MARKETING MANAGER
CROSSFIELD Branding & Communication
مجموع سنوات الخبرة :28 years, 3 أشهر
Travco group Company is the most reputable destination management company in Middeleast newly
established office located Damascus Syria . It offers complete solutions for the widest array of travel
services including cultural, recreational, adventure, corporate, conferences and special group
arrangements as well as the most exciting incentive travel packages.
The company formed in 1978 has operations across different sectors such as the commercial, real estate, service and industrial lines. Reporting to the Group Chairman and CEO.
Achievements:
• Planned and executed a variety of e-commerce, web-marketing, public awareness activities and special events according to formulated strategic action plans.
• Represented the group at all local and International activities in addition to forming key alliances at the same through diligent handshake ventures.
• Oversaw the development and updation of the corporate website that generated increased traffic and interest in otherwise unexplored markets and helped cement the company's online image among its contemporaries.
Responsibilities:
• Directing the formulation and execution of the group's strategic communication and marketing programs in accordance with the annual marketing and advertisement plans developed.
• Ensuring the organic growth of the group's brand equity among the target markets, positioning the brand for maximum recall in addition to extending the same leverage to all sub-brands under the corporate umbrella.
• Encouraging and nurturing innovation among team members and facilitating the creation of vivid and progressive communication tools, modules and media programs on a quarterly basis consistent with goals envisaged.
• Performing market research and benchmarking the efficacy of company collateral and communications against main competitors in addition to devising methods to retain competitive advantage.
• Establishing and providing all required support to the sales team, expediting enquiries towards closure and maintaining stellar relationships with clients, vendors, suppliers and co-partners to ensure smooth business flow.
• Following up with PR Agency for the monthly press releases and ensured that all communication released about the company in external media served its purpose to enhance goodwill and the corporate image.
The company is a full service flight support company that provides flight planning and dispatch services, as well as ground handling, fuel sales and regulatory permissions including slots and permits.
Responsibilities:
• Oversaw all company operations pertinent to marketing planning and development of strategic communication programs, synchronized support toward the production of cutting edge corporate communication solutions.
• Planned and executed marketing campaigns, ATL & BTL collateral, devised counter active strategies to offset competition and maintained brand image within competitor matrix.
• Worked across business units, interpreted client needs, ensured overall client expectations were delivered and developed client relationships to enhance operations at the business unit and management levels.
• Developed business within current accounts, introduced group companies to opportunities on current accounts and worked with company leadership to identify and develop opportunities in new areas.
• Managed team strengths & weaknesses, needs and resources and aligned corporate strategy with current and future business needs.
• Assisted in achieving stated client oriented revenue goals in terms of corporate communication and outreach initiatives in addition to maintaining a strict tab on quality of material disseminated.
Responsibilities:
• Planned and directed all advertising and media issues across the division, handled exhibitions and events in UK, France, Germany, Italy, Nigeria, Egypt, Libya, Sudan, China, SA, Dubai, Damascus, Lebanon, Morocco and Algeria.
• Mentored the exhibition team, performed budget forecasting and financial management for all aspects of events hosted and advertisements placed in addition to managing all activities within the constraints of time and money.
• Produced status reports, descriptive narrations, updates and summaries as required regarding ROI on various activities undertaken in addition to researching and documenting exhibition content.
• Coordinated with exhibition producers, exhibit designers, technicians and others to research available materials, devices and equipment that support new exhibit and advertisement ideas.
• Liaised with producers and outside firms to produce sketches, renderings, plans and descriptions of exhibit and advertisement components and ensured the effective integration of material developed into company's strategic plans.
The company is a prominent travel and tourism services operator providing services in both outbound and inbound areas.
Responsibilities:
• Directed business travel and coordinated conference trips to Europe for both groups and FIT class customers, handled leisure travel and facilitated the entire trip from initiation to completion.
• Ascertained all customer needs and catered to all requests through an extensive network of contact with travel agencies worldwide.
• Devised tour itineraries and handled cases for clients with special needs, dealt with wholesale travel agents and managed all bureau operations.
• Prioritized sales activities and customer prospect contact towards achieving agreed business aims, including costs and sales productivity.
• Integrated personal sales efforts with other organized marketing activities like product launches, promotions, advertising and exhibitions.
• Responded to sales enquiries, monitored market trends and facilitated the development of profitable business and sustainable relationships.
• Attended external customer meetings and performed comprehensive marketing activities to aid business development.
Other Relevant Experience:
• Jan '95 - Jan '98: Hotel Sales Expert, Dawn Business Travel, Syria.
• Jan '94 - Jan '95: Sales Executive, Malta Airline, Syria.
• Jan '93 - Jan '94: Personal Assistant ti the CEO, Ojeh Constructions, Syria.
* Higher Diploma in Management Modules Covered: - Strategic Marketing - Information System Management - Human recourse management