Head of media and marketing
شركة رفيق الدرب للتجارة والخدمات والنقليات
Total years of experience :11 years, 11 Months
Build marketing plans and budgets for the smooth operation of marketing campaigns.
Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
Create and monitor an advertisement on various platform keeping the business vision aligned.
Monitor the team goals and their execution keenly.
Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis.
Prepare monthly marketing budget.
Create monthly reports for the marketing department.
Identify opportunities to reach new market segments and expand market share.
Research about the latest marketing strategies and excel in marketing endeavors competitively.
Identify press opportunities through evolving issues.
Develop content for dissemination via press releases, social media, websites, and other distribution channels.
Ensure that key messages align with vital business strategies.
Serve as the organization’s media liaison and formal spokesperson.
Conduct press conferences and briefings.
Scan the media marketplace to keep up-to-date on the latest media trends.
Monitor online and offline campaigns, and report on results.
Negotiate with media channels to close competitive deals.
Build and manage the organization's social media profile and presence.
Promote additional projects to support new product launches.
Build long-term relationships with media influencers.
Appropriately manage the organization’s media budget.
Identify press opportunities through evolving issues.
Develop content for dissemination via press releases, social media, websites, and other distribution channels.
Ensure that key messages align with vital business strategies.
Serve as the organization’s media liaison and formal spokesperson.
Conduct press conferences and briefings.
Scan the media marketplace to keep up-to-date on the latest media trends.
Monitor online and offline campaigns, and report on results.
Negotiate with media channels to close competitive deals.
Build and manage the organization's social media profile and presence.
Promote additional projects to support new product launches.
Build long-term relationships with media influencers.
Appropriately manage the organization’s media budget.
Developing and delivering the media strategy
o Strategic advice on shaping the Afif charity external communications to support repositioning of the Afif Charity brand
o Securing high profile coverage in target media in the Qatar and internationally around key
activities and events.
o Establishing and maintaining an excellent network of external stakeholders, opinion formers
and journalists.
o Helping to develop and deliver the Afif Charity thought leadership programme, and managing the media profile of the Director and key spokespeople.
o Ensuring communications campaigns have clear success criteria aligned with Afif charity goals and putting in place processes for evaluation.
Reputation management and crisis communications
o Leading and advising on crisis management communications and in particular using
experience and judgment of when and how to escalate issues.
o Accountability for the management and prevention of media related organisational risk,
putting clear plans in place for issues management.
o Minimising negative media coverage through preparation of lines to take and effective
media handling.
o In a communications crisis situation, leading the response from the Afif charity and 2 overseeing the monitoring and use of social media.
Management of the PR team
o Managing and developing direct reports, ensuring objectives and personal development
plans are in place, and providing leadership and coaching.
procedures, and maintaining an awareness of best practice and innovation.
o Managing the budgets for media and PR activity.
Building the brand
o With the Head of Strategic Communications, devising strategic positioning and messages,
and working with teams across the company to achieve a clear, consistent brand across all
channels and activities.
o Leading the delivery of corporate publications, including the Annual Review.
o Proactively seeking opportunities and partnerships to enhance the company brand and reputation, and contributing to the development of the brand and wider communications strategies.
Creation of new social media platforms along with integration of all QF social media platforms. Coordinates digital media content to enhance QF communication strategies. Produces reviews and edits marketing material, coordinates digital activities to promote brand awareness and optimize communication platforms so as to achieve business goals.
➢ Creation of new Social Media Platforms for any QF entity.
➢ Integration of all QF Social Media Platform.
➢ Act as a focal point regarding Social Media in QF
➢ Community Management including image uploads, status updates, response to inquiries and communication
➢ Generates creative and compelling content ideas and concepts to support and strengthen communication strategies and QF branding.
➢ Focuses on creative, expressive and contextual concepts so as to capture public’s attention and develop awareness of organization activities.
➢ Designs layout, streamlines navigation, increases online presence to increase website traffic.
➢ Develops and coordinates digital campaigns that support brand and overall marketing initiatives.
➢ Maintains website and all social media channels to ensure that information remains consistent and that the QF brand is properly communicated.
➢ Finds innovative ways to increase number of visits and followers on digital media channels to meet business objectives.
➢ Monitors social media platforms, content, dissemination and execution to ensure that best practices are followed.
➢ Assists in establishing a social media mind-set throughout the organization so as to foster a modern forward thinking approach to organization communication.
➢ Establishes processes that measure usage statistics, community interactions and other benchmark statistics, measures impact of programs so as to assess the effectiveness of the unit.
➢ Collaborates with Departments and staff throughout QF to promote their goals and objectives while remaining in alignment with overall organization goals.
• Responsible for managing the media department, including media buying and planning initiatives. Devises plans for media buying, places ads, and ensures ad buying stays within budget.
• Attend strategy meetings and brainstorm on media buying initiatives and suggestions.
Discuss projects with clients.
• Manage media department.
• Train and supervise media department employees.
• Coordinate launch of media campaigns with marketing, communications, and sales departments.
• Decide how best way to communicate message.
• Keep abreast of industry figures, including distribution and audience figures.
• Monitor buying strategies.
• Monitor and optimize effectiveness of campaigns.
• Build relationships with media sales companies.
• Negotiate rates with media sales companies to obtain most competitive prices.
• Find a combination of media that will enable the marketer to communicate the message.
• Buy advertising space in magazines or newspapers.
• Purchase advertising time on radio.
• Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
• Use a combination of several different kinds of media to reach different audiences.
• Gain client approval for each campaign phase.
• Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.
• Track down and buy space in print publications or television markets.
• Resell space to advertising agencies.
• Recommend which days and times ads should run.
• Implementing and evolving appropriate measurements and analytics tools.
• Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Proposing the right combination of tactics, tools, and social networks - Not every project will have the same needs, so they will not need the same tools or tactics.
• Develop a social media strategy and Develop a content.
• live tweet and post to all social media channels.
• Creating and managing facebook advertising, google AdWords.
- Supervise the Aljazeera network pages on Facebook, YouTube, Twitter, and Google Plus.
- Develop policy with social networks and internet sites for network employees.
- Train employees at Aljazeera network on the updates of new media and technical sites.
- Follow-up with the development of social sites in line with the developments of tools and updates at sites.
- Implement projects related to incorporation of television programs with various social sites.
- Aljazeera project on YouTube.
- Mobile reporter project.
- Project of Aljazeera Channel page at Ekbess site.
- Podcase project for Arabic & English Aljazeera Channels.
- Live broadcast service for all Aljazeera network Channels.
- Aljazeera net site on mobile http://ma.aljazeera.net
- Supervisor of Sharek site http://sharek.aljazeera.net.
- Develop Aljazeera Network sites from the technical support with respect to new media services.
- Train workers at the network on dealing with new media sites.
- Supporting newsroom with all new media updates and the technical companies.
The MSMCPR is a two year full time professional degree providing undergraduate degree holders with the basic skills necessary to secure mid-level or higher positions in mass communication and public relations. The MSMCPR is appropriate for current incumbents in media industry desiring to enhance their promotion potential in their chosen career track, non-media managers wishing to move into communication or public relations positions, and seasoned senior level media executives wishing to obtain an academic background in the field of MCPR which would enable them to improve the effectiveness of their media decision-making. All students holding a recognized Bachelor’s degree in any academic field are eligible to apply for the MSMCPR. The language of instruction in this specialization is approximately 70%/30% Arabic/English. -
understand and apply relevant theories of mass communication understand and utilize research in mass communication understand legal issues, statutes and regulations affecting mass communication understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media demonstrate proficiency in writing for the mass media demonstrate competence in the student’s chosen track within the major
