Promotions Marketing Manager
Nahdi Medical Co
مجموع سنوات الخبرة :11 years, 1 أشهر
Managed promo projects with all stakeholders to achieve business objectives and exceed Nahdi guests' expectations.
Setting pre-event analysis for received o ers and sharing feedback including (Gaps per division & Category - Updates
Recommendations - Market & Competitors' latest activities) based on recent & last year's project performance.
Build collaborative relationships with cross-functional teams ( Content & Design | Category Marketing | Commercial | Private Label
Marketing ) and make sure each campaign to explore and agree on event objectives, tactics & opportunities.
Proposing and finalizing agreement on special supportive promo tactics ( Promo Code | Wallet Promotions | Cash Back O er)
Setting full & clear project deliverables plan assigned to members based on time frame aligned with Content & Design team.
Creating campaign holistic communication plan across all Nahdi Marketing touchpoints (In-Store Printed, Online, In-Store Digital
Screens, Organic Social Media, Paid Social Media, OOH, Email Marketing, Nahdi App notifications & SMS)
Follow-up report with operation team for stores performance during campaign and raising any related issues with commercial and
supply chain teams.
Post-event analysis considering initially agreed on metrics and sharing insights with all relevant stakeholders.
Monitor consumer trends and accurately interpreted meaning to be supported within campaigns & future plans.
Internally workflow processes enhancement and externally review SLA and action improvement areas with other stakeholders.
Job responsibilities
Build promo event master sheet to go through next steps grouping, validation, adding missed items, preparing o er descriptions
O ers validation based on previously agreed criteria and share feedback with commercial team for o ers that don't match these
criteria.
Setting campaign success metrics after discussion & alignment with team members and department head.
O ers nomination to be communicated in Nahdi promo magazine and corresponding content agreed with creative team to
provide Nahdi guests with unique shopping guide.
Build promo template for creative team that determines items' location in promo brochure based on correlation between items in
order to have a consumer-oriented promotion.
Collaborated e ectively with di erent stakeholders, ascertaining campaign goals and working tirelessly to achieve mutually
beneficial outcomes.
Developed and executed new sales promotions tactics, increasing revenue through targeted campaigns.
Setting 360 marketing communications plan for promo event to maximize consumer awareness and drive tra c O ine & Online
resulting in event success metrics achieving.
Revise promo materials by making sure it is identical to promo items list and discounts based upon good knowledge of promo
items in order to avoid any penalties from Ministry Of Commerce or consumer complaints.
Follow up production and distribution of promotional materials through communication with print house and regional VM
supervisors to ensure on-time delivery of promo materials.
Supervised and led up to 10 shop floor employees.
Built loyal customer bases by delivering excellent service and ensuring availability of in-demand products.
Led and motivated sales teams to consistently meet and exceed monthly sales goals.
Ensured visually appealing, e ective product displays using proven experience in visual merchandising.
Resolved customer problems by answering questions, investigating concerns and building positive rapport.
Maintained daily sales records, enabling diligent financial monitoring and assessment.
Trained new sta on store procedures and policies, developing knowledgeable, confident teams.
Created and delivered daily schedule assignments to sta members through motivational team meetings.
Monitored stock levels and timely order supply requests to replenish merchandise.
Updated store pricing, signage and merchandising based on current promotions, heightening customer interest.
Excellent With Honor Faculty of Pharmacy-