community management activities, posting, responding to feedback, questions, and complaints.
• Reviewing and contributing to campaign proposals for the client and Evaluating the campaign's performance
• Reviewing the monthly social media analytics and campaign reports.
• Collaborating with the Influencers manager on campaigns
• Creating & Implementing paid media plans, advertising, and optimization on Facebook, Twitter, Instagram, and AdWords
• Developing Social Listening Reports.
• Social Media Crisis Management
• I actively took part in brainstorming concepts and ideas for marketing campaigns.

Primary Clients:
• Al Borg Medical Laboratory
• Mitsubishi Motors
• Bupa Arabia
• Toys R Us KSA
• GNP Hospitals
• Sleep High Mattresses
• Florinta Flower Delivery E-commerce
• Platinum Appliances
• Freshly
• Orinex
• Dabbab App
• Al Maddah FMCG

• Acting as a primary Point of Contact between the agency and the client and understanding their needs and explaining the development processes
• Perform research on current benchmark trends and audience preferences
• Reporting day to day activities to the client regarding meetings, new briefs, new campaigns, strategies, promotions, competitions, paid-advertising, events, and product launches, in order to implement them with the team and ensure projects were delivered in stated timelines
• Defining content strategy, communication style, and control the execution of calendar content.
• Defining strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement
• Defining and controlling the social media KPIs in coordination with the marketing department of the client
• Managing a team of community and Graphic designers.
• Reviewing editorial calendars based on strategy agreed upon.
• Reviewing and monitoring the daily community management activities, posting, responding to feedback, questions, and complaints.
• Reviewing and contributing to campaign proposals for the client and Evaluating the campaign's performance
• Reviewing the monthly social media analytics and campaigns reports.
• Collaborating with the Influencers manager on campaigns
• Creating & Implementing paid media plans, advertising and optimization on Facebook, Twitter, Instagram, and AdWords
• Developing Social Listening Reports.
• Social Media Crisis Management
• Actively took part in brainstorming concepts and ideas for marketing campaigns.

Primary Clients:
• Harley Davidson KSA
• Al Farouki Coffee
• Sleep High KSA
• Tech Talk E-commerce Store
• Sadara International Trading Company
• Ejada Company
• Miss World Center
• Meat Hub

- Participates in Digital marketing program planning, development, execution and measurement to ensure that programs succeed according to plan.
- Manage and Design Email Marketing campaigns.
- Manage and Design Google Ad-words Campaign.
- Manage and Design Social Media Campaigns.
- Monitors Social Media campaigns results.
- Manages and grows new customer relationships and revenue associated.
- Prospects and develops new potential customers.

- Generating new Sales Opportunity and follow-up with existing customers.
- Handle all sales related activities to acquire new customers.
- Follow up Clients orders and Fixing Order plan.
- Make a connections with Decision Maker with Contractors, Sub-Contractors and engineers to promote company products.
- Make a research about new projects.
-Determine customer’s needs, and prepare proposals.
-Responsible also for Deals Collection.

• Develops and maintains resellers accounts.
• Handle all Resellers sales and Autodesk orders system related activities.
• Effectively manage business in assigned database through a solution-oriented selling approach.
• Determine company Resellers needs, and prepare proposals to sell products and services that meet those Customer needs.
• Prepare proposals and agreements with resellers.
• Manage growth of new business by searching for new resellers to the company in all KSA.
• Typically reports to Territory Sales Head and to Autodesk Regional office in KSA.
• Weekly excel sheet report for sales, resellers Achievements and their sales pipeline.

• Develops and maintains regional or major accounts.
• Handle all sales related activities to acquire new customers.
• Effectively manage business in assigned database through a solution-oriented selling approach.
• Determine customer’s needs, and prepare proposals to sell products and services that meet those needs
• Effectively qualify through customers Needs Analysis; using value-based selling.
• Explain products or services and prices, and answer questions from customers.
• To continuously foster relationships with customers, ensuring repeat revenue and long term
Packages.
• Record names, addresses, purchases, and reactions of prospects contacted into CRM.
• Accurately use CRM for sales processing; keep comprehensive, accurate notes on CRM.
• Prepare proposal or agreements to complete sales.
• Manage growth of new business by transitioning them to be loyal customers of the company.
• Typically reports to Territory Sales Head.
• Analyze customer problems and find the best solutions.
• Analyze sales pipeline.
• Design and fill an excel sheet report for sales, calls and the sales pipeline weekly.